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1. Use cases
Accenture
Life & Annuity
Analytics

2. NB/UW requirement analysis – Sample insights
New Business and Underwriting
Insurer XYZ is working to rationalize New Business and Underwriting vendors
and keep the vendors with the best performance and pricing. Accenture Life &
Annuity Analytics New Business and Underwriting requirements analysis shows
the drill down of all requirements timing, who ordered them and which vendor
provided them.
Insurer XYZ can use the
insights to negotiate better
SLA terms with Vendor B to
improve underwriting
efficiencies and profitability.

3. Insurer XYZ wants to improve operational efficiencies in its conservation
processes to reduce potential surrenders. Accenture Life & Annuity Analytics
surrender analysis shows which year and month received the highest surrender
count and surrender amount. This helps find the percentage of contracts getting
surrendered from the date of contract issue and payout date.
Operational Performance
Surrender analysis – Sample insights
Insurer XYZ can use these
insights to improve
conservation efforts at the
right time to avoid contracts
getting surrendered.

4. Insurer XYZ wants to be proactive in its conservation efforts. Accenture Life &
Annuity Analytics Agent and Customer Behaviour surrender prediction and
timing models shows the active contracts with the highest probability of
surrendering. There is also a complementary dashboard that predicts the
timing of the surrender.
Agent and Customer Behavior
Surrender prediction and timing – Sample insights
Insurer XYZ can use these
insights to target customer
retention programs for the
right customer set at the right
time.

5. Market potential – Sample insights
Product and Market
Selecting ‘California' we see that the
market potential is double the market for
the Carrier and in the past 4 years the
market has grown 16.5% while the
Carrier has shrunk almost 19%. This
would indicate the Carrier is well behind
the market and should target additional
sales efforts in California.
Insurer XYZ is planning its marketing budget and wants to allocate money
to the region where the greatest opportunity exists. Accenture Life &
Annuity Analytics Product and Market, Market Potential Results indicate
that California has the most potential and the carrier there is
underperforming, while spending in Louisiana is exceeding the market’s
growth potential.
Insurer XYZ can redirect funds
from Louisiana to California. This
use case combines external
vendor market data with ALIP
data to better inform the insurer’s
market strategy.