Accenture Tech Vision 2020 - Trend 5

Innovation
DNA
Create an engine for continuous
innovation
#TECHVISION2020
Technology Vision 2020 | We, the Post-Digital People

2Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
AI and Me
Reimagine the
business through
human and AI
collaboration
The Dilemma of
Smart Things
Overcome the
“beta burden”
Robots in
the Wild
Growing the
enterprise’s reach –
and responsibility
The I in
Experience
Helping people
choose their own
adventure
Can your enterprise survive the “tech-clash”?
We,thePost-DigitalPeople
Innovation
DNA
Create an engine for
continuous innovation

Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020Innovation DNA
3
Continuousinnovationisan
imperativeforcompaniesinan
erawheredigitaliseverywhere.

4
Businesses must assemble their
unique innovation DNA, from
three major building blocks.
Maturing Digital
Technologies
Businesses are finding new
value by commoditizing their
digital systems, making digital
transformations increasingly
straightforward.
Scientific Advancements
Collaborations between
academic and industry
researchers are beginning
to challenge conventional
industry boundaries and
pull businesses in new and
unexpected directions.
DARQ Capabilities
Distributed ledgers, Artificial
intelligence, extended Reality,
and Quantum computing are
growing in utility and adoption
by the day, presenting new
opportunities for businesses
taking advantage of them.

5
Leading companies are
commoditizing the results
of their own digital
transformations.
Choice Hotels International has started selling their cloud-based
reservation system to other hoteliers.
Starbucks is licensing its mobile and loyalty program tech
to Brightloom, which plans to provide the technology platform
to other restaurant companies and more operators of licensed
Starbucks franchises.

#TECHVISION2020
Innovation DNA
6
Across industries,
scientificadvancements
can be discrete yet deeply
disruptivefor enterprises.
Scientific advancements are broadening enterprises’
innovative efforts beyond digital technology and turning
into competitive advantage faster than ever before.
A Microsoft Research project called Project Silica used recent
ultrafast laser optics discoveries and machine learning to
encode data into quartz glass. When Warner Bros. learned
about it, the two companies collaborated on the experiment’s
first proof of concept, and successfully stored and retrieved
the entire 1978 “Superman” movie.
Technology Vision 2020 | accenture.com/technoogyvision

Leadingbusinessesarebuilding
DARQtechnologiesintotheir
foundationforthefuture.
Fujitsu teamed up with 1QBit, a quantum computing startup, to build
a digital annealer, which can conduct calculations at quantum scale
and speeds without needing to achieve a genuine quantum state.
Fujitsu deployed this technology at a manufacturing site to optimize
the processes and workflows, and reduced employees' distance
traveled during parts gathering by 20% every month.
What’s more, Fujitsu isn’t planning to keep this innovation to itself.
The company is expanding its business by offering new on-premises
and cloud-accessible digital annealer services to clients in industries
ranging from automotive production to retail.
7
DISTRIBUTED LEDGER
TECHNOLOGY (DLT)
ARTIFICIAL
INTELLIGENCE (AI)
EXTENDED
REALITY (XR)
QUANTUM
COMPUTING
Businesses need to master
a new set of technologies:

8
Businesses will assemble their unique
innovation DNA by merging new
technologies with the core
competencies of their business.
Polestar, Volvo’s electric car brand,
is offering vehicle leases that include
several services—like insurance,
roadside assistance and maintenance—
all managed via a comprehensive digital
experience. This offering represents
an understanding from Volvo about
changing expectations in a world
filled with digital technologies.
Honda R&D Americas has partnered
with material science research groups
at Clemson University and the University
of Delaware to explore composite
materials for vehicle doors and hoods
that are light, durable, recyclable and
comparable in cost to existing materials.

9
Leading companies are
building new ecosystems to
drive continuous innovation.
Across industries, companies are launching innovation centers
where researchers are tasked with exploring how new technologies,
or combinations of technologies, can enhance their business.
In partnership with Accenture, Cisco and Hewlett Packard Enterprise,
Walt Disney Studios opened StudioLAB, a tech hub focused on using
cutting edge technologies to advance and optimize the art of storytelling.
Marriott has an innovation lab where researchers have a series of model
hotel rooms to experiment with new technologies and different designs.
Experimentation ranges from floor layouts, to desk size to drones
delivering cocktails.

10
Leadersareseizingopportunities
alongeachoftoday’sinnovation
buildingblocks,andbuildingtheir
ownuniqueinnovationDNA.

#TECHVISION2020
Innovation DNA
11

⎮ Examine your current
approaches to the three
categories of innovation. Identify
where your strengths are and
what areas may be untouched.
⎮ Set organizational goals and
strategies that build towards a
comprehensive innovation DNA.
Grow existing efforts or stake out
new areas across all three fronts.
12
How is your enterprise exploring
multiple fronts of innovation today?
Decision Points

⎮ Gather input from internal groups to determine
the breadth of each team’s innovation agendas.
With this input, work with your organization’s
leadership to recalibrate and reflect the shared
goals of the various teams.
13
Is your organization developing an integrated
innovation strategy?

⎮ As your organization develops and refines its innovation strategy,
explore the potential of launching a dedicated innovation practice.
These practices can present a more straightforward way of
exploring multiple innovation frontiers in a systematic fashion,
while giving other groups in your organization a resource when
they are interested in a technology with future potential.
14
Does your company have resources (time, space, people)
dedicated to continuous innovation?

⎮ Seek out industry and ecosystem partnerships to help your
company establish a dedicated innovation practice or oversee
specific co-innovation projects. Your organization’s ability to
innovate around multiple innovation frontiers will depend on
looking outward and understanding advances that are happening.
A strong set of partners is necessary for this to succeed.
15
Which organizations are possible partners
for co-innovation efforts?

Accenture Tech Vision 2020 - Trend 5

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Accenture Tech Vision 2020 - Trend 5