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Analyzing the College Experience: The Power of Data

By unleashing the power of analytics, institutions align resources, systems and strategy to use data to drive decisions related to key areas such as enrollment, student success and academic performance.

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Analyzing the College Experience: The Power of Data

  2. 2. THE POWER AND POTENTIAL OF ANALYTICS 2 What can analytics do for higher education? What can we learn from others? So what for you?
  3. 3. WHAT CAN ANALYTICS DO FOR HIGHER EDUCATION? 3 By unleashing the power of analytics, institutions can align resources, systems and strategy to use data to drive decisions related to key areas such as enrollment, student success and academic performance. Current State Future Benefits Stagnating critical revenue streams Rising instructional costs Pressure to deliver improved student outcomes Siloed data sources Improved Student Outcomes Cost Containment Optimized Revenue Environmental Sustainability ADVANCED ANALYTICS
  4. 4. CAN ANALYTICS ANSWER THESE QUESTIONS? YES! BACK OFFICE How much do introductory course teachers influence students’ outcomes? What is the best job posting strategy to acquire high quality talent? How can we improve collections efficiency? Does student financial literacy increase timely payments? What is the student impact of suspending/ re-enrolling students for late payments? What is the operational impact of suspending/ re-enrolling students for late payments? FRONT OFFICE
  5. 5. DATA CAN IMPROVE STUDENTS’ OUTCOMES FROM THE START 5 FRONT OFFICE Using data to gain insights Panel study of 5 freshmen cohorts (2012-2016) and their course grades in introductory and advanced classes in the following subjects: Biology, Chemistry, Math, and Physics. The findings 1. Determined the overall impact of introductory instructors on student learning. 2. Identified student-instructor pairings that result in more equitable student outcomes as a foundation for intelligent academic advising. 3. Identified individual instructors with particularly positive or negative impacts as a foundation for a professional development program. 4. Demonstrated the power of broad cross-functional collaboration combined with elements of agile methodology to expedite analytical outcomes.
  6. 6. 6 HR BACK OFFICE Analyzing data to transform Harvested data across 8 different HR systems and incorporated it into an exploratory dashboard to uncover pain points and design future state solutions What the data showed • Late/minimal touchpoints resulted in participant dropouts • Referrals are 3.5x more likely to be hired but result in less diversity • Currently only measuring % of candidates without systematic evaluation Insights create action 1. Designed future state process to integrate with HR professional activities for systematic tracking with candidates 2. Recommended future state process to frontload referrals ensuring no hiring of familiar & similar candidates 3. Designed future state process for consistent/centralized evaluation of candidates HOW DATA CAN HELP YOU RECRUIT TALENT
  7. 7. 7 Integrating data Combined student and financial records to build a model that can (1) identify the student characteristics associated to a risky student and (2) assign a risk score to individual students FINANCE BACK OFFICE REDUCING RISK TO IMPROVE FEE COLLECTIONS The findings • The Bursar’s Office has potential to improve operations collection efficiency by 50% • Working a prioritized list could generate an estimated $250K in savings annually
  8. 8. 8 Using data to gain insights The Bursar’s office piloted a program where students could waive a late payment fine by taking a Financial Wellness Training Course. The Bursar wanted to know if the course was more effective than the fines. BACK TO FRONT OFFICE HELPING MAKE STUDENTS MORE RESPONSIBLE What the data showed Prior to taking the Financial Wellness Training class, 57% of student payments are late and are on average 34 days late. After taking the course, 47% of payments are late and are on average 14 days late. Taking a new approach Expand the Financial Wellness Training course as mandatory for incoming freshman to ultimately improve student financial health
  9. 9. 9 DNP Workload Impact time the University spent re-enrolling students who were dropped for non- payment in the 2016 school year DNP Retention Impact DNP Communication Efficiency DNP On-time Graduation Impact 800 hours 20% 17% $11K/student decrease in year 1 retention for those dropped and re-added in their freshman year compared to those who did not DNP increase in the percentage of students who pay after communication in the highest performing college compared to the average for an additional term of tuition for students who were dropped and re-added at least once BACK TO FRONT OFFICE WHAT IS THE OPERATIONAL IMPACT OF SUSPENDING/RE-ENROLLING STUDENTS FOR LATE PAYMENTS?
  10. 10. …AND SO WHAT? 10 WHERE COULD YOUR INSTITUTION GO FROM HERE? SHINE A LIGHT ON THE PAUCITY OF DATA Data will become the most valuable commodity and worth of investment INSIGHT IS ONLY THE FIRST STEP Actions are born out of insights to transform your institution
  11. 11. LET’S TALK MORE ABOUT HOW ADVANCED ANALYTICS HAS THE POWER TO CHANGE YOUR INSTITUTION: About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 469,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. THINK INNOVATIVELY. ACT QUICKLY. Copyright © 2019 Accenture. All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 11 Yomarie Socarrás, Managing Director Higher Education Procurement Lead yomarie.socarras@accenture.com www.linkedin.com/in/yomarie-socarras-29493a/ @YomiHart www.linkedin.com/in/koorosh-rouhani-033328/ Koorosh Rouhani Managing Director, Government & Health ANZ Education & State Human Services Lead koorosh.rouhani@accenture.com Jonathan Le Gat, Senior Manager Higher Education Consultant jonathan.le.gat@accenture.com www.linkedin.com/in/jonathan-le-gat/ @JonathanLeGat Learn more at www.accenture.com/digitalstudentau.