The document discusses how automotive companies can embrace circular economy principles to remain competitive. It notes that car sharing has improved vehicle usage rates and resource efficiency. If automotive companies adopt circular models across their value chains, from design to reuse, they could see a 14% cost reduction and $400-600 billion in additional revenue by 2030. The document advocates that automotive companies collaborate across industries, develop capabilities for continuous customer engagement and asset management, and position themselves strategically in the circular value chain.