Almost three out of four organizations (70 percent) report that digital accounts for less than 15 percent of their current revenues. For now, that 15 percent represents a “digital ceiling.” How to break through the ceiling? The answer is in creating distinctly digital monetization strategies—new ways to turn digital resources into revenue. Launch a new monetization strategy by recognizing the focus of current digital investments. Continue core-enhancing strategies, reaching new customers and markets with new experiences. Then look beyond the core to identify resources and needs, as well as the mechanisms connecting them.