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New, better and cheaper goods are reinventing product and service lifecycles.
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Big Bang Disruption
1.
2.
HERETODAY.GONETOMORROW NEW,BETTERANDCHEAPERGOODS AREREINVENTING PRODUCTANDSERVICELIFECYCLES • TomTom
revenues peak in 2007 at EU 1.7 billion • Garmin auto sales peak in 2008 at USD 2.5 billion • Late 2007: iPhone (with Google Maps) debuts • By the end of 2009: – TomTom’s revenues fall from peak by 15% – Garmin auto sales fall from peak by 20% • Today, Google Maps has seen over 1 billion installations TomTom and Garmin vs Google Maps 0 200 400 600 800 1000 1200 0 500 1000 1500 2000 2500 3000 Jan-04 Oct-06 Jul-09 Apr-12 Dec-14 TomTom, revenues (EU millions) Garmin, net sales from auto (USD millions) Google Maps, mobile installs (millions) REVENUES(INEUANDUSDMILLIONS) MOBILEINSTALLATIONS(MILLIONS) Copyright © 2018 Accenture. All rights reserved. MONTH - YEAR
3.
HERETODAY.GONETOMORROW NEW,BETTERANDCHEAPERGOODS AREREINVENTING PRODUCTANDSERVICELIFECYCLES • 2003:
Netflix reaches 1 million subscribers • 2004: Blockbuster revenues peak around USD 6 billion • 2005: Netflix reaches 3 million subscribers • 2009: Blockbuster revenues have fallen from over 30% from peak; declares bankruptcy in 2010. Blockbuster vs Netflix REVENUES(USDBILLIONS) $0 $1 $2 $3 $4 $5 $6 $7 $8 $9 $10 1986 1991 1996 2001 2006 2011 2016 Netflix revenue (billions) Blockbuster revenue (billions) YEARCopyright © 2018 Accenture. All rights reserved.
4.
HERETODAY.GONETOMORROW NEW,BETTERANDCHEAPERGOODS AREREINVENTING PRODUCTANDSERVICELIFECYCLES Nintendo Console
Sales: Accelerating Sales, Accelerating Declines YEAR UNITSSHIPPEDPERYEAR(MILLIONS) Copyright © 2018 Accenture. All rights reserved.
5.
BIGBANGDISRUPTIONUPENDS TRADITIONALBUSINESS RAPID LIFECYCLES CAN
WIPE OUT WHOLE INDUSTRIES “THEREARE NOSECOND ACTSIN AMERICAN LIVES.” F. SCOTT FITZGERALD Copyright © 2018 Accenture. All rights reserved.
6.
DIGITALDISRUPTIONIS BECOMINGMORECOMMON INDUSTRIESUNAFFECTEDBYTHEFIRSTWAVE OFTRANSFORMATIONARE IMPACTED MAPS &
DEDICATED GPS DEVICES TAXI SERVICES & CAR RENTALS HOSPITALITY & LODGING FINANCIAL SERVICES & PAYMENTS TRAVEL AGENCIES MOVIE RENTALS & TELEVISION Copyright © 2018 Accenture. All rights reserved.
7.
FOURWAYSTOBEBETTERANDCHEAPER COMPANIES SHOULD SELF-DISRUPT Source:
https://www.forbes.com/sites/bigbangdisruption/2016/03/07/four-reasons-todays- disruptive-innovations-are-better-and-cheaper-and-what-to-do-about-it/#460d6649ab64 PRICE DEFLATION PLATFORM EXPLOITATION CROSS- SUBSIDIZATION MARGINAL COST ELIMINATION Copyright © 2018 Accenture. All rights reserved.
8.
THREEPROBLEMSFORINCUMBENTS Copyright © 2018
Accenture. All rights reserved.
9.
YOUCAN’TSEEITCOMING *Source: Medeiros, João,
“The Startup Fighting Cancer with AI”, Wired, March 22, 2016. Copyright © 2018 Accenture. All rights reserved. UNENCUMBERED DEVELOPMENT
10.
YOUCAN’TBEATIT * Elementum website
www.elementum.com Copyright © 2018 Accenture. All rights reserved. WINS AT ALL THREE STRATEGIC DISCIPLINES
11.
YOUCAN’TSTOPIT Copyright © 2018
Accenture. All rights reserved. UNCONSTRAINED GROWTH 0 20 40 60 80 100 120 140 160 180 200 0 2 4 6 8 10 12 14 ESTIMATEDUSERS(MILLIONS) YEARS SINCE DEBUT OF FIRST AUTO-GPS OFFERING Google maps mobile installs TomTom cumulative unit sales* Garmin cumulative unit sales NB: Garmin and TomTom data from available 10k filings and annual reports. Garmin’s year 0 = 1998 (StreetPilot debut); TomTom’s year 0 = 2002 (Navigator debut). Both Garmin and TomTom unit sales are inclusive of all GPS products. Google data from publicly available news sources; year 0 = 2007 (debut of Maps for Mobile 2.0) * TomTom stops reporting unit sales per year after 2009
12.
FOURSTAGESOFBIGBANGDISRUPTION Copyright © 2018
Accenture. All rights reserved. YIELD FOUR STRATEGIC IMPERATIVES
13.
INDUSTRIESEXPERIENCINGBIGBANGDISRUPTIONTODAY Copyright © 2018
Accenture. All rights reserved.
14.
Copyright © 2017
Accenture. All rights reserved. SEVEN HABITS OF HIGHLY VULNERABLE ENTERPRISES Consider 3D Printing for example: Manufacturing can easily move to appropriate locations to account for national legislation. This allows entirelynew and flexible options to organizeglobal manufacturing and supply footprintsthat optimize for cost and complexity. Copyright © 2018 Accenture. All rights reserved.
15.
Copyright © 2018
Accenture. All rights reserved. SEVEN HABITS OF HIGHLY VULNERABLE ENTERPRISES
16.
HOWCANYOUSURVIVE BIGBANGDISRUPTION? Copyright © 2018
Accenture. All rights reserved.
17.
ASK YOURSELF 1 2 4 3 Who are
the truth-tellers in this industry? WHAT IS THE INDUSTRY’S INEVITABLE FUTURE? How fast can you scale a new business model? HOW FAST CAN YOUR COMPETITORS SCALE? What is the real value of your current assets? WHAT WOULD IT BE IF A BIG BANG DISRUPTOR APPEARS? Are you ready to repurpose your offerings and capabilities FOR NEW INDUSTRIES AND MARKETS? Copyright © 2018 Accenture. All rights reserved.
18.
Copyright © 2018
Accenture. All rights reserved. CREATE AN INTELLIGENT ENTERPRISE Take Control of Disruption Forms of disruption: • Big Bang • Compressive • Digital Fragmentation Unlock Trapped Value Opportunities: • Enterprise • Industry • Consumer • Society Rotate to the New Perpetual change journey: • Transform • Grow • Scale • Pivot wisely Master new organizational architectures • Living business • Industry X.0 • Future workforce • Digital decoupling • Cyber-resilient business
19.
FINDOUTMORE ABOUTDISRUPTION Copyright © 2018
Accenture. All rights reserved. BIG BANG DISRUPTION COMPRESSIVE DISRUPTION DIGITAL FRAGMENTATION
20.
BIGBANGDISRUPTION: LEARNMORE www.accenture.com/bigbangdisruption WATCH: FORGET THE BELL
CURVE. IT’S NOW A SHARK FIN. WATCH: BIG BANG DISRUPTION TOPPLES TRADITIONAL BUSINESS STRATEGY Copyright © 2018 Accenture. All rights reserved. READ: FINDING YOUR COMPANY’S SECOND ACT: HOW TO SURVIVE THE SUCCESS OF A BIG BANG DISRUPTION READ: BIG BANG DISRUPTION: STRATEGY IN THE AGE OF DEVASTATING INNOVATION
21.
CONTACTUS PAULNUNES Managing Director, Thought
Leadership Accenture Research paul.f.nunes@accenture.com LARRY DOWNES Project Director at The Georgetown Center for Business and Public Policy larry@larrydownes.com Copyright © 2018 Accenture. All rights reserved.
22.
Accenture Research shapes
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