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Brazil Innovation research 2015

Why Brazil must learn to trust in collaborative innovation.

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Brazil Innovation research 2015

  1. 1. Why Brazil Must Learn to Trust in Collaborative Innovation Research highlights three key ways to unleash innovation opportunities
  2. 2. Lack of collaborative innovation strategy can be a competitive disadvantage Brazil has a distressingly low ranking on key global indexes of innovation. Accenture surveyed 200 senior Brazilian executives and conducted in-depth conversations to understand their views on the role of innovation in their organizations. We found: • Brazilians are natural connectors • Brazilians lag behind on collaborative innovation • Brazilians must overcome an entrenched trust deficit By learning to trust and collaborate effectively, Brazilian companies can create innovation opportunities. Collaborative innovation Copyright © 2015 Accenture All rights reserved. 2 Brazil economy ranking in the world (GDP) 7th Brazil ranking in Global Innovation Index 2015* 70th *The Global Innovation Index 2015, compiled by the Johnson Graduate School of Management, Cornell University, INSEAD business school, and the World Intellectual Property Organization (WIPO).
  3. 3. 3 Brazilians are natural connectors Companies recognize innovation is becoming more collaborative Copyright © 2015 Accenture All rights reserved. Both in person and in the digital world, Brazilians are natural connectors. For example, in social media: • Brazil has 108 million Internet users • 89 million users access Facebook every month • Brazil’s presidential elections in October 2014 saw more than 670 million social interactions in less than four months of Brazilian executives said personal relationships/networks and social media are the joint top capabilities and tools to drive future growth2 60% 1Source: Accenture Brazil Collaborative Innovation Survey 2014 of innovative Brazilian companies believe innovation is becoming more collaborative globally1 88% 2Source: Accenture Global Business Leaders Survey 2013
  4. 4. Despite Brazil’s cultural openness, companies hesitate to innovate collaboratively The majority of Brazilian companies focus their collaborations in-house, rather than seeking out innovative partnerships across the world. Only 40 percent of Brazilians expect to grow their businesses in new areas through strategy alliances; the lowest level of any participating country.* Yet the main advantages of collaborative innovation are: • Access to diverse ideas and perspectives • Access to new capabilities • Greater speed to market Brazilians lag behind on collaborative innovation Copyright © 2015 Accenture All rights reserved. 4 Senior executives planning to grow their business into new areas through in-house ventures in the next five years *Source: Accenture Global Business Leaders Survey 2013 Source: Accenture Global Business Leaders Survey 2013 0 10 20 30 40 50 60 70 80% Brazil Russia US Spain UK France Germany India China Italy
  5. 5. Companies need trust to work together—and work together to build trust To pursue collaborative innovation, Brazilian companies must first learn how to construct and nurture relationships in which they feel that their best interests will be protected. Brazilians must overcome an entrenched trust deficit Copyright © 2015 Accenture All rights reserved. 5 Brazil ranking in international comparison of interpersonal trust levels* 54/59 *Source: World Values Survey (data); JD Systems (methodology for calculating the Interpersonal Trust Index). Less than 15 15-100 100+ The Interpersonal Trust Index Note: Data collected between 2010 and 2014
  6. 6. Successful innovators understand the trade-offs that go with greater openness Three key ways to drive collaborative innovation Copyright © 2015 Accenture All rights reserved. 6 of successful innovators have or are planning a collaborative innovation strategy* 91% Trust-building is a long and worthwhile journey. Being an attractive partner is vital. Organizations need to invest in new practices and behaviors alongside blending hard and soft skills. Brazilian executives can reverse the trust deficit by: • Earning trust through planning, investment and effort • Viewing situations from multiple perspectives • Instilling entirely new behaviors *Source: Accenture Brazil Collaborative Innovation Survey 2014
  7. 7. Collaborative innovation in Brazil Accenture research Copyright © 2015 Accenture All rights reserved. 7 The research involved: • In-depth conversations with18 Brazilian innovation representatives including start-up leaders, industry professionals, practitioners, government agency officials and academics • Online and telephone interviews with 200 senior executives in Brazil (many C-suite) • Data collection handled by research company, Kadence
  8. 8. 8 Authors Copyright © 2015 Accenture All rights reserved. Why Brazil Must Learn to Trust in Collaborative Innovation Flaviano Faleiro Managing Director of Banking Distribution and Marketing Services and Managing Director of Strategy Practice in Financial Services flaviano.faleiro@accenture.com Eduardo Plastino Thought Leadership Research Fellow e.plastino@accenture.com Armen Ovanessoff Thought Leadership Research Principal Director armen.ovanessoff@accenture.com
  9. 9. 9Copyright © 2015 Accenture All rights reserved. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions— underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. About Accenture Institute for High Performance The Accenture Institute for High Performance develops and communicates breakthrough ideas and practical insights on management issues, economic trends and the impact of new and improving technologies. Its worldwide team of researchers collaborates with Accenture’s strategy, digital, technology and operations leadership to demonstrate, through original, rigorous research and analysis, how organizations become and remain high performers.

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