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Bringing TV to Life: Issue V

There’s a new wave of disruption sweeping over the video market. How should traditional content providers respond to make sure they can ride the wave, compete in this rapidly changing market and secure their place in the fast-configuring digital value chain?

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Bringing TV to Life: Issue V

  1. 1. Bringing TV to Life Volume V Copyright © 2016 Accenture. All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture
  2. 2. As digital devices continue to proliferate, with multiple IP devices per hyperconnected consumer increasingly the norm, and the TV just one point among many for digital video consumption, we’re seeing a new wave of disruption starting to break over the video industry. To learn more, please visit www.accenture.com/pulseofmedia 2Copyright © 2016 Accenture All rights reserved.
  3. 3. At a glance: Disruptive Threats 3 Digital natives are marshalling their digital heritage that gives them inherent understanding of how digital consumers behave and what they want, alongside mastery of the capabilities to target and serve them effectively. The rise of the digital natives While the TV set remains the principal device for premium content, overall viewing is rapidly fragmenting across multiple devices and formats. A decisive consumer shift Industry players, including content providers, traditional broadcasters and telcos are looking for new ways to respond to and capitalize on shifts in consumer behaviour. M&A to acquire digital capabilities and scale Content providers are moving to the left of the value chain as a growth strategy which is a good short- term measure but reduces available investment for any B2C foundation for any Digital business New content windows and strategies Copyright © 2016 Accenture All rights reserved.
  4. 4. 4Copyright © 2015 Accenture All rights reserved. Digital capabilities for a new competitive landscape Copyright © 2016 Accenture. All Rights Reserved.
  5. 5. At a glance: Challenges that Video Companies Need to Address 5 The data-driven video market Learning from the digital natives Acquiring scale Science and art— making an ideal marriage Video services must continually learn, improve and customize the experience they offer to increase their relevance and appeal. What choices will content providers need to make and what actions will they need to take in order to maintain relevance, market share and profitability in the digital future? It’s imperative that before content providers decide on the business models that they will pursue to compete in a digital world, they first need to implement strategies that will allow them to acquire sufficient scale. For digital content providers and broadcasters, balancing the interplay between the algorithmic and creative aspects of the business requires them to break down the barriers that have traditionally stood between two worlds. Copyright © 2016 Accenture All rights reserved.
  6. 6. 6Copyright © 2016 Accenture All rights reserved. Mastering the second wave
  7. 7. 7Copyright © 2016 Accenture All rights reserved. A disrupted world brings intensity of competition and increasingly narrow windows of opportunity The ability to engage, retain, and monetize consumers in the digital world requires an efficient operating model that combines agile product development and a strong technology delivery capability. That’s a prerequisite for developing, testing, learning, and reacting to consumer demands as content-based features (discovery, consumption, and interaction) are shipped. Content providers and broadcasters therefore face some far- reaching choices. They need to decide—and decide quickly— between two clear strategic options. The first is to define whether they are able to build their own platform (comprising both the appropriate technology and supporting organization) on which to ride the waves of disruption. If the answer to that is ‘no’, the second option is to partner with others that possess the relevant capabilities, and in doing so hone their abilities to appropriately and sustainably monetize their content on partner platforms. It’s a highly strategic choice that may determine the future of content providers’ businesses.
  8. 8. 8Copyright © 2016 Accenture All rights reserved. About this series Accenture’s “Bringing TV to Life” series aims to build an understanding of the technology and business trends and market drivers that are radically reshaping the video industry. Our perspective reflects our experience with players across the ecosystem and makes use of Accenture’s primary industry surveys. Our series aims to help all the players in this rapidly evolving space to accelerate their journey as high performance businesses. To learn more, please visit http://www.accenture.com/pulseofmedia Contact Youssef Tuma Managing Director Accenture Media & Entertainment youssef.d.tuma@accenture.com
  9. 9. 9Copyright © 2016 Accenture All rights reserved. Copyright © 2016 Accenture. All rights reserved. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.