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Can You Be Big and Differentiated?

For large organizations in the digital age, differentiating is more difficult by the day. In part because companies are stuck in traditional operating modes. To break out of this dynamic, companies need to transform the way they approach strategic change efforts. This starts with an understanding of what exactly creates value within an organization. While most companies know what their customers want, many flounder when it comes to delivering it. Download the new report from Accenture Strategy to learn more. http://bit.ly/1KCx4bB

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Can You Be Big and Differentiated?

  1. 1. How to boost operational agility and competitiveness in the age of digital Can You Be Big and Differentiated?
  2. 2. 2Copyright © 2015 Accenture All rights reserved. For large organizations in the digital age, differentiating is more difficult by the day. Why? In part because companies are stuck in traditional operating modes, rather than leading with the changing wants and needs of customers and innovating outside in.
  3. 3. 3Copyright © 2015 Accenture All rights reserved. To break out of the traditional dynamic, companies must transform their approach to strategic change efforts. While most companies know what their customers want, many flounder when it comes to delivering it. Only 5% of companies use end-to-end diagnostics to assess business issues Consider: Most (42%) depend upon data analytics in discrete, narrow areas of the business Sales Sales
  4. 4. 4Copyright © 2015 Accenture All rights reserved. Large companies face three main barriers to creating value for customers: A lack of alignment and visibility into the true drivers of differentiation. Minimal understanding of how effectively company resources, systems and investments create differentiation and value or destroy it. The inability to reward the individual behaviors that contribute to differentiation.
  5. 5. 5Copyright © 2015 Accenture All rights reserved. What actions can companies begin taking to truly differentiate? Move beyond functions. Focus on outcomes. Capture the complexity in your organization. Dare to question the status quo. 1 2 3
  6. 6. 6 Learn more: www.accenture.com/big-and-differentiated Join the conversation: @AccentureStrat
  7. 7. 7 About Accenture Accenture is a global management consulting, technology services and outsourcing company, with more than 319,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$30.0 billion for the fiscal year ended Aug. 31, 2014. Its home page is www.accenture.com. About Accenture Strategy Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy

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