While consumers love ride-hailing services, commitment to individual providers remains elusive. Trust is important for relationships but only 1 in 4 riders completely trust their provider with personal data. Fewer than 1 in 3 feel their primary provider promotes social and environmental responsibility. Younger riders are interested in adjacent services but also less committed to brands. Satisfaction with providers is very high but 41% of riders may switch in the next year, seeking relevance from their provider. Ride-hailing companies are introducing adjacent services like food delivery and multi-modal transport which can diversify revenue and meet more consumer needs.