Cities use analytics in many ways, and one size does not fit all. What have we learned from the first movers? Being data driven requires a cultural shift. Learn more: https://accntu.re/2rGgyla

1. DATA DRIVEN
COMMUNITIES IN
THE MIDDLE EASTTHE POWER AND POTENTIAL OF ANALYTICS

2. Copyright © 2017 Accenture. All rights reserved. 2
What can analytics
do for you?
What can we learn
from others?
So what for you?
IS A SET OF TOOLS AND
METHODS THAT ALLOW YOU
TO BE DRIVEN BY DATA
2

3. Improving Citizen
and Community
Interactions
Building insights
into citizens and
business needs,
the personalisation
of their interactions
Improving
Operations
Capability
Optimising asset
and fleet usage
and maintenance,
and workforce.
Improving
Community
Services
Improving the
efficiency and
effectiveness of
services such as
transportation, public
safety and water.
Improving
Strategy and
Performance
Improving spend
analysis, budget
planning and
policy planning.
ONE SIZE DOES NOT FIT ALL
COUNCILS USE ANALYTICS IN MANY WAYS
3
1 2 3 4

4. Systemic changes are required to become data driven
WHAT HAVE WE LEARNED
FROM THE FIRST MOVERS?
4
BEING DATA DRIVEN REQUIRES A CULTURAL SHIFT
Rubbish in…
rubbish out
Requires
new skills &
capabilities
Opendata
is not
enough
Correlation
does not equal
causation
Data silos have
to be actively
addressed
Insight is
not action

5. Driving
value for our
constituents
IF IN DOUBT ASK THE QUESTION
5
HOW IS THE INSIGHT GOING TO LEAD TO OUTCOMES?

6. 6
Financial
efficiency and
effectiveness
Delivering
mission critical
outcomes

7. 7
Strategic
revenue
improvements
Strategic cost
reduction
Delivering for
citizens and
business
Delivering for
the workforce

8. 8
Improved Asset
Utilization
*Capital asset utilization
Skills &
Capabilities
for the Future
*Competency
assessments
Employee
Engagement
*Staff absenteeism
Quality & Access
Of Public Service
*Response/waiting
times
Safe,
Liveable City
*International
rankings
IT Effectiveness
*IT cost
benchmarks
Process
Excellence
*Process KPIs
Fraud Detection
And Compliance
*Tax avoidance
Increased Tax
Base
*Inward investment
metrics
*Example, non exhaustive data sources

9. 9
Improved Asset
Utilization
*Capital asset utilization
Culture of
Innovation
*Employee
perceptions
*Example, non exhaustive data sources
Enterprise
Performance
Management
*Data & digital
maturity
Transparency &
Accountability
*Open data
availability
Jobs and
Opportunity
*Youth
employment
Improved Asset
Utilization
*Capital asset
utilization
Procurement
Savings
*Supplier data
New Revenue
Sources
*Average spend on
services
Collection
Effectiveness
*Digital payment
metrics

10. …AND SO WHAT?
10
WHERE COULD YOUR COUNCIL GO FROM HERE?
IT WILL SHINE A LIGHT
ON THE PAUCITY OF DATA
Data will become the most valuable
commodity and worth of investment
INSIGHT IS ONLY
THE FIRST STEP
As a group you will need to
build service design skills

11. Simon Giles
Accenture Global Cities
Managing Director
simon.w.giles@accenture.com
Raymond Makhoul
Managing Director – Middle East
Public Service Digital Strategy Lead
raymond.makhoul@accenture.com
uk.linkedin.com/in/simongilescities
@peakflow
ae.linkedin.com/in/Raymond-makhoul-50566040
About Accenture
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stakeholders. With approximately 442,000 people serving clients in more than 120 countries, Accenture drives innovation
to improve the way the world works and lives. Visit us at www.accenture.com.
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ARE THE KEY TO TRANSFORMATION, PLEASE CONNECT WITH:
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