Accenture Strategy surveyed 400 supply chain executives from organizations with a minimum global revenue of $1 billion+ in mature markets and $500 million or more in emerging markets across 14 countries. From the respondents we identified a small group (10 percent) of top performers we call Digital Trendsetters. These companies reported an increase in profitability of more than 10 percent over the last two years and anticipated revenue growth of more than 10 percent in 2015. Learn more: http://bit.ly/2a6GalL

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Digital Trendsetters:
The secrets of the most successful
digital supply chains

2. Copyright © 2016 Accenture. All rights reserved. 2
About the survey
Accenture Strategy surveyed 400 supply chain
executives from organizations with a minimum
global revenue of $1 billion+ in mature markets
and $500 million or more in emerging markets
across 14 countries.
From the respondents we identified a small group (10
percent) of top performers we call Digital Trendsetters.
These companies reported an increase in profitability of
more than 10 percent over the last two years and
anticipated revenue growth of more than 10 percent in 2015.

3. Copyright © 2016 Accenture. All rights reserved. 3
Are you a Digital Trendsetter?
Are you doing
what it takes to be
in that elite 10%?
Take this seven
question survey
to find out now.

4. Copyright © 2016 Accenture. All rights reserved. 4
As you look to strengthen your
customer relationships, what are the
top two areas where you would focus?
(select 2)
A. Faster and flexible fulfillment
B. Online self-service support/feedback
C. Regular updates to products and services
D. Improved shopping/buying experience
E. 24/7 access to products and services
Answer Key:
A: 0 points
B: 2 points
C: 2 points
D: 0 points
E: 1 point
Question 1

5. Where do you look to empower
innovation?
(select 1)
A. Expert organizations (e.g. consultants, professional
organizations) given how quickly the digital
technology landscape is changing
B. Externally at customers, suppliers, and partners
in a flexible and collaborative ecosystem
C. Internally, collaborating flexibly with cross-functional
groups from across my company
Answer Key:
A: 0 points
B: 2 points
C: 0 points
Copyright © 2016 Accenture. All rights reserved. 5
Question 2

6. Copyright © 2016 Accenture. All rights reserved. 6
Question 3
Answer Key:
A: 2 points
B: 0 points
C: 2 points
D: 1 point
What are the two primary objectives for
your supply chain operating model?
(select 2)
A. Flexible channels offering buy anywhere, collect
anywhere, return anywhere
B. A unified customer experience, serving B2B and
B2C alike
C. Highly individual focused offerings and completely
customized services
D. Anytime availability of products and services

7. Answer Key:
A: 0 points
B: 2 points
C: 0 points
D: 2 points
Copyright © 2016 Accenture. All rights reserved. 7
Question 4
What are the top two ways you handle
information flow across your supply
chain operations?
(select 2)
A. Restrict information flow to minimize data security and
privacy exposure
B. Involve customers in the product and service lifecycle to
capture information and feedback
C. Increase information flow between functional areas within the
company to improve collaboration among internal functions
D. Share information to create a flexible ecosystem where
everyone can have access to the right information to
collaborate and work together for a common goal

8. What are the primary key performance
indicators (KPIs) you use to drive your
Operations strategy?
(select 1)
A. Cost reduction, production optimization
B. Time to market, new revenue generation
C. On-time delivery, time to market
D. Production optimization, on-time delivery
Answer Key:
A: 1 point
B: 2 points
C: 0 points
D: 0 points
Copyright © 2016 Accenture. All rights reserved. 8
Question 5

9. Name two areas where you are focusing
your technology investments.
(select 2)
A. Cloud
B. Control tower
C. 3D printing
D. Mobility
E. M2M/sensors
F. Artificial intelligence
Answer Key:
A: 0 points
B: 2 points
C: 1 point
D: 1 point
E: 2 points
F: 2 points
Copyright © 2016 Accenture. All rights reserved. 9
Question 6

10. Answer Key:
A: 1 point
B: 0 points
C: 2 point
Copyright © 2016 Accenture. All rights reserved. 10
Question 7
What value do you and your company
expect to derive from the adoption of
digital technologies?
(select 1)
A. Efficient and responsive operations
B. Cost savings
C. Cost savings and revenue generation

11. Copyright © 2016 Accenture. All rights reserved. 11
Find your score
0 to 8
You need a broader strategy
Your focus on leveraging digital to create a highly efficient
supply chain is good, but in today’s digitally disrupted
markets it is only half the story. You may soon find
yourself out-positioned by competitors who have created
a super-flexible and super-efficient supply chain.
Continue to pursue supply chain efficiencies—but
examine how you could leverage digital to fundamentally
change your supply chain value proposition and enable
growth at speed for your enterprise as a whole.

12. Copyright © 2016 Accenture. All rights reserved. 12
Find your score
9 to 16
You are breaking away
You share ideas with the digital trendsetters, but may be
overlooking areas of opportunity to drive greater
performance. Consider if you need a stronger focus on
capturing market share and generating revenue. You are
possibly missing benefits from adopting the more
sophisticated digital technologies. You may need to be
more proactive with strategic partners, including digital
start-ups, to help you jumpstart innovative, value-
enhancing capabilities.

13. 17 or more
You think like a digital trendsetter
Your vision for creating digital capabilities, coupled with
your strategic focus and the courage to collaborate
openly with outsiders, is positioning you to reap the
benefits of a first-mover advantage. But this advantage
will not last forever. Your secrets are revealed and the
followers are working to close the gap. Continue to
pinpoint the capabilities you will need next, and take
action to rapidly implement them in a meaningful way to
maintain your advantage.
Copyright © 2016 Accenture. All rights reserved. 13
Find your score

14. Learn more
about the Digital Trendsetters
with our full report:
Digital Trendsetters:
The secrets of the most
successful digital supply chains
Copyright © 2016 Accenture. All rights reserved.
Thank you
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