Pharma and biotechnology stakeholders are already digital, so R&D organizations are looking to embrace digital to improve interactions, insights and perform with greater operational and scientific efficiency.

1. Digital’s transformative power across R&D:
Keeping pace with stakeholder expectations
Accenture Life Sciences
Rethink Reshape Restructure…for better patient outcomes

2. 2Copyright © 2016 Accenture All rights reserved.
€
4.4B total number
of app users by
20171
Every minute,
+190k mobile apps
are downloaded
worldwide4
Soon there will
be an app for
everything…
…And
platforms for
everything
50B connected
IoT devices by
20202
Data Explosion
44ZB of data by
2020, A 10x increase
since 20133
Data will
be king of
the brave
new world
With stakeholders’ extensive digital adoption, we believe a more holistic
embrace of digital is essential for R&D transformation

3. 3Copyright © 2016 Accenture All rights reserved.
Our recent research of 76 top R&D leaders finds organizations are
considering important strategic imperatives for future success5…
Pivot to the Patient
Advance to the Next
Generation of R&D
Operating Models Drive Scientific &
Operational Excellence

4. Patient
Connection
and
Engagement
Digitally
Empowered
Workforce
Data-driven
Insights
and Decision
Making
4Copyright © 2016 Accenture All rights reserved.
And digital capabilities can be applied across each of these major
industry imperatives
Digital capabilities create:
Pivot to
the Patient
Advance to the Next Generation
of R&D Operating Models
Drive Scientific &
Operational Excellence

5. 5Copyright © 2016 Accenture All rights reserved.
R&D organizations lag behind their stakeholders’ expectations in
adopting digital…
And companies often find themselves questioning:
Digital can help drive value
in R&D: What value? 1
Digital is already transforming
R&D: Are we ready?
Digital R&D transformation
is happening: How do we get there?
2
3

6. 6
Digital can help drive value in R&D:
What Value?
Copyright © 2016 Accenture All rights reserved.
1
Patient Connection and Engagement
Helps generate and document a holistic, shareable picture of patient health
and improve understanding of the patient journey and disease areas.
Digitally Empowered Workforce
Creates the opportunity to operate differently, with improved
productivity both within and across functions of an R&D organization
Data-driven Insights and Decision Making
Makes it possible for companies to aggregate and synthesize data
that have not traditionally been combined to generate insights that
inform R&D activities and decisions

7. 7
Patient connection and engagement through digital solutions
improves the overall patient experience and outcomes
Copyright © 2016 Accenture All rights reserved.
Patient connection and
engagement opportunities:
• Better understand diseases and shape
product programs
• Enhance the patient experience
• Improve patient outcomes

8. 8
A digitally empowered workforce creates
the opportunity to operate differently
Copyright © 2016 Accenture All rights reserved.
Digitally empowered
workforce opportunities:
• Change the traditional way of thinking
and operating
• Enhance the employee experience
• Embed digital savviness in your organization

9. 9
Data-driven insights and decisions making helps R&D
organizations focus on higher value, strategic activities
Copyright © 2016 Accenture All rights reserved.
Data-driven insights and
decision making opportunities:
• Improve scientific decisions earlier in the R&D processes
• Shift the R&D way of working to a more informed and
predictive approach
• Support cross-functional activities, collaboration and
decision making

10. 10Copyright © 2016 Accenture All rights reserved. 10
There is opportunity to move beyond disconnected pilots and isolated
initiatives to embrace digital and realize its value
Copyright © 2016 Accenture All rights reserved.
Your digital journey
Patient Connection
and Engagement
Data-driven Insights
and Decision Making
Digitally Empowered
Workforce

11. 11
Digital is already transforming R&D:
Are you ready?
Copyright © 2016 Accenture All rights reserved.
To assess your organization’s digital adoption
readiness, we suggest asking functional and
technology leadership teams the following:
Current state: What is your digital footprint today?
Future state: Have you defined it?
Alignment: Is your organization onboard with it?
Path forward: Do you have a plan to achieve it?
2

12. 12
Digital R&D Transformation:
How do you get there?
Copyright © 2016 Accenture All rights reserved.
Some R&D organizations appear ‘digital’ yet few have built the
necessary capabilities to realize digital’s potential value.
To do that, companies should consider the following actions:
Assess the current digital footprint within your R&D organization and across
the enterprise
Create the ‘art of the possible’ future state inspired by examples within and
outside the industry
Seek to understand stakeholder needs and expectations to shape optimal
experiences across therapeutic areas and R&D functions
Align on the right vision, strategy and prioritization for organizational buy-in
Build a roadmap to achieve the desired future state, inclusive of timelines,
resources, and budget
3

13. 13
Stay Connected
linkedin.com/company/accenture_life_sciences
twitter.com/AccentureLifSci
accenture.com/lifesciencesblog
13Copyright © 2016 Accenture All rights reserved.

14. 14
About the Authors
14Copyright © 2016 Accenture All rights reserved.
Ian C. Shafer, is a Managing Director in Accenture’s Life Sciences – Accelerated R&D Services (ARDS)
practice. In addition to his client delivery responsibilities, Ian leads both the Clinical and Digital practices
for ARDS. He has a broad background in clinical development and solution delivery within Biopharma
R&D, with a focus on emerging technologies, as well as digital and patient-centric capabilities. Ian
graduated from the University of California at Santa Cruz with a BA in Molecular Biology.
Nicole Faust Cohen is a Managing Director in Accenture’s Life Sciences Accelerated R&D Services
(ARDS) practice. She is the head of both Growth and Strategy and Management Consulting for ARDS
globally. Nicole has broad experience in designing and delivering transformation programs for the
functional areas of R&D, with great attention to organizational strategy, design and implementation.
Nicole graduated from Northwestern University with a B.S. in Biomedical Engineering.
Katie M. Strasser, MS, PMP is a Manager in Accenture’s Life Sciences Accelerated R&D Services
(ARDS) practices. She has worked across multiple R&D functions at various pharmaceutical companies
both within Accenture and in previous work locations. Katie received a B.S. in Kinesiology, Athletic
Training from The Pennsylvania State University, a M.S. in Sports Healthcare from the Arizona School of
Health Sciences and a Master’s Certificate in Applied Project Management from Villanova University.

15. 15
References
15Copyright © 2016 Accenture All rights reserved.
1. © Portio Research, Mobile Applications Futures 2013-2017, February
2013
2. Accenture and Oracle: Leading the IoT Revolution, 2016:
https://www.accenture.com/t20160408T050405__w__/us-
en/_acnmedia/PDF-12/Accenture-Oracle-Leading-IoT-Revolution.pdf
3. The Digital Universe of Opportunities: Rich Data and the Increasing Value
of the Internet of Things, April 2014:
http://www.emc.com/leadership/digital-universe/2014iview/executive-
summary.htm
4. http://searchmobilecomputing.techtarget.com/blog/Modern-Mobility/Heres-
what-the-future-of-mobile-apps-looks-like
5. Accenture: Industry at a Crossroads: The Rise of Digital in the Outcome-
Driven R&D Organization: https://www.accenture.com/us-en/insight-
injecting-digital-rd-journey-patient-outcomes