To meet the needs of digital customers—and stave off digital competitors—winning banks will adopt new business models.

1. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.

2. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
A PERFECT STORM
OF DISRUPTION
Market dynamics, evolving customer expectations and
behaviors, and the emergence of digital competitors are
converging to necessitate a fundamental change to what
banks do—and how they make money.

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GOOD IS NO LONGER
GOOD ENOUGH
In this new environment, simply being better at what they
currently do won’t be a viable strategy for growth. To
thrive, banks must adapt their business models and turn
digital disruption into digital differentiation.

4. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
SAY GOODBYE
TO TRADITIONAL
BANKING
Four business models are poised to reshape the banking
industry. To meet the needs of customers—and stave off digital
competitors—winning banks will adopt one or more of these new
business models:
Digital relationship
managers
Digital category killers
Open platform players
Utility providers

5. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
NEW BANKING
BUSINESS MODELS
Digital relationship managers
These fully-integrated banks will deliver
highly fluid, personalized and experiential
end-to-end services that extend from
banking to areas as divergent as housing,
travel, health care and beyond.

6. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
NEW BANKING
BUSINESS MODELS
Digital category killers
These banks will identify a winning niche
and focus their energies on doing one
thing very well.

7. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
NEW BANKING
BUSINESS MODELS
Open platform players
In this model, it’s all about relinquishing
core products. These banks will use their
digital prowess to connect business
partners with platform that allows them
to interact with customers, and create
and sell their products and services.

8. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
NEW BANKING
BUSINESS MODELS
Utility providers
Using advanced technologies, robotics
and automation, these behind-the-scenes
banks will provide either end-to-end
product solutions or standardized
transaction processing to other banks
(or organizations that act like banks).

9. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
HOW CAN BANKS
MAKE THE MOVE?
These new models offer plenty of opportunities
for today’s banks to thrive. Winners are making their move
now. To pivot to a new business model, banks will need to:
Be brilliant
Be realistic
Be bold
at the basics by establishing a highly efficient, stable
foundation from which to grow. Personalization of customer
service, multi-channel integration and digital channel
enhancements will be key components.
and conclude that they should not offer universal services for
everyone.
and decisive. Once banks have decided the direction they
want to go, they need to jettison certain lines of business or
customer segments likely to be disrupted.

10. Learn more about the ways traditional banks will need to adapt to
the digital future with our full report:
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Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
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