The document discusses the growing market for plug-in electric vehicles (PEVs) and opportunities for utilities companies. It forecasts PEV adoption reaching 2-3% of vehicles globally and 5% or more in leading markets by 2025. While PEVs increase household electricity usage, they also present opportunities for utilities to partner with automakers and charging providers. The document recommends utilities invest in smart charging infrastructure, pursue partnerships while retaining customer relationships, and consider vehicle-to-grid technologies and additional services.