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Fjord Trends 2021 - Communications and Media Industry Perspective

Accenture explores the three most pertinent trends for our industries and your employees and customers over the next 12 months and beyond.

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Fjord Trends 2021 - Communications and Media Industry Perspective

  1. 1. Copyright © 2020 Accenture. All rights reserved.
  2. 2. Copyright © 2020 Accenture. All rights reserved. The pandemic only accelerated the realignment of the fundamentals we envisaged in 2020. It changed how we live, work, learn, shop and play, as well as how and where we experience things. It’s highlighted what’s important to us and inspired community spirit and ingenuity. This year’s Fjord Trends address the stressors on the Communications and Media Industries while shining a light on the opportunities for innovation and positioning as the world experiences an unprecedented renaissance in interaction, design and entertainment. Mapping out new territory is our meta-trend for 2021. As we look to the future, a wealth of potential worlds open up in front of us. Some are scary, some are exciting, all of them are largely unexplored. 2021 will be about creating new maps to help us uncover what’s yet to come, and planning a route to the world we want to live in. We’re all exploring, which is creating a safe space for experimentation, prototyping and learning. 5G has been promised as the key enabler for these much-anticipated next generation opportunities that rely heavily on data. We are already seeing who are the leaders and who are falling behind in this new era of communications and media delivery. Throughout history, after a global crisis, a new era of thinking has begun. Right now, we have an opportunity to decide what we want the 21st century renaissance to look like. 2021 WILL REDEFINE THE 21ST CENTURY
  3. 3. Copyright © 2020 Accenture. All rights reserved. Copyright © 2020 Accenture. All rights reserved. 2 Fjord Trends for Communications and Media Industries 2021 Sweet teams are made of this Liquid infrastructure Interaction wanderlust
  4. 4. Copyright © 2020 Accenture. All rights reserved. Trend 1 Copyright © 2020 Accenture. All rights reserved. How to reshape your employees’ experience for a post-pandemic world.
  5. 5. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 4 A change in the reciprocal employment agreement as the peripheral value of work has been lost Many of the costs previously covered by the employer shifted to the employee, as have the pressures to manage network security Working from home has become living in your office, with family and childcare at the core of it, and bandwidth needs to be balanced across use cases “Workplace” is not dead; it has become a mindset supported by technology that keeps us connected but confines our interactions We are still lacking the hardware and infrastructure suitable for long-term remote working. Future won’t be one size fits all – it will depend on the worker, company and local government. This trend stretches beyond office workers: it affect any jobs that could be done remotely and those that are reliant on urban office hubs. WHAT’S GOING ON? S W E E T T E A M S A R E M A D E O F T H I S
  6. 6. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 5 For all service providers and the employers who reply upon them, there are opportunities to innovate around four areas: 1. Technology: new software and hardware, securing your networks and enabling multiple at home users with varying needs 2. Culture: building a sense of belonging when we are physically apart, and keeping our workplace values in digital environments 3. Talent: recruiting, training and rewarding talent in the new workplace 4. Control: privacy and quality of client experience, separating the workplace and the home life and drawing the line to disconnect Decouple your notion of ‘an office’ from a physical space – instead, design for the best use of dispersed teams with the right digital technology. We are just entering an era of prototyping what the future of work could look like. WHAT’S NEXT? S W E E T T E A M S A R E M A D E O F T H I S
  7. 7. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 F J O R D S U G G E S T S Copyright © 2020 Accenture. All rights reserved. 6 Consider both the ethics and the setup of remote work. As you examine the changing landscape of where and how your employees engage with the company, the reciprocity lens — what you give and what you take — must be central to your thinking. Articulate which parts of the home-working mindset you want your employees to bring back to the office, and what you can enable when working remotely: working day flexibility or measuring productivity by output over the time spent at their desk. Design your technology-plus-culture solution for flexible working and resilience of your people and your business – all set up to safeguard them and you. S W E E T T E A M S A R E M A D E O F T H I S Think Say Do
  8. 8. Copyright © 2020 Accenture. All rights reserved. Trend 2 Copyright © 2020 Accenture. All rights reserved. How to bring joy and serendipity from the real world to the screen.
  9. 9. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 8 The interactions between design, content and audience is changing rapidly as the screen became both our window on the world and our stage. As the comms and media industries continue to converge, further enabled by 5G’s opportunities for data handling + bandwidth, it sets a new innovation stage With the accessibility of editing tools, professional and amateur content is influencing each other, creating new standards of aesthetics. Design templates led to a commoditization of tiered online experiences and increasing screen fatigue. Touch as an interaction is going contactless, especially in public spaces, as the users seeks to take their in-home experience and utilities with them WHAT’S GOING ON? I N T E R A C T I O N W A N D E R L U S T
  10. 10. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 9 To differentiate, brands need to break free from the templates, taking inspiration from immersive entertainment. Live performance, socializing and platforms will continue to blend in mixed reality environments, redefining audience participation and engagement. Expand this approach to include life sciences and services, such as medicine and education, into new models of application development. There are opportunities to do something meaningful with all the new data generated with the help of applied intelligence and 5G. The CO2 impact of digital and its new hardwares will become a priority. The new goal is to reduce the environmental impact of our designs, while successfully creating lush, engaging on-screen interactions. WHAT’S NEXT? I N T E R A C T I O N W A N D E R L U S T
  11. 11. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 F J O R D S U G G E S T S Copyright © 2020 Accenture. All rights reserved. 10 Look at the tension between health and constant digital immersion. Find the balance — for customers and employees — between being as immersive as possible versus a broader palette of stimuli. Say you’ll take risks with creativity in interface and communications — and mean it. The opportunities are there for unique, personalized, and responsive entertainment and/or life services. Don’t drown in the sea of sameness. Build 5G into your tech development strategy. Explore new platforms and applications to understand what you could do to broaden engagement across X-Industries. I N T E R A C T I O N W A N D E R L U S T Think Say Do
  12. 12. Copyright © 2020 Accenture. All rights reserved. Trend 3 Copyright © 2020 Accenture. All rights reserved. How to redesign your infrastructure to deliver delight from the first moment to the last.
  13. 13. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 12 How and where we get things changed - forcing businesses to reshape how they manufacture, ship, store and deliver with strong partnerships Liquid expectations now extend the immersive shopping experience to include delivery and unboxing experience Cost-to-serve is rising due to the loss of incidental spending, volume efficiencies and higher returns, with personalization as the best way forward. Direct-to-consumer models have proven to be difficult to scale. Closeness to the customer is key – brands needs to rethink the trade-offs between experience and cost and design around the last six feet of the experience, only attainable by creating an environment that leverages consumers’ trust in CSPs. WHAT’S GOING ON? L I Q U I D I N F R A S T R U C T U R E
  14. 14. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. 13 Brands need to rethink the position of their supply chain and expand the idea of what their assets are, including where they are housed – by migrating to cloud. Expect a rise of B2B sharing economy and partnerships over costly ownership investment. New value propositions and business models will lead to a two-speed innovation at the periphery. The value of supply chain will go beyond efficiency, measuring it on growth, flexibility and agility. Personalization at the point of delivery will become a differentiation opportunity, with 5G as a driver. Supply chain redesign will enable brands to consider more local and sustainable alternatives. Design with IoT in mind in order to improve their logistics and supply chain optimization WHAT’S NEXT? L I Q U I D I N F R A S T R U C T U R E
  15. 15. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 F J O R D S U G G E S T S Copyright © 2020 Accenture. All rights reserved. 14 Think of your supply chain and physical assets as growth — not efficiency — plays. How do you keep track? What would you do differently? What belongs in digital and what belongs in the physical realm and how do you keep them linked? Openly commit to shifting to sustainable redesign. Within five years, sustainability will be the biggest influence on your infrastructure decisions. Start figuring out how you design for sustainability — now. Evaluate the often-hidden parts of the experience chain that add unrecognized value. Consider your partners and expanding your approach to innovation. L I Q U I D I N F R A S T R U C T U R E Think Say Do
  16. 16. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. T H A N K Y O U
  17. 17. Copyright © 2020 Accenture. All rights reserved. F J O R D T R E N D S 2 0 2 1 Copyright © 2020 Accenture. All rights reserved. A B O U T A C C E N T U R E A C C E N T U R E I N T E R A C T I V E This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. This document is produced by professionals at Accenture as general guidance. It is not intended to provide specific advice on you circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. Copyright © 2020 Accenture. All rights reserved. Accenture its logo are trademarks of Accenture. Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com Accenture Interactive helps the world’s leading brands transform their customer experiences across the entire customer journey. Through our connected offerings in design, marketing, content and commerce, we create new ways to win in today’s experience-led economy. Accenture Interactive was ranked the world’s largest and fastest-growing digital agency in the latest Ad Age Agency Report. To learn more, follow us @AccentureACTIVE Visit us at accenture.com/interactive 16

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