Fjord Trends 2021 | Emerging Trends in Business | Accenture
1.
2. The pandemic only accelerated the realignment of the
fundamentals we envisaged in 2020. It changed how we live,
work, learn, shop and play, as well as how and where we
experience things. It’s highlighted what’s important to us and
inspired community spirit and ingenuity.
Mapping out new territory is our meta-trend for 2021. As we
look to the future, a wealth of potential worlds open up in
front of us. Some are scary, some are exciting, all of them are
largely unexplored.
2021 will be about creating new maps to help us uncover
what’s yet to come, and planning a route to the world we want
to live in. We’re all exploring, which is creating a safe space
for experimentation, prototyping and learning.
Throughout history, after a global crisis, a new era of
thinking has begun. Right now, we have an opportunity to
decide what we want the 21st century renaissance to look like.
2021 WILL REDEFINE THE 21ST CENTURY
3. 2
01 Collective displacementFjord Trends 2021
02 Do it yourself innovation
06 Empathy challenge
03 Sweet teams are made of this
05 Liquid infrastructure
07 Rituals lost and found
04 Interaction wanderlust
4. Trend 1
How to help people to find their place
again with the right experiences.