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1Copyright © 2017 Accenture All rights reserved. |
FOR
CONSUMER
GOODS
INNOVAT
ION
ENGINE
THE
1Copyright © 2017 Accenture A...
Copyright © 2017 Accenture All rights reserved. |
JACK LI,
CUSTOMRESEARCH,
DATASSENTIAL
“THE LINES CONTINUE TO
BLUR SIGNIF...
Copyright © 2017 Accenture All rights reserved. |
CONSUMERSARE
REDEFINING HOWAND
WHERE THEY DINE
They spend over .$50 cent...
Copyright © 2017 Accenture All rights reserved. |
WHY FOODSERVICE?
• Longer term strategic partnerships versus
more tactic...
Copyright © 2017 Accenture All rights reserved. |
• Work with foodservice operators to reconnect with the consumer,
unders...
Copyright © 2017 Accenture All rights reserved. |
“ SO, WHERE DO YOU WANT TO
SPEND MONEY CREATING
SOME KIND OF A
COMMUNICA...
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Food Services: The Innovation Engine for Consumer Goods

Time-pressed consumers are redefining how and where they dine. They spend over 50 cents of every food dollar in foodservice approximately $731B annually in dining out.
This any time anywhere reality presents savvy consumer goods companies with an opportunity to capitalize on this trend to drive growth.


People - Living Businesses put people at the heart of their organization and consider their needs, pains and delights at every stage of transformation.

Design - Design provides a common language across disciplines. It enables collaboration and breaks down silos.

This session brought these ideas to life through a combination of proprietary research, concrete examples, and practical next steps.

Visit www.accenture.com/rila to learn more.

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Food Services: The Innovation Engine for Consumer Goods

  1. 1. 1Copyright © 2017 Accenture All rights reserved. | FOR CONSUMER GOODS INNOVAT ION ENGINE THE 1Copyright © 2017 Accenture All rights reserved. |
  2. 2. Copyright © 2017 Accenture All rights reserved. | JACK LI, CUSTOMRESEARCH, DATASSENTIAL “THE LINES CONTINUE TO BLUR SIGNIFICANTLY IN TERMS OF WHERE PEOPLE SOURCE VERSUS WHERE THEY CONSUME.” 2Copyright © 2017 Accenture All rights reserved. |
  3. 3. Copyright © 2017 Accenture All rights reserved. | CONSUMERSARE REDEFINING HOWAND WHERE THEY DINE They spend over .$50 cents of every food dollar in foodservice, equating to $799B annually in dining out (NRA2016) This anytime anywhere reality presents leading consumer goods companies with an opportunity to CAPITALIZE ON THIS TREND TO DRIVE GROWTH 3Copyright © 2017 Accenture All rights reserved. |
  4. 4. Copyright © 2017 Accenture All rights reserved. | WHY FOODSERVICE? • Longer term strategic partnerships versus more tactical relationships in Retail • Quicker and less costly test markets with instant results • More intimate experience for the consumer • Growth engine as center store stagnates and food away from home grows • Reliable velocity and a dependable business • The source of innovative new concepts and trends 4
  5. 5. Copyright © 2017 Accenture All rights reserved. | • Work with foodservice operators to reconnect with the consumer, understanding trends consumers are following…or rejecting. • Brand impressions translate across channels, insure your innovation teams collaborate across channels • Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy. • Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer. • Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels • Use a single connected front office platform across the organization  a single version of the truth. • Connect the dots across channels and deliver actionable insights. 7 INSIGHTS TO GETTING THE MOST OUT OF FOODSERVICE 5Copyright © 2017 Accenture All rights reserved. |
  6. 6. Copyright © 2017 Accenture All rights reserved. | “ SO, WHERE DO YOU WANT TO SPEND MONEY CREATING SOME KIND OF A COMMUNICATION BETWEEN YOUR BRAND AND CONSUMERS? YOU'D RATHER DO IT IN A SPACE...WHICH MAKES IT EASIER TO HAVE AN EMOTIONAL CONNECTION (FOODSERVICE).” ROBERTO RIOS CMOFOODSERVICE,PEPSICO 6Copyright © 2017 Accenture All rights reserved. |

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