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Accenture recently surveyed students and administrators across Australia to capture their views of the digital experiences in higher education.
DO AU STUDENTS AND
ADMINISTRATORS RATE THEIR
DIGITAL EXPERIENCE THE SAME?
Accenture recently surveyed students and administrators
across Australia to capture their views of the
digital experiences in higher education.
For the most part, students believe
their campuses are delivering strong
digital experiences. And yet, students
and administrators still vary in their
views about how advanced and
valuable this connection really is.
HERE’S THE SCOOP:
Copyright © 2018 Accenture. All rights reserved. 2
Over 90% of students and
administrators believe their
campus is digitally well connected.
And while 70% of students see effective uses
of analytics, IoT, and cloud on today’s
campuses, over 90% of administrators believe
these technologies are prevalent on campus.
Copyright © 2018 Accenture. All rights reserved. 3
WITH ROOM TO
While 36% of administrators think
their campuses deliver better digital
experiences than Amazon, Uber and
Netflix, only 13% of students agree…
… meaning, students are less inclined
than administrators to think of their
campuses as digital trailblazers or leaders.
IS YOUR CAMPUS QUICK TO DEPLOY
NEW PRODUCTS AND SERVICES?
62% OF STUDENTS AGREE
79% OF CAMPUS REPS AGREE
Copyright © 2018 Accenture. All rights reserved. 4
The cybersecurity of a smart campus is a
concern for only 62% of students
compared to 94% of administrators.
And most students (60%) are willing
to share their personal data for more
personalized campus services.
Copyright © 2018 Accenture. All rights reserved. 5
ARTIFICIAL INTELLIGENCE IS
While 76% of administrators say
they’ve implemented some AI elements
on campus, only 45% of students say
AI is effectively used on campuses today.
76% 45%ADMINISTRATORS STUDENTS
STUDENTS SEE GREATER POTENTIAL
65% support using AI for
59% think AI can improve
Copyright © 2018 Accenture. All rights reserved. 6
Most students favor more technology for campus activities
and 73% want increased funding for digital connectivity
over the next 12 months.
The good news is that 96% of administrators expect an
increase, and their top priorities are mostly aligned with students’.
Teaching & Learning Teaching & Learning
Student Experiences Safety & Security
Safety & Security Marketing & Communications
TOP 3 DIGITAL PRIORITIES
Copyright © 2018 Accenture. All rights reserved. 7
While 99% of administrators think
students play a substantial role in digital
integration strategies, 52% of students
say their influence is not enough.
99% 52%ADMINISTRATORS STUDENTS
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To compete for and attract top
talent, colleges and universities
not only need to be connected,
but they must also offer
high-quality digital experiences.
88% of students say
high-quality digital experiences
impact their overall
campus satisfaction rates
Copyright © 2018 Accenture. All rights reserved. 9
TO CARRY ON THE CONVERSATION ABOUT DIGITAL
EXPERIENCES ON CAMPUS PLEASE CONNECT WITH:
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting,
digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all
business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and
technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 442,000
people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us
Yomarie Socarrás, Managing Director
Higher Education Procurement Lead
Copyright © 2018 Accenture. All rights reserved.
Accenture, its logo and High Performance Delivered are trademarks of Accenture. 10
THINK INNOVATIVELY. ACT QUICKLY.
For more detailed results, see Accenture’s 2017 Smart Campus Research findings.
Managing Director, Government & Health
ANZ Education & State Human Services Lead
Jonathan Le Gat, Senior Manager
Higher Education Consultant