We investigated taxpayers’ openness to the technology in 12 countries - Australia, Denmark, France, Ireland, Japan, Netherlands, New Zealand, Norway, Singapore, Spain, UK and US.

1. Accenture Digital Taxpayers
Research 2017
MEET
YOUR NEW
TAXPAYER
AGENT

2. Copyright © 2017 Accenture All rights reserved. 2
Every day, we are finding new ways to use and benefit from
artificial intelligence (AI).
But how do taxpayers feel about AI as a way to simplify
their tax dealings with revenue agencies? Are they ready
to use it to get more personalized services?
So we decided to investigate taxpayers’ openness to the
technology in 12 countries - Australia, Denmark, France,
Ireland, Japan, Netherlands, New Zealand, Norway, Singapore,
Spain, UK and US.

3. FIRST, WE HAD TO CHECK HOW MUCH
TAXPAYERS KNOW ABOUT AI. THE RESULTS
WERE GOOD NEWS:
know what it ishave heard of AI
3
87% 51%
Copyright © 2017 Accenture All rights reserved.

4. of taxpayers seek
online customer
support via virtual
assitants
22%
ABOUT ONE IN FIVE TAXPAYERS IS ALREADY
USING AI IN THEIR LIVES TODAY.
of taxpayers use
voice-enabled digital
assistants, such as Siri
and Google Now
22%
of taxpayers use
smart home devices,
such as the Nest and
Ecobee thermostats
21%
4Copyright © 2017 Accenture All rights reserved.
4

5. 5Copyright © 2017 Accenture All rights reserved.
SO WE DECIDED
TO SEE WHAT THEY
THOUGHT OF A
NEW WAY TO USE AI

6. 6
MEET
“MY DIGITAL
TAX AGENT”
Copyright © 2017 Accenture All rights reserved.

7. MY DIGITAL TAX AGENT IS A VIRTUAL
ASSISTANT THAT WOULD RUN IN THE
BACKGROUND ON ANY DEVICE
IT DOESN’T COLLECT OR TRANSMIT
ANY DATA TO THE TAX AUTHORITY
WITHOUT THE TAXPAYER’S
APPROVAL
IT CAN ADDRESS ANY TAX QUERY
USING SIMPLE LANGUAGE
OVER TIME, IT WOULD BECOME MORE
INTELLIGENT ABOUT EACH TAXPAYER’S
PERSONAL AND PROFESSIONAL TAX
SITUATION
EVENTUALLY, IT WOULD ORGANIZE EVERY
PIECE OF INFORMATION ABOUT EACH
TAXPAYER – EFFORTLESSLY
7Copyright © 2017 Accenture All rights reserved.

8. TAXPAYERS, PARTICULARLY THOSE AGED
25-34 YEARS OLD, ARE ENTHUSIASTIC
45%
67%
65% 61%
78%
72% describe My Digital Tax Agent as new
and different
say that it is either extremely relevant
or very relevant to their needs
would be interested in using My
Digital Tax Agent
ALL TAXPAYERS GLOBALLY 25–34 YEAR OLDS
They say they expect My Digital Tax Agent to help them reduce or
eliminate errors and make the process of tax filing more convenient
8Copyright © 2017 Accenture All rights reserved.

9. 1
The Accenture Global Taxpayers Survey 2017 was conducted in
March/April 2017 among 6,500 taxpayers aged 18+ who have interacted
with their federal tax authority in the last 12 months. The online survey
was executed by Market Knowledge Online (MKO) with the confidence
level of 95% in twelve countries: Australia, Denmark, France, Ireland,
Japan, Netherlands, New Zealand, Norway, Singapore, Spain, the U.K. and
the U.S. We surveyed 500 taxpayers in each country, apart from in the
U.S. where the sample was 1,000. Respondents were surveyed in their
local languages, with English used in Singapore. Respondents included
part- and full-time employees, retirees, the self-employed, and small
business owners.
ABOUT THE RESEARCH ABOUT ACCENTURE
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All rights reserved.
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the intersection of business and technology to help clients improve their
performance and create sustainable value for their stakeholders. With
approximately 401,000 people serving clients in more than 120 countries,
Accenture drives innovation to improve the way the world works and lives.

10. 1
FOR MORE INFORMATION VISIT:
https://www.accenture.com/us-en/insight-new-revenue-agencies