Digital disruption is sweeping across all industries and few organizations can afford to stand still. Yet many businesses overhauling their strategies have encountered a major stumbling block: their internal culture. Understanding what drives culture change can make all the difference between transformations that fail and those that succeed. View recommendations on how you can support your business strategy with successful cultural change.

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New rules for culture change

2. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
New rules for culture change
Digital disruption is sweeping
across all industries and few
organizations can afford to stand
still. Yet many businesses
overhauling their strategies have
encountered a major stumbling
block: their internal culture.

3. Many executives don’t fully understand what truly
drives culture change, and that’s why so many of
those initiatives tend to fall short of their goals.
Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
The transformation

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The old way

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The new way(powered by digital)

6. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Keys to success
Leading by doing: When it comes to
culture change, executives must lead by
doing. The problem arises when the new
culture requires behavioral changes that
are both foreign and challenging for the
executives themselves to adopt.
1

7. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Keys to success
Engaging all levels: Driving change too
much from the top can actually be
counterproductive. The highest-
performing programs involve employees
at all levels of the organization in change.
2

8. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Keys to success
Showing not saying: Employees need to
know what the new behaviors will look
and feel like, so that they can be brought
to life for everyone. The desired behaviors
must be embedded into every aspect of
the organization so that they will
eventually become hardwired into what
employees do and how they act.
3

9. LEARN MORE
about overcoming culture challenges
and unleashing the workforce of
the future with our full report:
Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
New Rules for culture change