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Next Generation Technology Delivery

How broadcast and media can shift to multi-speed technology delivery to compete with digital natives.

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Next Generation Technology Delivery

  1. 1. Next Generation Technology Delivery How broadcast and media can shift to multi-speed technology delivery to compete with digital natives
  2. 2. 2 We are living in the era of “Digital Darwinism” where society and technology evolve faster than broadcast, media, and communications companies’ ability to adapt. Success will be awarded to companies that can challenge existing business and operating model assumptions and adapt to the new, fast-changing market and ecosystem. To meet this challenge, companies must design and execute hyper-compressed innovation cycles and approach technology with unprecedented agility. To learn more, please visit www.accenture.com/pulseofmedia Copyright © 2016 Accenture. All Rights Reserved.
  3. 3. 3 The Rise of the Digital Natives: Four Keys to Success Copyright © 2016 Accenture. All Rights Reserved.
  4. 4. Copyright © 2016 Accenture All rights reserved. 4 Digital natives are leveraging their uniquely digital heritage to discover – and deliver quickly – to meet consumer expectations 1. INNOVATION AT SPEED 2. SOFTWARE- ENABLED BUSINESS PLATFORMS 3. RELENTLESS FOCUS ON OPTIMIZING DELIVERY 4. COLLABORATIVE CULTURE THAT’S UNAFRAID TO FAIL Digital Natives such as Google, Facebook, Netflix and Amazon are mastering the capabilities needed to personalize offerings and target consumers effectively. Digital natives are first and foremost innovation-driven companies, applying “start-up mentality” at a massive scale. The traditional wisdom is that great content sells. But most companies underestimate the capacity of even a weak platform to innovate and thereby produce content that becomes even better. Accelerated feature delivery through software engineering disciplines to enable innovation. The raison d’être for technology delivery is supporting business innovation in a constant “Build-Measure-Learn” innovation cycle.
  5. 5. Copyright © 2016 Accenture All rights reserved. 5 The Future for Broadcasting: A Next Generation Technology Operating Model Copyright © 2016 Accenture. All Rights Reserved.
  6. 6. Copyright © 2016 Accenture All rights reserved. 6 Broadcasters can achieve and sustain high performance by following a 4- step approach to redesigning the operating model 1. KNOW WHERE TO START… AND START FAST 2. ENABLE MULTI- SPEED DELIVERY IN CORE APPLICATIONS 3. ALIGN FOR LONG- TERM SUCCESS 4. FOSTER NEW SKILLS AND CULTURE Driving Transformation in the “Digital Darwinism” Era Prioritize accelerated innovation and new practices where they differentiate the most: digital customer-facing systems of engagement. Decouple core systems to allow speed where it’s needed by adopting new practices: Agile, continuous delivery and flexible architectures based on APIs, microservices, and virtualized cloud solutions Traditional barriers between Engineering and IT must fall as broadcasters shift to an interactive, software-enabled future. The Build-Measure-Learn model that’s required to support accelerated innovation requires a different corporate culture and capability from broadcast’s heritage.
  7. 7. 7 Contact Us About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. Copyright © 2016 Accenture. All rights reserved. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks Mark Miller Managing Director, Technology Strategy Accenture Communications, Media, and Technology Mark.d.miller@accenture.com Youssef Tuma Managing Director Accenture Media & Entertainment Youssef.d.tuma@accenture.com Peter McSharry Senior Manager, Accenture Communications, Media, and Technology Peter.b.mcsharry@accenture.com To learn more, please visit http://www.accenture.com/pulseofmedia Copyright © 2016 Accenture. All Rights Reserved.

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