Digital disruption is creating new challenges and opportunities for businesses. The speed of innovation is accelerating, with product and service development cycles changing from years to weeks. This disruptive speed is changing traditional industry models. To compete in this new environment, companies need a "Triple A Advantage" - they must be agile, adaptive, and aligned. Specifically, they need agile capabilities and operating models, adaptive innovation engines that can exploit ecosystems, and alignment with stakeholder demands. A new report discusses how businesses can create this "Triple A Advantage" to remain competitive in the digital age.

1. Not your Father’s Business Model –
Competitiveness in the Age of Digital
Creating a “Triple A” Advantage to Compete to Win

2. Competing to Win in today’s business context is
becoming increasing challenging
Commodity
Cycles
New Demanding
Customers
Globalization &
Regionalization
Supplier
Risk/Traceability
Global Economic Risk
Government & Politics
Volatility
Uncertainty
Complexity
Ambiguity
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3. Digital is creating extraordinary new challenges and
opportunities
New Contestable Markets
creating and disrupting industries, markets,
products, services and value chains
Disruptive Speed
product and service development lifecycles
are changing from years or months to weeks
The New Value Equation
companies must simultaneously deliver value
for customers AND society AND shareholders
Digital
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4. The disruptive speed of innovation is changing
traditional industry models from years to weeks
Innovators
(2.5%)
Early
Adopters
(13.5%)
Early Majority
(34%)
Late Majority
(34%)
Laggards
(14%)
The Shark Fin
Market Segments Across Time
Trial
Users
Everybody
Else
Disruptive innovation is causing
sudden success, a short but
brilliant period of dominance,
dramatic decline, and a potentially
long period of low-level stability
4
The Shark Fin
Copyright © 2015 Accenture All rights reserved.
Source: Big Bang Disruption – Strategy in the Age of Devastating Innovation,
Larry Downes / Paul Nunes, 2014

5. 5
Health Care
Biometric sensors demystify
the shamanistic myth
of medicine
Finance
Money becomes just another
form of information
Retail
The disruptive force of
the sharing economy
Manufacturing
The “Internet of Things” drives
the supply chain
from the bottom
Utilities
Portable electricity networks
mirror wireless
communications
Pharmaceuticals
Bespoke drugs based
on your DNA
Government
Market pricing for
public services
Consumer Products
Market-led marketing
takes over
Energy
Practical fuel cells…
launched on Kickstarter
Communications
Digital convergence of
content and context
Insurance
Sophisticated monitoring
shifts responsibilities from
user to manufacturer
Retail Banking
The end of cash
Industries are facing new waves of contestable
markets for incumbents and new entrants
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6. The new value equation is requiring companies
across multiple value drivers simultaneously
6
Digital creates transparency, requiring businesses to solve for all Stakeholders
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7. To create superior value compared to
competitors companies must be:
7
Competing to Win in this complex business
environment requires a “Triple A” Advantage
Agile
capabilities, cost base and
operating model
Adaptive
growth and innovation
engines, exploiting the
ecosytsem
Aligned
with stakeholder demands
Triple A
Advantage
Copyright © 2015 Accenture All rights reserved.

8. Learn more about how to create a
“Triple A” Advantage in our new report
Not your Father’s Business Model –
Competitiveness in the Age of Digital
Copyright © 2015 Accenture All rights reserved. 8
www.accenture.com/CompetitivenessInDigital