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Raising the Life Sciences Commercial IQ with Applied Intelligence

Artificial Intelligence can drive growth, profitability and sustainability for businesses on the commercial side of the Life Sciences Industry. Visit https://accntu.re/2DuP0HT to learn more.

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Raising the Life Sciences Commercial IQ with Applied Intelligence

  1. 1. COMMERCIAL IQ WITH APPLIED INTELLIGENCE RAISING THE LIFE SCIENCES
  2. 2. Life sciences commercial organizations should embrace artificial intelligence (AI) as a co-worker, collaborator, trusted advisor and enabler of more rapid response to patients’ and healthcare ecosystems' needs.
  3. 3. Copyright © 2018 Accenture. All rights reserved. 3 74%believe AI will completely transform, or significantly impact, life sciences². When asked, life sciences executives said that the expansion of AI’s opportunity is evident:
  4. 4. More than 90% of life sciences executives recognized artificial intelligence as important in driving innovation and achieving outcomes such as • Hyper-personalized experiences • New sources of growth • New levels of efficiency Copyright © 2018 Accenture. All rights reserved. 4 Accenture Industry X.0 Survey, Life sciences respondents, 2017
  5. 5. 5Copyright © 2018 Accenture. All rights reserved. Artificial intelligence can significantly accelerate growth, profitability and sustainability for businesses on the commercial side of the life sciences industry. FOUR APPLICATIONS IN COMMERCIAL INTELLIGENT AUTOMATION ENHANCED JUDGEMENT INTELLIGENT PRODUCTS ENHANCED INTERACTION
  6. 6. 6Copyright © 2018 Accenture. All rights reserved. FOUR COMPELLING USE CASES COMMERCIAL OPERATIONS Examples: MLR Review Business Intelligence MARKETING OPERATIONS Example: Intelligent Marketing PATIENT ENGAGEMENT Example: Smart products and Services SALES OPERATIONS Example: Pre-/Post- Call Planning and Territory Alignment
  7. 7. Our experience shows that the best way to capitalize on AI’s potential is to start small, with highly targeted use cases as outlined and a few general principles.
  8. 8. Treat AI as a co-worker, trusted advisor and enabler Ensure you have senior sponsors, budget and a task force Accept the fact that failure is an option Have enough data to draw conclusions and generate recommendations KEY SUCCESS FACTORS
  9. 9. KEY SUCCESS FACTORS Know what questions you want answered Know how you will measure if you have achieved your desired outcomes Allow plenty of time Leverage pre-built AI enabled tools and solutions
  10. 10. 10 Copyright © 2018 Accenture. All rights reserved. FLOREN ROBINSON PRESSMAN Managing Director, Life Sciences floren.robinson@accenture.com KRUPA NOBILE Digital Marketing Senior Manager, Life Sciences krupa.nobile@accenture.com LEARN MORE Accenture.com/lifesciencesIQ

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