The document discusses how traditional companies have failed to realize the full potential of cloud computing by simply adopting the new technology without reengineering their IT operating models. It argues that in order to harness the power of the cloud, companies need more nimble models that prioritize experimentation and innovation over rigid command-and-control structures. Specifically, the document recommends that companies create self-contained "service teams" to plan, build, and deliver services in a collaborative way without organizational barriers like traditional incumbents have.