Most companies are stuck in “small change” mode. Using outdated methods and expecting different results. To be competitive in the digital age, companies must fundamentally change their approach to innovation.

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2. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
To be competitive in the digital age,
companies must fundamentally change
their approach to innovation.
RE-ENGINEERING
INNOVATIONFOR
THE
DIGITAL AGE

3. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
That’s precisely what many companies are
doing today when it comes to innovation:
tweaking products and services and
expecting growth as a result.
DOING THE SAME THING AND
EXPECTING DIFFERENT RESULTS
80%
of companies surveyed
still use an outdated
approach to innovation

4. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Getting innovation back on track.
For decades, speed-to-market was the most
important metric when it came to innovation.
Now, businesses need to also focus on
creating customer experiences.
DOING THE SAME THING
of innovation leaders report that
incorporating digital as part of the
customer experience value proposition
is more important than speed-to-
market.
report that their most successful
innovations are derived from improved
customer experience over new
products alone.
50%
70%
MORE THAN
AND EXPECTING
DIFFERENT RESULTS

5. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Doing things differently when it comes to
innovation will involve transforming
company roles. Companies need to
reengineer the role of product manager to
the role of solutions managers instead — a
role that will orchestrate the innovation
pipeline and ecosystem interaction.
SWITCHING TRACKS:
SOLUTIONS MANAGERS
of business leaders agree that
industry boundaries will dramatically
blur as platforms reshape industries
into interconnected ecosystems.81%

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Stepping off the crazy train of doing the same thing and expecting different
results requires companies to get a few things right:
STEPPING OFF
Innovate around platforms. By establishing a platform and becoming an
orchestrator, not a follower, companies can command and enable
the eco-system to drive value.
THE CRAZY
TRAIN

7. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Stepping off the crazy train of doing the same thing and expecting different
results requires companies to get a few things right:
STEPPING OFF
Create an “Open Innovation 2.0”. It’s time to fully capture the potential of the
innovation partner network, going beyond paper-based ideation to capturing the
culture and processes from different ecosystems to bring innovation to life.
THE CRAZY
TRAIN

8. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Stepping off the crazy train of doing the same thing and expecting different
results requires companies to get a few things right:
STEPPING OFF
Move beyond customer relationship management. Winners will upgrade or
build connected customer insight capabilities within their R&D/innovation
network. That will entail creating connections to a multitude of customer data
sources from social media and around the web. And using analytics hand-in-
hand with product development to harvest multi-channel insights to enrich
solutions based on the wants and needs of customers.
THE CRAZY
TRAIN

9. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Stepping off the crazy train of doing the same thing and expecting different
results requires companies to get a few things right:
STEPPING OFF
Change old school roles. Boosting innovation requires finding the leadership to
orchestrate change in an organization’s way of innovation and developing
customer-centric solutions. And bringing in new talent pools like analytics
experts. In order to successfully extend products into services, companies need
solution managers in place of product managers.
THE CRAZY
TRAIN

10. Learn more about re-engineering innovation
for the digital age with our full report:
Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
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Stepping off
the crazy train