Applied effectively, digital technologies help the C-Suite transform M&A from art to science. Spain

1. FROM ART
TO SCIENCE
TECH-LED M&A:
SPAIN

2. COMPANIES CAN’T PIVOT TO DIGITAL
FAST ENOUGH THROUGH
ORGANIC MEANS ONLY
As a result, digital deals are on the rise in Spain.
Traditionally, Spanish
companies that have acquired
others or merged have done so
to drive synergies, acquiring
targets similar to their own
organization.
Digital deals are different. In a
digital deal, the acquiring
company pursues
technologies or capabilities it
does not possess.

3. DIGITAL ACQUISITIONS,
DIFFERENT APPROACH
While traditional deals will always have an
important place in M&A, digital needs are
fast rivalling traditional reasons in
spurring M&A events.
76%
of Spanish executives agree
companies cannot rely
on their current M&A
capabilities for digital deals.

4. SPANISH COMPANIES ARE
EXPANDING THEIR M&A CAPABILITIES
A digital deal needs to be approached differently—from target
scoping and valuation, to playbook and integration—thus
complicating the overall M&A landscape.
66% 53% 48%
use a different
pre-deal team and
evaluation criteria
follow different
valuation and cost
models
use a different
playbook

5. INTERNAL DIGITAL CAPABILITIES
CAN ACT AS THE SWISS POCKETKNIFE
The true victors in M&A will be
those who apply digital
technologies to their own
processes, giving them a
competitive advantage from
strategy to playbook, for both
digital and traditional deals.
They will be able to get
better insights faster, run a
smoother process and
extract more value from
their M&A.

6. NEW TECHNOLOGIES ARE ALREADY
HELPING SPANISH COMPANIES
EXTRACT MORE VALUE FROM M&A
Achieve targets
and captures
value faster
67%
Take advantage
of M&A events to
transform
to digital
52%
Exceed targets
for synergy or
integration
47% Accelerate the
deal process56%

7. TECH-LED M&A:
AN EMERGING SCIENCE
Digital technologies help C-suite leaders transform M&A from an
art to a science, to increase its capabilities as a driver of
innovation and business growth.
Leading companies
develop a distinct process
that best suits digital
investments. From target
screening to valuation,
discovery and negotiation,
leaders see a modified
playbook as an
advantage.
Successfully acquiring a
digital disruptor is just
the starting point.
Leading companies
spread that digital savvy
across the broader
organization to help
scale new business
growth.
Forward-thinking
companies leverage
analytics and applied
intelligence to vastly
improve their end-to-end
capabilities for all
acquisitions—both
traditional and digital.
TREAT DIGITAL DEALS
DIFFERENTLY SPREAD THE JOY
GREENLIGHT DIGITAL
INTERNALLY

8. Applied effectively, digital technologies help
the C-Suite transform M&A from art to
science, to increase its capabilities as a driver
of innovation and business growth.
Learn more by reading our full report:
TECH-LED M&A:
FROM ART TO SCIENCE
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