A new era for media and entertainment companies

A new era for media and entertainment companies
Cloud computing changes the game

2Copyright © 2015 Accenture All rights reserved.
A new era for media and entertainment companies
Cloud computing changes the game
• Challenges facing media and entertainment industry
• Cloud solutions gain momentum
• Cloud enables broadcasters to change the game – four benefits
• Next steps into the cloud

Technology and changing consumer behavior are transforming the delivery of video content. A shift
to digital distribution is triggering three major disruptions for broadcasters:
Consumer demand for more choice in video consumption:
 Providing a range of options, including on-demand and interactive viewing,
requires more computing power and resources than traditional broadcasting.
 Meeting the requirements of multiple devices and channels requires
more flexible business models and systems to engage an
increasingly fragmented audience.
Challenges in today’s media and entertainment industry
Broadcasters need to change their technology culture and mindset

Challenges in today’s media and entertainment industry
Broadcasters need to change their technology culture and mindset
Time pressures in bringing new offerings to market:
 New over-the-top (OTT) providers are entering and disrupting the video distribution marketplace. To keep pace,
broadcasters need to accelerate their solution development and take them to the market faster.
Cost pressures on technology sourcing and operations:
 Rising prices for content rights, intensifying competition and over-dependence on legacy technologies are
driving broadcasters to align costs with usage and revenues.
Broadcasters need to give their technology operations a software
orientation, with a mindset focused on software engineering and
architecture as a way to develop new solutions and capabilities.

Cloud solutions gain momentum
Key trends
 Cloud spending is increasing--more than a third of media and entertainment industry respondents in
a survey1 plan to purchase cloud solutions.
 Most cloud initiatives by broadcasters involve private cloud solutions. However, ongoing
improvements in cloud security mean a shift towards hybrid models, involving both public and
private clouds.
 As cloud use increases, companies trend toward greater use of
transcoding in the cloud, repurposing content for different devices.
 A driver of cloud adoption in broadcasting: The latest generation of
industry software platforms such as Accenture Video Solutions (AVS)2
can leverage cloud seamlessly as part of the overall solution.

Cloud enables broadcasters to change the game
Potential benefits
Cloud solutions enable broadcasters to stay abreast of industry developments and compete with
OTT providers by helping them to realize four potential benefits
1
Faster speed to market closes the gap on the faster service delivery cycle of the
OTT entrants
 To take on the challenge from cloud-enabled competitors, broadcasters need to roll
out new services in weeks or months rather than years.
 Cloud-enabled offerings such as the Accenture Video Solution
(AVS) can help broadcasters achieve this faster service
delivery cycle.

Potential benefits
Provides scalability to handle spikes in workload, including live events,
and surges in the popularity of new services
 Today’s environment of unpredictable and volatile demand for video experiences
plays directly to the pay-per-use pricing of cloud solutions, together with the ability
to dial them up and down in line with need.
 Leveraging cloud computing video providers can seamlessly support an online
audience which surges from a few to millions within minutes.
 Cloud enables a shift to usage-based operating expenditure (opex), while also
reducing the risks of constrained capacity that can result when a service’s
popularity exceeds expectations.
 Cloud computing can have a transformational effect on the type and reach of
popular events such as sports events being covered – effectively ‘democratizing’
the market beyond top-level professional sport.
2

Potential benefits
The ability to collect, store and conduct analytics on vast amounts of data, generating
insights to drive personalization, service development, customer experience and
one-to-one relationships
 Data analytics and mining can be used to test out hypotheses and refine the customer experience
down to the individual level.
 Consumers’ concerns over privacy can be allayed by applying opt-in consent processes and
using data with the personally identifiable components stripped out.
3

Potential benefits
Driving ongoing service innovation through agile development, constant iterative
experimentation and a culture of “fail fast and fail cheap – then move on”
 Cloud computing helps broadcasters to pilot and experiment with different types of services
to test their potential to engage consumers and drive revenues, without putting significant
investment at risk.
 Through the one-to-one customer relationships facilitated by the cloud, broadcasters can
also involve their audiences in product development and innovation through ongoing
feedback and input.
4

Future of the cloud
Next steps
The use of cloud solutions will progress on several fronts in the coming years as they
become ever more prevalent in video delivery operating models.
1) Consumer cloud solutions will continue to advance.
 A report from Juniper Research forecasts that over 3.6 billion people worldwide – half the global
population – will be accessing cloud-based consumer services by 2018, up by 50 per cent from
2013.3
2) Cloud will be increasingly used to underpin video content delivery, including
catch-up services.
 Broadcasters can use cloud solutions to power offerings such as catch-up services,
with metadata relayed directly from the cloud when a consumer clicks on a
particular date or piece of content.

Future of the cloud
Next steps
3) Cloud will complete the positive business case for “digital end-to-end”
tapeless workflow from production to delivery.
 The fully digital workflow can be realized by leveraging the cloud’s cost and scalability benefits and advances such
as cloud-based transcoding —repurposing content for different devices.
 Accenture has helped Warner Bros. Entertainment build a completely digital supply chain termed “digital end-to-
end (DETE).”
4) Video distribution may cease to be an industry in its own right and become a function
across industries.
 With cloud solutions continuing to lower the barriers to entry, the stage is set for stronger brands, ranging from
retailers to consumer goods, to move into video distribution.
 Red Bull TV54 is an early manifestation of this trend.

Future of the cloud
Next steps
5) Access to video coverage of live events will become ever more
democratized, global and social.
 As opportunities for cost-effective streaming of events at different levels of
quality, latency and reach continue to grow, rights holders will increasingly
select and blend different types of cloud solution to achieve the appropriate
balance for their content and audience at low risk.
 Providers will increasingly mine social media streams in the cloud to integrate
with their live coverage, harvesting event information, statistics and social
messages that they can then pair and match with the video feed.

Cloud computing for media and entertainment
A critical enabler for transformation
 Cloud computing is now ushering new entrants to the industry, and is helping broadcasters to
keep pace with the disruptive and game-changing advances taking place all around them.
 Without the cloud, it would be extremely difficult to achieve the blend of low costs, high
scalability, constant experimentation and speed-to-market required to compete in the digitally
disrupted world.
Put simply, video content is the future of media and entertainment – and the cloud is the future of
video. It’s time to embrace it.

References
14
1) Devoncroft, “Largest Ever Study of Broadcast Market Reveals Most Important
Industry http://blog.devoncroft.com/2013/06/18/largest-ever-study-of-
broadcast-market-reveals-most-important-industry-trends-for-2013/
2) Accenture website, “Accenture Video Solution: Video Services Over
AnyNetwork, Anywhere, Anytime”, 2013. Accessed on 03 June 2014 at
http://www.accenture.co.uk/Microsites/software/accenture-video-
solution/Documents/pdfs/Accenture-Video-Solution-Overview.pdf
3) FierceCIO.com, “Half of world’s population headed for the cloud”,19 May
2014. Accessed 21 May 2014 at http://www.fiercecio.com/story/half-worlds-
population-headed-cloud/2014-05-19
4) RedBull.TV website, accessed 03 June 2014 at
http://www.redbull.tv/Redbulltv
Copyright © 2015 Accenture All rights reserved. 14

Accenture at a glance
16
• More than 293,000 people serving clients in more than 120 countries
(Aug. 31, 2013)
• We deliver services and solutions through 17 focused industry groups in
five operating groups.
• A network of more than 50 delivery centers around the world with over
122,000 resources
• NYSE (ACN), Revenue US $28.6 billion for fiscal year ended Aug 31,
2013
• Accenture was added to the S&P 100 in March 2012
• Ranked No. 1 in the International Association of Outsourcing
Professionals' (IAOP) list of the world's top outsourcing service providers
for the fifth year in a row.
• $800+ million in training annually
• $500+ million on R&D
• 99 of our top 100 clients have been clients for 5 years;
92 have been clients for at least 10 years
• Clients include 92 of the Fortune Global 100 and
three-quarters of the Fortune Global 500
Summary Investments
Enduring relationships

Thought Leadership
Journey to the cloud
17
How Cloud
Computing Changes
the Game in Media
and Entertainment
The Future of
Broadcasting, Issue
IV: A New Era of
Optimism
Pulse of Media:
Mastering Disruption
in the Digital World
The Four Keys to
Digital Trust: Don’t Be
Left Behind
All the Right
Connections: A New
World of Opportunity
for Broadcasters with
Digital TV, Connected
Screens and High-
Speed Broadband

Services and thought Leadership
Accenture cloud
18
Using an IT resource no longer depends on having the capital to
own that resource, thanks to cloud computing.
As competitive dynamics shift, Accenture can help your
organization to map its path to the cloud.
www.accenture.com/cloud

Copyright © 2015 Accenture All rights reserved. 19
From Digitally Disrupted to Digital Disrupter
Accenture Technology Vision 2014
Digital-
Physical
Blur
Architecting
Resilience
From Workforce
to Crowdsource
Data Supply
Chain
Harnessing
Hyperscale
Business of
Applications
• Video
• Exec Summary
• Trends Summaries
• Full report
Cloud computing can
enable this digital
transformation
www.accenture.com/technologyvision

A new era for media and entertainment companies

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