In the face of market, technological and regulatory changes and evolving consumer trends, Accenture has identified strategic plays to transform around a digital operating model founded in people-oriented design.
A common challenge to build recognition is it takes time to build. With NEC we have found that investing in a robust marketing and media program has significantly strengthened our brand and presence in the marketplace.
This year we created a dedicated New Energy Consumer site on Accenture.com that offers an interactive, digital experience, featuring videos, reports and leadership perspectives that expand on NEC key messages.
We also increased our social media campaigns to showcase our latest NEC insights. We are active on LinkedIn and twitter
And as you can see the 2015 results are impressive.
It is also easy for our teams to quickly share this content with clients to advance client engagement and sales opportunities. Content is regularly refreshed allowing teams to proactively share new content with their clients on a continuous basis.
Industry Analysts, like the IDC have specifically commented that NEC contributes to AECS being a leading player in the utilities sector, with solid thought leadership and a clear vision of global trends and regional priorities, innovation, and delivery capabilities
.
NEC 2014
A common challenge to build recognition is it takes time to build. With NEC we have found that investing in a robust marketing and media program has significantly strengthened our brand and presence in the marketplace.
This year we created a dedicated New Energy Consumer site on Accenture.com that offers an interactive, digital experience, featuring videos, reports and leadership perspectives that expand on NEC key messages.
We also increased our social media campaigns to showcase our latest NEC insights. We are active on LinkedIn and twitter
And as you can see the 2015 results are impressive.
It is also easy for our teams to quickly share this content with clients to advance client engagement and sales opportunities. Content is regularly refreshed allowing teams to proactively share new content with their clients on a continuous basis.
Industry Analysts, like the IDC have specifically commented that NEC contributes to AECS being a leading player in the utilities sector, with solid thought leadership and a clear vision of global trends and regional priorities, innovation, and delivery capabilities
.