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The Rise of Forerunners | Accenture

Accenture surveyed 1,500 senior executives to see how companies intend to prepare themselves for the future. Read more.

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The Rise of Forerunners | Accenture

  1. 1. The Rise of Forerunners | 02 Copyright ©2021 Accenture. All RightsReserved.
  2. 2. Accenture surveyed 1,500 senior executives in 10 industries across 12 countries to see how (or if) companies intend to adapt to societal shifts in the medium term. Almost two-thirds of senior executives expect these lifestyle shifts to become the new norm in the next five years. Yet 60% admit their companies are not yet preparing to meet the evolving societal needs. Our study identified a small group— 162 companies—that is well ahead of the curve in recognizing the imperative to embrace change. Wecall these companies Forerunners. The Rise of Forerunners | 03 There is awide gap between recognition of the opportunity and readiness to tap into it. Copyright ©2021 Accenture. All RightsReserved.
  3. 3. Investors and consumers are calling for the business world to lead the wayin efforts around social inclusivity and environmental sustainability. The Rise of Forerunners | 04 Copyright ©2021 Accenture. All RightsReserved.
  4. 4. The Rise of Forerunners | 05 Copyright ©2021 Accenture. All RightsReserved.
  5. 5. Which attributes will define society in 2030? A vast majority of the senior executives we surveyed said they expect the society of the future to be defined by four attributes. Prominent attributesofa future society (by 2030) Percentage of respondents who selected “to a very large extent” or “to a large extent” on a five-point scale Total sample; n=1,500 Source: Accenture Growth Markets C-level Survey, September - October 2020 Greater focus on human ingenuity 73% Greater focus on improving our environment 68% Greater focus on leveraging technology to make society smarter 66% Increased focus on collective well-being 59% The Rise of Forerunners | 06 Copyright ©2021 Accenture. All RightsReserved.
  6. 6. The Rise of Forerunners | 07 Companies see a different future emerging, but they aren’t adapting their strategies rapidly enough tocapture new market opportunities. Copyright ©2021 Accenture. All RightsReserved.
  7. 7. The Rise of Forerunners | 08 High awareness of societal shifts is not translating into a sense of urgency We sought senior executives’ perspectives about the individual lifestyle trends they foresee becoming prevalent by 2030. We found that, in fact, they expect these changes to arrive much faster. However, this is not accelerating the cadence of organizational change for many companies. According to our research: of senior executives expect emerging new lifestyles to arrive within five years of survey respondents say their companies arenot proactively reshaping their pre-crisis strategies 64% 60% Copyright ©2021 Accenture. All RightsReserved.
  8. 8. The Rise of Forerunners | 09 Forerunners aredriving strategic change For companies to thrive in the next decade, they must not only recognize the changes that are coming, but also reshape their growth strategies in bolder ways. And a few companies are doing just that. In our study, we found a small groupin our sample (11%)— whom we call Forerunners. These companies are expecting a significant business impact from most of the lifestyles which will arrive much faster, in the next four to six years These companies are also planning to continue embracing bolder strategic moves in the next five years 11% Forerunners (162 companies) Copyright ©2021 Accenture. All RightsReserved.
  9. 9. The Rise of Forerunners | 10 We identified four business priority areas where companies must intensify change—today and in the next five years—to meet the needs of a rapidly shifting society. Forerunners stand out in the business priorities they choose to focus on, over time. With their forward-thinking and strategic business positioning, these companies are taking concrete steps to meet the challenges and opportunities that are arriving at a furious pace. Forerunners maintain their strong lead in priority areas Prepare the workforce for a moreautomated, AI-powered future. Put sustainability at the center of the business. Master innovations that focus on human care. Deploy technology in a more responsible manner. Copyright ©2021 Accenture. All RightsReserved.
  10. 10. The Rise of Forerunners | 11 Forerunners represent a small fraction—just 11%—of companies surveyed. This means 9 out of 10 companies urgently need to step up, or risk being left behind. Copyright ©2021 Accenture. All RightsReserved.
  11. 11. The Rise of Forerunners | 12 Copyright ©2021 Accenture. All RightsReserved.
  12. 12. The Rise of Forerunners | 13 01 Target versatile talent 02 Create sustainable solutions 03 Invest in human care 04 Use technology responsibly Copyright ©2021 Accenture. All RightsReserved.
  13. 13. The Rise of Forerunners | 14 of jobs to be fully automated of jobs (on average) to be AI-augmented 15% 29% As automation and Artificial Intelligence (AI) become commonplace, companies must attract and hire new leaders who can chart a different course. Forerunners go beyond improving their digital fluency of the current workforce by attracting versatile, tech-savvy talent in all spheres of work/life, as well as niche skills needed for new roles in businesses of the future—such as digital anthropologists and AI ethicists. According to our research, over the next five years, senior executives expect: 01 Target versatile talent Copyright ©2021 Accenture. All RightsReserved.
  14. 14. The Rise of Forerunners | 15 Getting the workforce up tospeed Health, technology and financial services are among the top industries accelerating efforts in the next five years to prepare their workforce for an automated and AI-driven future. Key: Today In the next five years % Shift Preparing the workforcefora more automated, AI-poweredfuture, todayand in the nextfive years Health (Private Sector) Technology Financial Services Life Sciences Transportation & Travel Manufacturing Infrastructure Energy Education (Private Sector) Consumer & Retail 20% 10% 30% 40% 50% 60% 70% 80% 90% 100% 24% 24% 28% 26% 17% 23% 27% 29% 34% 39% Other companies; n=1,338 Source: Accenture Growth Markets C-level Survey, September–October 2020 Percentage of Other companies who selected “to a very large extent” or “to a large extent” on a five-point scale Copyright ©2021 Accenture. All RightsReserved.
  15. 15. The Rise of Forerunners | 16 While many companies have taken steps to reduce their carbon footprint, Forerunners have stepped up efforts to infuse sustainability in every aspect of their business—from the way they operate, to how they produce and go to market, to how they design and build smart infrastructure and habitats. According to our research across 12 countries and 10 industries: of surveyed companies consider becoming more sustainabletheir main area of focus for the next five years 35% Create sustainable solutions 02 Copyright ©2021 Accenture. All RightsReserved.
  16. 16. The Rise of Forerunners | 17 Manufacturing Transportation & Travel Energy Consumer & Retail Life Sciences Infrastructure Financial Services Technology Education (Private Sector) Health (Private Sector) 20% 10% 30% 40% 50% 60% 70% 80% 90% 100% 26% 16% 18% 23% 22% 27% 27% 43% 26% 29% Planning for green Manufacturing, transportation & travel and energy industries are prioritizing efforts in the next five years to infuse sustainability into their business. Putting sustainability atthe center of their business, today andin the nextfive years Percentage of Other companies who selected “to a very large extent” or “to a large extent” on a five-point scale Key: Today In the next five years % Shift Other companies; n=1,338 Source: Accenture Growth Markets C-level Survey, September–October 2020 Copyright ©2021 Accenture. All RightsReserved.
  17. 17. The Rise of Forerunners | 18 The pandemic has made it imperative for companies outside of healthcare to realign their innovation capabilities to be more centered on individual as well as collective health and wellbeing. Forerunners are transforming their business portfolios to meet the complex needs of a health-minded society and explore new opportunities in highly personalized “fringe markets.” According to our study, Forerunners are focusing on preventing illness and responding to new market demands: plan to investin early diseasedetectionand personal wellbeing services plan to launch new business models to seize future opportunities related to individual wellbeing 83% 49% Invest in human care 03 Copyright ©2021 Accenture. All RightsReserved.
  18. 18. The Rise of Forerunners | 19 100% Energy Education (Private Sector) 20% 10% 30% 40% 50% 60% 70% 80% 90% 19% Consumer & Retail 22% Transportation & Travel 25% Infrastructure 26% Manufacturing 28% 21% Life Sciences 24% Financial Services 34% Health (Private Sector) 16% Technology 27% Key: Today In the next five years % Shift Other companies; n=1,338 Getting into health Life Sciences, Financial Services and Health industries are leading others in their efforts to innovate with consumer well-being in mind. Mastering innovations that focus on human caretoday and in the next five years Percentage of Other companies who selected “to a very large extent” or “to a large extent” on a five-point scale Source: Accenture Growth Markets C-level Survey, September–October 2020 Copyright ©2021 Accenture. All RightsReserved.
  19. 19. The Rise of Forerunners | 20 Society’s expectations around data privacy and protection are rising fast. Companies must meet and surpass those expectations as they continue to leverage big data, sensors, advanced analytics, and AI throughout customer interactions and in their back-office operations. According to our study, Forerunners recognize that more technology will necessitate enhanced capabilities: are focusing on digital assets protection— customer and employee data are building tech-augmented, smarteroperations 66% 61% Use technology responsibly 04 Copyright ©2021 Accenture. All RightsReserved.
  20. 20. The Rise of Forerunners | 21 Education (Private Sector) Financial Services Consumer & Retail Technology Infrastructure Life Sciences Transportation & Travel Health (Private Sector) Manufacturing Energy 20% 10% 30% 40% 50% 60% 70% 80% 90% 100% 17% 15% 18% 18% 17% 8% 12% 20% 22% 23% Key: Today In the next five years % Shift Other companies; n=1,338 Deploying technology in a more responsiblemanner today andin the nextfive years Percentage of Other companies who selected “to a very large extent” or “to a large extent” on a five-point scale Making technology ethics apriority In the next five years, the Education and Financial Services industries are stepping up to create safer and smarter products and services. Source: Accenture Growth Markets C-level Survey, September–October 2020 Copyright ©2021 Accenture. All RightsReserved.
  21. 21. The Rise of Forerunners | 22 While most senior executives recognize that the future will not be an extension of the past, they have more work to do in accelerating the necessary changes within their organizations. Copyright ©2021 Accenture. All RightsReserved.
  22. 22. Becoming future-ready Acommitment to create abetter society for all Many senior executives are trying to emerge from the pandemic unscathed while, at the same time, having to prepare for the impact emanating from emerging lifestyles. Forerunners in our study have shown that the bold steps they are taking in the areas of new talent, sustainability solutions, human-centric innovation and responsible technology are necessary to lay the foundation for a better future in the long term. Not only for their own business success, but also for the benefit of their employees, customers, partners, and communities. The Rise of Forerunners | 23 Future market opportunities cannot be captured with pre-crisis strategies. Copyright ©2021 Accenture. All RightsReserved.
  23. 23. The Rise of Forerunners | 24 About the research In order to better understand where business leaders expect society to be in 2030 and how companies can embrace change to thrive, we conducted our research in two phases: 1. Exploratory interviews: In-depth interviews with six representatives from multilateral organizations, an academic institution and a research institute. 2. C-level executive survey: An extensive phone-based survey with 1,500 senior business leaders in Strategy, Innovation, Technology, Marketing, Finance, Supply Chain and Operations. Copyright ©2021 Accenture. All RightsReserved.
  24. 24. The Rise of Forerunners | 25 Our study is focused on how radical uncertainty is reshaping society and business priorities across 12 countries and 10 industries for companies at or larger than USD $250 million in annual revenues. 12% Brazil 12% China 12% India 12% Japan 9% Australia 7% Indonesia 7% Kingdom of Saudi Arabia 7% Malaysia 7% Singapore 7% Thailand 7% United Arab Emirates 3% New Zealand Country currently based in Consumer & Retail 11% Industry focus Energy 11% Financial Services 11% Infrastructure 11% Life Sciences 11% 11% Manufacturing 11% Technology 11% Transportation & Travel 7% Health Education 7% $250 to $499 million 10% Annual revenues (USD) $500 to $999 million 30% $1 to $10 billion 40% $10.1 to $30 billion 10% $30.1 to $50 billion 5% Greater than $50 billion 5% Copyright ©2021 Accenture. All RightsReserved.
  25. 25. Thankyou

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