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Thriving on Disruption

How to become fearless in the face of devastating innovation.

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Thriving on Disruption

  1. 1. Thriving on disruption How to become fearless in the face of devastating innovation
  2. 2. Managing the threat of disruptive innovation Established companies are vulnerable 2 of companies in the Fortune 500 have gone bankrupt, been acquired, or ceased to exist since 2000.** of CSOs said new technologies will rapidly change their company’s industry.* *Chief Strategy Officer Industry Disruption Survey, Accenture Institute for High Performance, 2016 **Source: Constellation Research, Innosight of Standard & Poor’s 500 companies from 2012 will disappear by 2027.** Nearly all CSOs agree new technologies have changed and will change their industry. Copyright © 2016 Accenture All rights reserved. 95% 75% 52%
  3. 3. 3Source: Chief Strategy Officer Industry Disruption Survey, Accenture Institute for High Performance, 2016 20% of companies are fearless in the face of disruption; they: Collaborate to grow Invest in platforms Operate with openness Copyright © 2016 Accenture All rights reserved. Thriving on disruption “Disrupt or be disrupted” is rarely realistic Highly prepared for disruption Prepared for disruption to some extent Not sufficiently prepared for disruption 20% 39% 41%
  4. 4. 4 Collaborate to grow Partner more frequently—and with unusual pairings Companies that are disruption-ready: • Partner around various business inputs • Deepen their collaborations • Team beyond their primary industry Copyright © 2016 Accenture All rights reserved. Disruption-ready The rest Distributors Customers Companies beyond our traditional industry boundaries Suppliers Logistics providers Advertising agencies Companies recognized as investors or innovators Companies we consider direct competitors Design service providers Retailers 0% 25% 50% 75% 100%
  5. 5. 5 Invest in platforms Connect customers and business partners, at scale and on demand Platforms defined: Infrastructure that facilitates external direct interactions/exchanges between a company’s clients/consumers, and/or desired business partners. Copyright © 2016 Accenture All rights reserved. Companies that are disruption-ready: • Rethink business models to connect with other offerings • Build off previous platform investments • Plan to invest in platforms in • the future Companies less prepared for disruption Platform investments: Companies highly prepared for disruption 88% 42% Invested in the past, will invest in the future
  6. 6. 6 Operate with openness Take concrete operational steps to be collaborative Companies that thrive on disruption: • Rethink existing business processes • Incentivize external collaboration • Make organizational changes to accelerate decision making Copyright © 2016 Accenture All rights reserved. Making organizational changes to accelerate decision-making Providing incentives to our executives to think about the company’s success beyond immediate sales and earnings cycles Changing internal processes to ensure that we can quickly shift resources to address critical needs Implementing new operating procedures in collaboration with our partners Providing incentives for employees to engage in alliances with other cost Allowing more flexible choices when it comes to partner collaborations Rapidly revising and adapting our internal processes Highest value achievers Other significant platform investors Not significant platform investors 0% 25% 50% 75% 100%
  7. 7. 7 Time is of the essence Three imperatives to thrive on disruption Partnerships and platforms are limited—and some companies are already playing by the new rules: Copyright © 2016 Accenture All rights reserved. Do not face disruption alone Deepen and broaden alliances beyond your core industry. Make yourself indispensable Become part of the integrated solutions that customers demand. Embrace operational flexibility Be more collaborative and open—with processes and mind-sets.
  8. 8. About the research Accenture Institute for High Performance • 561 Chief Strategy Officers • Conducted between November 2015 and February 2016 • Company revenues greater than US$1 billion • 10 industries and 11 countries Copyright © 2016 Accenture All rights reserved. 8 Retail Telecom Utilities Automotive Banking Chemicals Consumer Goods & ServicesInsurance Oil & Gas Pharmaceuticals 10% 10% 12% 10%7% 11% 11% 10% 7% 12% 7% 15% 9% 9% 11%7% 7% 8% 11% 10% 6% Industry Country (HQ) Spain United Kingdom United States Brazil Canada China France GermanyIndia Italy Japan
  9. 9. Copyright © 2016 Accenture All rights reserved. Contact us Thriving on disruption How to become fearless in the face of devastating innovation Joshua Bellin Research Fellow Accenture Institute for High Performance joshua.b.bellin@accenture.com 9 Ivy Lee Research Associate Accenture Institute for High Performance ivy.lee@accenture.com Paul F. Nunes Global Managing Director Accenture Institute for High Performance paul.f.nunes@accenture.com
  10. 10. = Copyright © 2016 Accenture All rights reserved. About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. About Accenture Institute for High Performance The Accenture Institute for High Performance develops and communicates breakthrough ideas and practical insights on management issues, economic trends and the impact of new and improving technologies. Its worldwide team of researchers collaborates with Accenture’s strategy, digital, technology and operations leadership to demonstrate, through original, rigorous research and analysis, how organizations become and remain high performers. For more information, follow @AccentureINST or visit www.accenture.com/institute. 10

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