Digital platforms are transforming companies—big and small, new and old. With approximately 75 percent of executives either working on or experimenting with industry platforms, the time is right to discover what platforms can do. Whether an organization builds and hosts a platform, joins an existing one, or does a little of both, executives are finding ways to use digital platforms as a catalyst for value creation and growth. Visit http://www.accenture.com/digitalplatforms to learn how organizations unlock new sources of value from the digital ecosystem.

1. Value unchained:
Linking into the network
effect of digital platforms
By Miguel Custodio

2. Digital Platforms defined
Serve as an intersection point, bringing
products and services together into a richer,
more personalized experience
Digital Platforms are:
Value chains evolving into powerful ecosystems
Copyright © 2015 Accenture All rights reserved.
1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. techtrends.accenture.com
Forging countless connections amongst consumers,
suppliers, retailers, manufacturers, & product developers
Re-thinking business models to reap full benefits
81% of executives believe that platforms will
reshape industries into interconnected ecosystems¹

3. 3
Digital Platforms in action
Copyright © 2015 Accenture All rights reserved.
Executives have a choice: either connect to an existing platform
or create one of their own. The correct choice may be both.
Acquisition enabled
launch of digital
platform
Released payments
device linked with
current application
development
platform
Launched new
approach to provide
business-to-
business platform
services

4. 4
Preparing for platform operations
Exploration starts with examination of some fundamental business imperatives
Copyright © 2015 Accenture All rights reserved.
1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. techtrends.accenture.com
Executive thinking is rapidly shifting toward businesses as platforms.
Another 35% of executives
are experimenting with
industry platforms.¹
35%
39%
Of executives Accenture
surveyed, 39% were using
industry platforms to
collaborate and integrate
data and applications with
digital business partners.

5. 5
Shifting from a chain of events to a network of value
Think about creating new eco-systems
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Establish operating models
that can best deliver value
to highly sophisticated,
digitally savvy customers.
Reap the full benefits of
digital ecosystem demands
by focusing attention from
all business areas
Involve stakeholders from
every key business unit in
discussions that define the
strategy, architecture and
operating model.

6. 6
Leveraging platforms to elevate performance
Shift from one-to-one transactions to composite experiences
Copyright © 2015 Accenture All rights reserved.
1 Constellation’s 2014 Outlook on Dominating Digital Business Disruption,” Constellation Research, February 10, 2014.
https://www.constellationr.com/research/constellations-2014-outlook-dominating-digital-business-disruption
Platforms open up
new way of bringing
any number of
businesses together
to meet consumer
demands
Building a digital
platform that
combines hosting
and participating
offers agility,
control and pacing
A new platform for
high performance.
In 2013, platform-
oriented companies
composed 14 of
the top 30 global
brands (by market
capitalization). 1

7. Find out more:
7Copyright © 2015 Accenture All rights reserved.
Learn more at www.accenture.com/digitalplatforms
Contact us to discuss how to drive technology innovation
technology.strategy@accenture.com

8. 8Copyright © 2015 Accenture All rights reserved.
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