Video is changing the way people consume content as 62% of consumers are willing to pay more for better home internet connections to watch video anytime. This places pressure on companies in the digital video industry to rapidly launch new products and services at an unpredictable scale while keeping costs low and meeting high customer expectations. Emerging technologies like cloud services, multiple content sources, and unmanaged IP networks are making the video ecosystem more complex and requiring excellent quality of service, coordination with partners, and continuous integration of business and IT services.