2. A WAVE OF
DISRUPTIVE
INNOVATION IS NOW
ENGULFING THE
VIDEO INDUSTRY.
TRENDS THAT UNTIL
RECENTLY HAVE
HELD SWAY ARE
BECOMING
UNSUSTAINABLE.
AS THE INDUSTRY
TRANSFORMS ITSELF,
THE
STAKES ARE HIGH.
THE VALUE OF THE
GLOBAL VIDEO MARKET IS
>$500 billion
3. THIS GROWTH HAS BEEN PROPELLED BY
ADVANCES IN TECHNOLOGY… AND
CHANGES IN CONSUMER DEMANDS
The advent of highly optimised
software-driven solutions have
made OTT propositions more
portable, scalable, and
accessible
Technologies driving QoE is
enabling businesses to
provide value added services
around quality and reliability
Cloud technology and big
data provide an affordable
way to launch and optimise
product
Consumers expect constant
connectivity and immediate
video provisioning across all their
gadgets
Portability of devices
is changing content consumption
trends and driving requirements
for one-to-one digital
relationships
Proliferating OTT services with
unique content propositions
challenge the value of existing
carriage agreement deals as they
gain popularity