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Video Transforming

A wave of disruption is now engulfing the video industry.

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Video Transforming

  1. 1. VIDEO TRANSFORMING
  2. 2. A WAVE OF DISRUPTIVE INNOVATION IS NOW ENGULFING THE VIDEO INDUSTRY. TRENDS THAT UNTIL RECENTLY HAVE HELD SWAY ARE BECOMING UNSUSTAINABLE. AS THE INDUSTRY TRANSFORMS ITSELF, THE STAKES ARE HIGH. THE VALUE OF THE GLOBAL VIDEO MARKET IS >$500 billion
  3. 3. THIS GROWTH HAS BEEN PROPELLED BY ADVANCES IN TECHNOLOGY… AND CHANGES IN CONSUMER DEMANDS The advent of highly optimised software-driven solutions have made OTT propositions more portable, scalable, and accessible Technologies driving QoE is enabling businesses to provide value added services around quality and reliability Cloud technology and big data provide an affordable way to launch and optimise product Consumers expect constant connectivity and immediate video provisioning across all their gadgets Portability of devices is changing content consumption trends and driving requirements for one-to-one digital relationships Proliferating OTT services with unique content propositions challenge the value of existing carriage agreement deals as they gain popularity
  4. 4. Copyright © 2017 Accenture. All rights reserved. Accenture logo is trademark of Accenture. ABOUT PULSE OF MEDIA The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2016 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors. To explore more, please visit www.accenture.com/pulseofmedia. This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative.

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