Winning in a Connected World: What's Next

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Learn about two CPG trends that are impacting the consumer goods industry as presented by Accenture at the CGT Sales and Marketing Summit on June 10. Learn more at http://www.accenture.com/cpg.

Technologie

Winning in a Connected
World: What’s Next?
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
#whatsnext

Accenture + Fjord design and deliver delight
No other partner can credibly bring together all three parts
required to truly transform
Customer
system:
• Elegant
• Relevant
• Simple
Business
system:
• Effective
• Efficient
• Delivers
ROI
Technical
system:
• Robust
• Scalable
• Deployed
fast
#whatsnext

TRENDS 2014
EVERY PRODUCT IS
A SERVICE WAITING
TO HAPPEN
WHAT PRESCRIPTION
DOES THE HEALTHCARE
INDUSTRY NEED?
UNDERWRITING
DIGITAL
TO SERVE OR
NOT TO SERVE
YOU ARE THE
INTERFACE
IN CONVERSATION
WITH OBJECTS
TELCO 3.0
LIVING
ARROWS
THE DISTRIBUTED
HOME
INVISIBLE
MONEY
#whatsnext

EVERY PRODUCT
IS A SERVICE
WAITING TO HAPPEN #whatsnext

Copyright © 2014 Accenture All rights reserved. 6
Some companies don’t even make a single product.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 7
Coffee anyone?
Nespresso has turned a commodity into a branded service.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 8
Nescafe wakes you up to packaging beyond branding.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 9
Birchbox has wrapped up sampling as a service.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 10
Reframing more than your wrist:
Nivea is in the business of protecting children in the sun.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 11
GlowCap remembers so you don’t have to.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 14
Mondelez is launching Smart Shelves to identify
shopper demographics at point of purchase.
#whatsnext

Copyright © 2014 Accenture All rights reserved. 15
Beacons will illuminate connection
points with your consumers.
#whatsnext

16
CPGs can leverage existing smart objects to their
advantage in some surprising new ways.
#whatsnext

17
So, what’s next?
NEXT BIG THING
Promotion
Digital skills
Trade
Sales
#whatsnext

THANK YOU
Sloan Broderick Accenture Digital
Hyo Yeon Fjord
@accenturesocial
@fjord
LinkedIn: http://bit.ly/AccentureConsumerGoods
#whatsnext

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Winning in a Connected World: What's Next

1. Winning in a Connected World: What’s Next? Sloan Broderick Accenture Digital Hyo Yeon Fjord #whatsnext

2. Accenture + Fjord design and deliver delight No other partner can credibly bring together all three parts required to truly transform Customer system: • Elegant • Relevant • Simple Business system: • Effective • Efficient • Delivers ROI Technical system: • Robust • Scalable • Deployed fast #whatsnext

3. TRENDS 2014 EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN WHAT PRESCRIPTION DOES THE HEALTHCARE INDUSTRY NEED? UNDERWRITING DIGITAL TO SERVE OR NOT TO SERVE YOU ARE THE INTERFACE IN CONVERSATION WITH OBJECTS TELCO 3.0 LIVING ARROWS THE DISTRIBUTED HOME INVISIBLE MONEY #whatsnext

4. EVERY PRODUCT IS A SERVICE WAITING TO HAPPEN #whatsnext

5. #whatsnext

12. IN CONVERSATION WITH OBJECTS #whatsnext

13. #whatsnext

16. 16 CPGs can leverage existing smart objects to their advantage in some surprising new ways. #whatsnext

17. 17 So, what’s next? NEXT BIG THING Promotion Digital skills Trade Sales #whatsnext

18. THANK YOU Sloan Broderick Accenture Digital Hyo Yeon Fjord @accenturesocial @fjord LinkedIn: http://bit.ly/AccentureConsumerGoods #whatsnext