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More than a score - Using Ratings and Reviews in Real Estate Slide 1

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More than a score - Using Ratings and Reviews in Real Estate

Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?

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More than a score - Using Ratings and Reviews in Real Estate

  1. 1. More than a Score Jeff Turner President, RealSatisfied Amy Chorew Better Homes and Gardens Real Estate®
  2. 2. Strategic and Tactical 2
  3. 3. Only about 10% of all buyer and seller leads are generated online, through portals. 3
  4. 4. “Those portal leads, minus the first time homebuyers, were all, at some point, some broker or agent’s client. A client that got away. You want to kill the portals? Get better at post-close marketing. If you’re good at that, you’ll stop feeding the lead machine.” Quote from 1000Watt Consulting 4
  5. 5. If you close your eyes, ratings and reviews are not going away
  6. 6. 6 ▸ Consumers are talking everywhere
  7. 7. 7 ▸Consumers are talking everywhere
  8. 8. If you don’t create a strategy one will be created for you 8
  9. 9. • What sites are consumers using in your marketplace? • Real Estate Specific? • Non Real Estate • Do some competitive analysis • Who is strong in your market? Do your research
  10. 10. ▸How did you find out about me?
  11. 11. Siri, Find me a good real estate agent Thanks, Max Pigman
  12. 12. Industry Specific Zillow Realtor.com RealSatisfied
  13. 13. Create Profiles Create robust profiles on these venues - Be appropriate to each site - Consumer must be able to find: - Ways to contact you - What is your expertise in the real estate business 13
  14. 14. Zillow Reviews
  15. 15. Realtor.com Realtor.com
  16. 16. Realtor.com
  17. 17. Real Satisfied
  18. 18. Not Industry Specific ▸Yelp ▸Linked-in ▸Google Profile ▸Facebook
  19. 19. When it comes to online reviews of your business, there are few places that matter more than Yelp. About 130 million people use the site or app monthly and that number isn’t going down. The most important thing about Yelp, however, is how it affects your image on Google.
  20. 20. ur
  21. 21. ▸Download the App ▸Become a Local Yelp Person ▸Don’t always give 5 stars ▸Never send the link to a client to give you a review ▸Claim your Business on Yelp.
  22. 22. Yelp Account
  23. 23. Yelp App
  24. 24. Google Plus ▸Google
  25. 25. Linked-In
  26. 26. Facebook
  27. 27. Must haves: LinkedIn Google Places Yelp Realtor.com Zillow 28
  28. 28. ▸Participation online is one of the best ways to manage your reputation
  29. 29. Monitor your Connections Use Google Alerts to Monitor Activity
  30. 30. 31 Google.com/Alerts
  31. 31. Google.com/Alerts 32 Quotes: “Bob Smith” Plus: “Don Johnson” + “real estate” Minus: “Don Johnson” - “miami”
  32. 32. So If Something Goes Wrong 33
  33. 33. 34 ▸Consumers are talking everywhere
  34. 34. Engage or Ignore? 35
  35. 35. Choose your battleground 36
  36. 36. Rally the Troops 37
  37. 37. Don’t respond in anger 38
  38. 38. Don’t make it personal 39
  39. 39. Take it off line These make phone calls too 40
  40. 40. Listen, Learn Decide Where Ask for Reviews Share Be Authentic
  41. 41. What is your takeaway?
  42. 42. Thank you! 43
  • SherryMc123

    Nov. 19, 2015
  • davewoodson

    Nov. 18, 2015
  • jano444

    Nov. 18, 2015
  • markgavin

    Nov. 18, 2015
  • mrathbun

    Nov. 18, 2015

Ratings and Reviews are here to stay. How do you leverage the power of being found online while still keeping in mind the personal relationship and experience with the consumer?

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