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@adambloom
@adambloom
1. Self-Expressed: DIY/Craft/Artisans
  6 Areas of Future
   3. Big Data,                                 4. Convergence
 Big Feedback                                   of Art &
                                                Science




5. Humanization                                6. Brain Science
      of Things                                & Decisioning

                   2. HCI Methods Increasing
 @adambloom
Self-Expressed: DIY/Craft/Artisans
 1. Self-Centric:
 DIY/Craft/Artisans




@adambloom
On our stockings




@adambloom
2. HCI Methods Increasing




             HCI Methods Increasing
@adambloom
Within music, play, & home




@adambloom
3. Big Data, Big Feedback
     Big Data,
Big Feedback




@adambloom
Ugly Personality Destroys




@adambloom
4. Convergence of Art &
 Science                 Convergence
                         of Art &
                            Science




@adambloom
Thankful for Dinoflagellites




@adambloom
5. Humanization of Things




Humanization
   of Things



@adambloom
Behavior of People




@adambloom
6. Brain Science & Decisioning




                        Brain Science
                        & Decisioning



@adambloom
Mistakes




@adambloom
1. Someone has a problem, need, or desire
 2. You get to make a decision:
     – With gratitude, you are thankful. You pay enough attention
       to learn about the opportunity & value solving the problem
     – Without gratitude, you pass it by—you don’t appreciate it
 3. Design it to “be talk-about-able,” lovable, and valued
    through reciprocation
 4. Share it to receive information, $, time, or good will
    (a.k.a. customer loyalty) in return
 5. If you fail, repeat it. If you don’t fail, repeat it.


@adambloom
Have you ever thought…
 “Dang,
 Who designed this?
 They were clearly
 thinking of my needs
 when they did it.
 This is awesome.”
 …have you???

@adambloom
@adambloom
Design
 +Gratitude
 =Innovation

 Investors care
 about it.
 CEOs too.
 Trillions are at
 stake.
@adambloom
IF time permits and/or if it is
 needed….

 Appendix About Me



@adambloom
1st Take Off Your Shoes and
 Make a Face




@adambloom
“Life is a journey,
                     NOT
              a destination.”



                 — Dave Ryan,
               Entrepre-frien-tor
@adambloom
Adam,
             Who the heck are
             you?




             My Journey So Far…
@adambloom
             I. GT ID Grad
II. GT ID
 Senior Thesis
 HCI




             1996: 2 Tablets + Integrated Cell + Wireless Keyboard
                     + Tabbed Browsing + Social Media Classroom
@adambloom
III. WebMD
 • 35+ Person
   Team in 3
   Months: V1, V2
 • UI Designed for
   Browser,
   WebTV, NC
 • Raised over
   $200M
 • Saw Ellison Deal
 • 25 YO
 • Visited Hospital
   for Stress

 • Delta, Chase,
    Multimedia, IA
@adambloom
IV. Kinzan
 Cloud
 Platform
 Circa 1999
 • Product
   Marketing*
 • 1st $1M+ deal
 • Powered 15K
   Rep Websites
 • Customers like
   Autotrader.com,
   Maytag, Knight
   Ridder
@adambloom
V. Siebel
 • Consulted
   customers
   on tech, ROI
   decisions
 • Launched
   email
   marketing,
   online
   community,
   & ran
   marketing
   operations
 • Led Oracle
   CRM
@adambloom
There’s More???

 • Ad Ops and Campaign Management at a YouTube
   competitor (inventor of podcasting) in San Fran—
   clients like Kmart, GoDaddy, Sony

 • More Product Marketing for Marketing Automation
   and Interactive Marketing SaaS Software
   @Unica/IBM—Clients like Disney, Invesco, Retailers

 • Consulting Projects like Product Evangelism for
   VMware (writing, graphics, blogging, social)
 • Incubating 2 Businesses (learning, decision-making)


@adambloom
VI.                       5 Big Companies

                                 6 Start-Ups

                                   2 Tattoos

                      5 Musical Instruments

                10 Businesses Start and Fail

              3 More “Whoa” Health Events

@adambloom
             1 Kick Ass Collard Green Recipe

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Future Of Design by Adam B. Bloom at IXDA Atlanta 03-27-2013

  • 3. 1. Self-Expressed: DIY/Craft/Artisans 6 Areas of Future 3. Big Data, 4. Convergence Big Feedback of Art & Science 5. Humanization 6. Brain Science of Things & Decisioning 2. HCI Methods Increasing @adambloom
  • 4. Self-Expressed: DIY/Craft/Artisans 1. Self-Centric: DIY/Craft/Artisans @adambloom
  • 6. 2. HCI Methods Increasing HCI Methods Increasing @adambloom
  • 7. Within music, play, & home @adambloom
  • 8. 3. Big Data, Big Feedback Big Data, Big Feedback @adambloom
  • 10. 4. Convergence of Art & Science Convergence of Art & Science @adambloom
  • 12. 5. Humanization of Things Humanization of Things @adambloom
  • 14. 6. Brain Science & Decisioning Brain Science & Decisioning @adambloom
  • 16. 1. Someone has a problem, need, or desire 2. You get to make a decision: – With gratitude, you are thankful. You pay enough attention to learn about the opportunity & value solving the problem – Without gratitude, you pass it by—you don’t appreciate it 3. Design it to “be talk-about-able,” lovable, and valued through reciprocation 4. Share it to receive information, $, time, or good will (a.k.a. customer loyalty) in return 5. If you fail, repeat it. If you don’t fail, repeat it. @adambloom
  • 17. Have you ever thought… “Dang, Who designed this? They were clearly thinking of my needs when they did it. This is awesome.” …have you??? @adambloom
  • 19. Design +Gratitude =Innovation Investors care about it. CEOs too. Trillions are at stake. @adambloom
  • 20. IF time permits and/or if it is needed…. Appendix About Me @adambloom
  • 21. 1st Take Off Your Shoes and Make a Face @adambloom
  • 22. “Life is a journey, NOT a destination.” — Dave Ryan, Entrepre-frien-tor @adambloom
  • 23. Adam, Who the heck are you? My Journey So Far… @adambloom I. GT ID Grad
  • 24. II. GT ID Senior Thesis HCI 1996: 2 Tablets + Integrated Cell + Wireless Keyboard + Tabbed Browsing + Social Media Classroom @adambloom
  • 25. III. WebMD • 35+ Person Team in 3 Months: V1, V2 • UI Designed for Browser, WebTV, NC • Raised over $200M • Saw Ellison Deal • 25 YO • Visited Hospital for Stress • Delta, Chase, Multimedia, IA @adambloom
  • 26. IV. Kinzan Cloud Platform Circa 1999 • Product Marketing* • 1st $1M+ deal • Powered 15K Rep Websites • Customers like Autotrader.com, Maytag, Knight Ridder @adambloom
  • 27. V. Siebel • Consulted customers on tech, ROI decisions • Launched email marketing, online community, & ran marketing operations • Led Oracle CRM @adambloom
  • 28. There’s More??? • Ad Ops and Campaign Management at a YouTube competitor (inventor of podcasting) in San Fran— clients like Kmart, GoDaddy, Sony • More Product Marketing for Marketing Automation and Interactive Marketing SaaS Software @Unica/IBM—Clients like Disney, Invesco, Retailers • Consulting Projects like Product Evangelism for VMware (writing, graphics, blogging, social) • Incubating 2 Businesses (learning, decision-making) @adambloom
  • 29. VI. 5 Big Companies 6 Start-Ups 2 Tattoos 5 Musical Instruments 10 Businesses Start and Fail 3 More “Whoa” Health Events @adambloom 1 Kick Ass Collard Green Recipe