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Collaborative
Design
Lessons &
Observations
ADAM CONNOR EXPERIENCE DESIGN DIRECTOR @ADAMCONNOR MADPOW.COM
A group of people
working together
to make or do
something.
WORKING TOGETHER IS
Required.
Initiator
Something
NEW
Initiator
Stakeholder
Something
NEW
Initiator
Stakeholder
Something
NEW
StakeholderStakeholder
Stakeholder
Initiator
Subject Matter
Experts
Stakeholder
Something
NEW
StakeholderStakeholder
Stakeholder
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Subject Matter
Experts
Stakeholder
Something
NEW
StakeholderStakeholder
Stakeholder
Information
Technology
Information
Technology
Information
Technology
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Information
Technology
Subject Matter
Experts
Stakeholder
Something
NEW
StakeholderStakeholder
Stakeholder
Information
Technology
Information
Technology
Information
Technology
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Information
Technology
Design
Subject Matter
Experts
Stakeholder
Something
NEW
StakeholderStakeholder
Stakeholder
DesignDesign
Design
Information
Technology
Information
Technology
Information
Technology
MarketingMarketing
Marketing
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Information
Technology
Design
Subject Matter
Experts
Stakeholder
Marketing
Something
NEW
StakeholderStakeholder
Stakeholder
DesignDesign
Design
Information
Technology
Information
Technology
Information
Technology
MarketingMarketing
Marketing
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Information
Technology
Design
Subject Matter
Experts
Stakeholder
Marketing
Project
Management
Something
NEW
StakeholderStakeholder
Stakeholder
DesignDesign
Design
Project
Management
Project
Management
Project
Management
A group of people
working together
to make or do
something.
Collaborative Design: Lessons & Observations
The ever-dreaded
Swoop
Poopn
A group of people
working together
to make or do
something.
COLLABORATION
ORDINATION
Coordination
the act of aligning individual
work efforts to produce
outcomes that will eventually be
assembled into or utilized in the
formation of an end product.
Collaboration
the act of making decisions as a
group in order to build a shared
understanding while respecting
and utilizing individual areas of
expertise and skills.
Collaboration
the act of making decisions as a
group in order to build a shared
understanding while respecting
and utilizing individual areas of
expertise and skills.
Coordination
the act of aligning individual
work efforts to produce
outcomes that will eventually be
assembled into or utilized in the
formation of an end product.
Information
Technology
Information
Technology
Information
Technology
MarketingMarketing
Marketing
Subject Matter
Experts
Subject Matter
Experts
Subject Matter
Experts
Initiator
Information
Technology
Design
Subject Matter
Experts
Stakeholder
Marketing
Something
NEW
StakeholderStakeholder
Stakeholder
DesignDesign
Design
Project
Management
Project
Management
Project
ManagementProject
Management
Information
Technology
Subject Matter
Experts
Stakeholder
Marketing
Something
NEW Design
Project
Management
How will I make it?
How will it work?
What kinds of
things will it do?
What will it look like?
Am I crazy?
Something
NEW How will people
use it?
How will I make it?
How will it work?
What kinds of
things will it do?
What will it look like?
Am I crazy?
How will people
use it?
The design process
is one of evolution,
not production.
Collaborative Design: Lessons & Observations
The leader is the one who sees
the vision and facilitates team
members’ contributions to its
creation and execution.
Collaborative Design: Lessons & Observations
Elements of a
collaborative
environment
Transparency
Mutual Trust &
Unified Goals
Iteration
Elements of a
collaborative
environment
Transparency
Mutual Trust &
Unified Goals
Iteration
Elements of a
collaborative
environment
Transparency
Mutual Trust &
Unified Goals
Iteration
Elements of a
collaborative
environment
Transparency
Mutual Trust &
Unified Goals
Iteration
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Goals
Desired, measurable outcomes of the user interacting with the
product or service. Can be user oriented, business oriented or
both.
Scenarios
Short narratives that the describe the desired behaviors,
thoughts, reactions, emotions, etc. of the user. Describes what
happens, but not how.
Personas
User Archetypes that describe their average behaviors, goals,
expectations, knowledge, etc.
Principles
Desired qualities or characteristics of the solution. Describe what
happens, but not how.
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Collaborative Design: Lessons & Observations
Wait! I can’t
DRAW!!!
Rectangle Ellipse
Wavy LineTriangle
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Collaborative Design: Lessons & Observations
It’s laid out too much like [popular service]. We should be
different.
The new Spotify design is perhaps even worse than the old
Spotify design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
It needs more flululululuh!!
The wireframes are still not answering our
problem and are not providing enough an easier
solution for the page.
Change the order of the screens so that the
3rd and first one are switched.
It doesn't have enough spunk.
What kind of company shuts down a much-loved
service like Google Reader but keeps the
vegetative Google Plus?
We're disappointed in this solution. We're going to have our own
designers come up with one.
Looks ugly. Make it pretty.
What. The hell. Is this?
I would never use this. I don’t like
the layout.
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
This is terrible. I have no idea
what the lines mean.
I like the paper form better.
I'm just not feeling it. I don't know what, but
it isn't right yet. Just needs to be more
innovative.
Make it look more
like SharePoint.Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
The new Spotify design is perhaps even worse than the old
Spotify design. The visual hierarchy and underlying IA are terrible.
No. That won’t work. What if
we do it this way...
Change the order of the screens so that the
3rd and first one are switched.
What. The hell. Is this?
We should make that a dropdown
instead of radio buttons.
None of this is what I asked for.
Here is a rewrite. My intention
is to sharpen the language,
make it more precise.
Collaborative Design: Lessons & Observations
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
>
Methods for
facilitating
collaboration
Sketching
Critique
Problem Framing
Workshops
Rapid Prototyping
Collaborative Design: Lessons & Observations
Divergent
Thinking
Convergent
Thinking
Design
Studio
x3
Sketch
Present
Critique
1
WHAT HAPPENS
Individuals sketch as
many ideas as they
can come up with in
5-8 minutes.
WHY
Generate as many
ideas as possible
without time for
over-analyzing.
1 2
WHAT HAPPENS
Individuals sketch as
many ideas as they
can come up with in
5-8 minutes.
WHAT HAPPENS
Individuals sketch 1
idea in 5-8 minutes
based on ideas &
critique from the
previous round.
WHY
Generate as many
ideas as possible
without time for
over-analyzing.
WHY
Allow individuals to
form their own
conclusions on the
strongest ideas.
1 2 3
WHAT HAPPENS
Individuals sketch as
many ideas as they
can come up with in
5-8 minutes.
WHAT HAPPENS
Individuals sketch 1
idea in 5-8 minutes
based on ideas &
critique from the
previous round.
WHAT HAPPENS
Teams collaboratively
sketch 1 idea for 20-25
minutes based on the
previous 2 rounds.
WHY
Generate as many
ideas as possible
without time for
over-analyzing.
WHY
Allow individuals to
form their own
conclusions on the
strongest ideas.
WHY
Understand how
groups compromise
& where consensus
has surfaced.
Collaborative Design: Lessons & Observations
Collaboration is a
mindset...
...not a byproduct
of colocation.
Collaborative Design: Lessons & Observations
If you have a good grasp of the patterns
in the creative process as carried out by
the artists and makers we all so admire,
you can see the weak points in
collaboration as it is carried out in many
organizations...
...and fix them. 
Thanks!
ADAM CONNOR
EXPERIENCE DESIGN DIRECTOR
ACONNOR@MADPOW.COM
@ADAMCONNOR
MADPOW.COM

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