Basic Social Media - APCE 2016
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Slides from my Basic Social Media presentation.
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Basic Social Media - APCE 2016
- 1. Digital Media for Ministry A pre-APCE Training Intensive Basic Social Media with Adam Walker Cleaveland adamwc.com illustratedchildrensministry.com Not on Twitter or Facebook yet? Please sign up while you wait for the workshop to start.
- 2. INTRODUCTIONS Name & Church, Organization or Business
- 3. QUESTIONS
- 4. WHO AM I? Pastor • Father • Husband • Artist • Entrepreneur illustratedchildrensministry.com
- 5. COMMON OBJECTIONS “I don’t care what you had for breakfast” “I don’t have time” “It’s narcissistic” “It’s a time-suck” “I’m not interested in those people” “It’s all too much” “It’s not safe” “I’m more of a face-to-face person” “It’s shallow”
- 6. THAT BEING SAID… You’re still here. What is the one thing you want to take away with you today?
- 9. That darn social media… making us all anti-social loners….
- 10. SOCIAL MEDIA REVOLUTION Video: Socialnomics 2014
- 11. SOCIAL MEDIA PHILOSOPHY To think critically about your philosophy and strategy behind using social media. Why are you online - and what do you want to do with it? This will be different for each person and organization.
- 12. WHO AM I? Adam Walker Cleaveland: Pastor. Father. Business owner and entrepreneur. Progressive. Values transparency and authenticity online (leans a tad toward TMI). Facebook: Father, Pastor, Business Owner.
- 13. ADAM’S SOCIAL MEDIA PHILOSOPHY To connect with, and support, those in the trenches doing ministry in creative ways, especially with children. To share, resource and support.
- 15. WPC’S SOCIAL MEDIA PHILOSOPHY To build and support the online community of their congregation, which enhances the face-to-face community and interactions. To communicate with their members and to listen and learn.
- 16. SOCIAL MEDIA PHILOSOPHY Decide on your Social Media “Personality”
- 18. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets Strengths: Quick, Easy, Short, Hip, 140 Weaknesses: Low Commitment, Fleeting, Noise, Many are saying it’s “losing its edge” “Followers”
- 19. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets Strengths: Huge, Evolving, Powerful Weaknesses: Low Commitment, Low Control, You now need to pay for what you could once do for free. “Friends & Likers”
- 20. SOCIAL MEDIA PHILOSOPHY Pick a limited number of Social Media Outlets
- 21. SOCIAL MEDIA PHILOSOPHY Determine what you want from Social Media: Push Listen Connect Learn
- 22. SOCIAL MEDIA PHILOSOPHY Determine a work flow Social Media should be an integrated, natural outgrowth of your regular work life. Repurpose what you’re already doing. Be disciplined. It can be done in three 30-minutes/week
- 23. BUILD YOUR WHUFFIE Down and Out in the Magic Kingdom by Cory Doctorow (co-editor of Boing Boing) Whuffie = New Currency (Social Capital) It’s a general measurement of a person’s reputation
- 24. BUILD YOUR WHUFFIE The Whuffie Factor - Using the Power of Social Networks to Build Your Business by Tara Hunt 5 Points of Whuffie
- 25. BUILD YOUR WHUFFIE 1. Turn the Bullhorn Around: Stop Talking & Start Listening 2. Become Part of the Community You Serve 3. Creating Amazing Customer Experiences 4. Embrace the Chaos 5. Find Your Higher Purpose
- 26. SOCIAL MEDIA PHILOSOPHY Now it’s time for you to consider your own social media philosophy… ➡ Decide on a ‘personality’ ➡ Pick a limited number of social media outlets ➡ Determine what you want from social media ➡ Determine a work flow ➡ Build Your “Whuffie"
- 27. FACEBOOK
- 29. FACEBOOK PROFILE Personal - that’s you! Use privacy settings Put friends in lists Link to other social media
- 30. FACEBOOK PAGE Allows (Some) Anonymity Indexed in Search Engines & Unique URL Multiple Administrators No Limit to Likes (Fans) Buy Ads - Facebook Advertising Scheduling Posts
- 31. FACEBOOK GROUPS (Private) Group Communication Multiple Administrators Best for 3-50 people Send messages, Share documents, Chat
- 32. FACEBOOK USERNAMES www.facebook.com/username Customized Facebook URL For a Profile or a Page AND for a Group Think of where you’ll want to use it
- 33. FACEBOOK Facebook Ads & Boosting Posts Helps Grow Likes and Your Community/Business You can set them up for specific purposes Advertise Events, Special Programs Example: Illustrated Children's Ministry’s Lenten Coloring Posters
- 35. FACEBOOK ADS
- 36. FACEBOOK Let’s look around some more. Scheduled posts. Friend lists.
- 37. 10 FACEBOOK TIPS 1. Reach out to other churches/organizations. 2. Take your “likers” behind the pulpit. 3. Go beyond the ministry. 4. Ask for input from fans. 5. Be visual.
- 38. 10 FACEBOOK TIPS 6. Make use of Facebook Events. 7. Don’t just ask for things. 8. Don’t forget the basics: phone, hours, etc. 9. Offer exclusive content. 10. Make use of Facebook Ads
- 39. TWITTER
- 40. TWITTER "They call it “ambient awareness.” It is, they say, very much like being physically near someone and picking up on his mood through the little things he does — body language, sighs, stray comments — out of the corner of your eye. This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and family members’ lives, like thousands of dots making a pointillist painting. This was never before possible, because in the real world, no friend would bother to call you up and detail the sandwiches she was eating." (source link)
- 41. TWITTER USES OF TWITTER Pushing Content Events (#apce2016) Listening Search (Why Every Church Should Be on Twitter) News
- 42. TWITTER TWOOLS Twitter Search Tweetbot (Mac & iOS) Twitter in Plain English Hootsuite @reply Twubs DM = d username Tweetdeck #hashtags Live-Tweeting
- 43. TWITTER
- 44. TWITTER People to follow on Twitter: @breyeschow @NewMediaAtCTS @prkanderson @rev_david @edrescherphd @MeredithGould @jburno @chsocm
- 47. CONDUCT AN EXPERIMENT Host a Social Media Sunday at your church to gage your congregation’s usage of social media ➡Archive of WPC’s Social Media Sunday ➡PC(USA) News Article on WPC’s experiment ➡Adam’s Series on Hosting a Social Media Sunday
- 48. HELPFUL BLOG POSTS 1. One Seismic Shift Churches & Non-Profits Need To Make Now In Social Media 2. Should Your Church or Religious Organization Be on Twitter? 3. How to Best Use Social Media to Enhance Your Church’s Mission Trips
- 49. THANK YOU! Adam Walker Cleaveland cleave@gmail.com adamwc.com twitter.com/adamwc facebook.com/adamwc
Notes de l'éditeur
- Pastor, Web Designer, Social Media Addict Really got into it personally, then for church/ministry, then for Wente Vineyards I see that there are so many ways in which social media can offer us new ways of connecting, new ways of meeting the needs of people today. Story about Dayna & Bear
- Before you click it a second time, leave it blank and let the folks in the room tell what their objections are, or the objections of people in their church. Guaranteed that they’ll say some of the things on the list before you reveal it. There’s usually some good laughs at the reveal.
- We’ve found it really important for the people there to get a chance to say what they want to learn. You won’t change the agenda as a result, but it will help you gauge the room. Plus, you can get back to particular questions as they come up throughout the day. You can also say, “Well, we probably won’t cover that,” when someone asks a question about MySpace.
- Here’s a slide - read it - how many of you get all of the jokes there? Well, by the end of the day, hopefully you will know more!
- Here’s a slide - read it - how many of you get all of the jokes there? Well, by the end of the day, hopefully you will know more!
- The point in these slides is to show that everyone should have their own SM philosophy. It’s not one-size-fits-all. The four elements we go through below leads to someone’s SM philosophy. WHY are you online and what do you want to do with it? Why do an outreach campaign if you never wrote a mission statement for your church?
- And it is usually the most startling and helpful for people. They haven’t thought through how important it is to parse out the differences between these three. What is your mix of these three? Work #: Professional phone number. Now we have cell phones - and it goes where we go. Social media is like your mobile phone: you aren’t supposed to have an anonymous email address to administer a Facebook page. It’s connected to YOUR Facebook Profile. I’m AdamWC on Facebook. And I’m a pastor on Facebook. And I run other business’s Facebook Pages. What is the PAIN POINT - the pain point is that I’m here representing my organization, my church paid for me, I’m learning this stuff because I’m in charge of it, but when I log into Facebook...I have all these messages from people I went to college with, I want to post family photos, but I don’t want everyone to see that in my church. Don’t set up a CHURCH profile. You use Social Media Personally...connected to college buddies, seminary classmates, family, aunts/uncles, use it personally. You use it professional because you try to build a brand...working on a professional brand. They’re not always going to be an associate at first pres in ashland oregon. I’ll take my social media platform with me that I’ve built...and I’ll use that to get my own professional stuff. You’re also representing an organization....which hat do you have when you log in when you log into social media? On behalf of your org., yourself professional, yourself personally? One of these might be the biggest for you - church secretary might be more focused on institutional brand.. The personal part is if you’re tweeting events You don’t get to be just ONE of those....you can’t be just organizational/institutional, because you log in PERSONALLY on FB. You use the same login to put up family photos. Messier.
- The next thing is to teach that each SM platform has strengths and weaknesses, and you don’t have to master every one. You should play around with them, experiment, and see what suits you. Tony likes Twitter, Doug likes Facebook, Tony likes blogging, Doug likes video. Etc. There’s also a correlation between the platform and what is demanded of the content provider and the reader -- Twitter demands the least and provides the least, blogging demands the most and provides the most. Twitter is like a rushing river in your backyard - take a scoop of water out of the river
- Has anyone even heard of Bebo? Well, it’s HUGE in Brazil! (Pause for laughter.) The point is, you’ll never master them all. Try all the big ones, settle on a couple.
- Push: add content to the world Listen: what are people talking about?, Bruce Reyes-Chow: Presbyterians Who Tweet, lists, Use social media to focus in on that Connect/Marketing: find people and groups that interest you Learn: study the things you want to learn about, sermon resources, etc
- It’s no different from checking your voicemail or reading your email. It can be made a natural part of your work week. Posting your sermon every Monday is a fine use of a blog, for instance. Truth of the matter is, perhaps SOMETHING may need to go from your workflow to make room for all of this. It can be an integrative part of your work life. example: Had a great Session Meeting tonight - ended with a great time of prayer. example: snap a quick shot of folks at an important meeting the day before
- The 5 Points of Whuffie 1. Turn the Bullhorn around: Stop Talking and Start Listening Start listening is through social media - it's all about engaging in conversations people are having - WHERE they are having them. 2. Become Part of the Community You Serve 1. The ways in which people are using social media as a mobilization tool to further causes, mission work, etc. 2. Not to be afraid of the technology and social media. Social media are tools, just like phone calls, writing notes, going to visit a parishioner. 3. Feigning ignorance or "I just can't figure this stuff out" or "it takes too much time" - these are not excuses that work anymore. 3. Create Amazing Customer Experiences 1. Lenten Blog 2. Social Media Mission Trips 4. Embrace the Chaos 1. Loss of control - it's okay, you never really had it to begin with 2. It’s all new - people may make little mistakes (or even big ones....) - run with it, embrace the newness and the uniqueness of it 5. Find your Higher Purpose 1. Are you clear? Sure, you're a church but do you know what your higher purpose is? 2. To help people find new ways to connect w/each other and connect w/God?
- Put up this slide and ask for questions. Then, leave it up for the 10-minute bathroom break. Play some music during the break.
- The single biggest thing we want to teach about FB is the difference between these four (primarily the first three). In the presentation, always be clear whether you’re referring to a profile or a page, and make sure the participants are clear when they speak about this, too.
- Not as official page for ministry, but your Student Leadership Team, your Deacon’s Committee. Don’t use Internet Explorer, susceptible to viruses, really slow, crashes, pop-up windows, sites don’t design all that well. Describe News Feed (you can edit it), After this slide, go to FB in a browser on the big screen. Show some examples -- your own and others. Look up a few of the churches in attendance. Help someone set up a page live. Help someone get to 25 followers so that they can claim a username, then help them choose one. Selective Tweets App
- 1. Link to other churches - put comments on their walls, LIKE their pages, engage in conversations with other like-minded groups. Network from organization to organization. 2. Post a photo of the staff meeting, copy machine making a church bulletin to get ready for Sunday. Do a post when you’re gone at the staff retreat - let people know what’s going on. Bands do this - post from backstage, or traveling, it builds affinity between people who follow bands. 3. Tell people what else you do. Let them know you’re a person behind the page and ministry. 4. Ask for input - what do they want to hear about? What do they want to see you post? 5. Be visual - if they’re scanning their News Feed - an image will be much more attractive to them. They’ll notice that.
- 6. Maybe not “everything” - an Event is a way to garner attraction. Every special event at your church, potluck supper, fall retreats, special speaker. Then you can invite everyone who Likes your page. Their responses will show up on their News Feed, gets the word out. 7. Guy decided to just ask questions all Advent long - questions after questions after questions. What’s the incentive? 8. Basic contact info. 9. Put stuff on FB that’s not on your website. Not gatorade.com - can’t get all that much info from you. But facebook.com/gatorade and click LIKE, it knows everything. 10. Apps.
- These bullets are to highlight the different ways you can use Twitter. Search: talk about Twitter search and @1stPresAshland Every church should be on Twitter...even if no one uses Twitter
- You don’t need to explain every one of these, but you’ve got to explain -- and show -- @ and DM and #.