Grid Systems in Graphic Design by ADMEC Multimedia Institute

Grid Systems in Graphic Design
ADMEC MULTIMEDIA INSTITUTE
Leader in Animation & Digital Media Education
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www.admecindia.co.in | www.graphic-design-institute.com
Phones: +91-9811-8181-22, +91-9911-7823-50
R
A Presentation by: Ravi Bhadauria

Making of Trustful and Interesting Layouts
● Grid Systems
– What is Grid Systems
– Types of Grid Systems
– Use of Grid Systems
– Examples
● Rule Of Thirds
– What is Rule Of Thirds
– How to Use Rule Of Thirds
– Examples
● Phibonacci Numbers and Golden Ratio
– What are Phibonacci Numbers and
Golden Ratio
– How to Use in Designing?
– Examples
Lecture by: Ravi Bhadauria
Date: 21-01-2016
Time: 09:00 – 11:00 AM
ADMEC Multimedia
Institute
Rohini, Delhi, India
www.admecindia.co.in

Preface & Acknowledgment
Dear reader,
ADMEC Multimedia Institute is growing institute that is providing industry oriented
training to the world at large. Being a multimedia institute we offer training for creating or
designing content for information technology mainly.
This presentation is one of the best presentations from our study material for our weekly
workshops which ADMEC conducts every week at the center. We have planned to share
it with the world so that everyone can take benefits from our small efforts.
This presentation contains a good information for “Layout Grid Systems in Graphic
Design”, Fibonacci Numbers, Golden Ratio, Rule of Third etc.
We express thanks to many books and websites, specially google.com for making it one
of the best presentation of all the time.
Thanks
Ravi Bhadauria, Instructor (Web and Visual Designing)
Director ADMEC Multimedia Institute
http://www.admecindia.co.in

I'm sure this you can't forget

Designs are many
● Even better than we saw
● With better color combinations
● With better typography
● With better organization of elements
● With more trust oriented and interesting

But what is the secret sauce...
● To build a such layouts
● To create something that attracts attention
● To design a piece of art that is not anticipated
● To design something that gives you many WOW

And the Answer is Very Simple
You need to be very good
in layout making!!!

Is it TRUE?????
What do you say guys?

You need to understand...
● How to create a good layout?
● What are the rules in its core to construct it?
● Layout is just a process but what about the system laying
underneath it?
● We have discussed in last class about types of layouts,
elements of layouts, and process to make layouts.
● We also discovered three phases of layout making e.g.
thumbs sketches, rough layouts, and comprehensive.
● But how to design all this that lays foundation for a 100%
successful design, needs to be discovered yet.

Wait, wait, wait...
I will discuss about the secret sauce soon.

Learn Visual Designing from Experts
Leader in Animation & Digital Media Education
ISO 9001 : 2008 CERTIFIED
- Visit Our Websites -
www.admecindia.co.in
www.graphic-design-institute.com
Phones: +91-9811-8181-22, +91-9911-7823-50
- Contact Us -

Ingredients for good layout are
➔ Grid Systems
➔ Rule of Thirds
➔ Phibonacci Sequence
➔ Golden Ratio
➔ Gestalt Theory (I will cover this later)
➔ And many more...

About Layout Grid Systems
Finding a right grid systems is
like dating with someone.
You need to look around, try few
out, let some go, and commit to
one.

About Layout Grid Systems
Unlike the dating roles, they are
different types of. One grid is just
for one purpose. A grid for
classical books is not a good fit
for dance club website.

Result after good Layout Grids

Why Layout Grids are Important?
Always start your design project with a layout grid.
No exceptions.
If you don’t, you’ll never be able to repeat that look
consistently. Your projects will never have visual
harmony and, like anything which lacks structure or a
strong foundation, your concepts will be visually
inconsistent from one product to another and will
always be a struggle to produce. Without a layout grid,
graphic elements will not properly work together.

Why Layout Grids are Important?
Any high-quality design project, campaign or
identity/branding system needs a strong, tested and
perfected layout grid system to make it possible to
split the work to many designers at one time, so that
they all produce the same quality end result with
consistency and visual harmony.
A layout grid is the invisible force that gives the visible
its structure and holds everything in its proper place.

Vertical Layouts in Basic Grids

Horizontal Layouts in Basic Grids

Types of Layout Grids
● Manuscript Grid
● Column Grid
● Modular Grid
● Hierarical Grid

Manuscript Grid
Also known as a single
column grid or a block
grid, the manuscript
grid is the easiest grid
structure of all. It is
predominantly an
extensive rectangular
area taking up a large
portion of the space
inside a format.
Useful for: Classical Layouts

Column Grid
Column grids are
made up by setting
multiple columns
inside the format.
Column grids are great
when discontinuous
data needs to be
exhibited.
Useful for: Magazines

Modular Grid
Modular grids are similar to
column grids with the
expansion of even divisions
marked by rows. Modular
grids are great for hard
projects that call for more
control than a column grid
can offer. Picture galleries
and shopping carts are likely
possibility for modular
(particular) grids.
Useful for: Complex Layouts
such as Newspapers

Hierarchical Grid
Hierarchical grid is
commonly found on
the web. This is based
more on an intuitive
placement of
elements, which still
conforms to the needs
of the information.
flowlines.
Useful for: Clean Layouts such as Web Templates

Using Layout Grids Effectively
There are two main types of layouts: vertical or landscape.
There are also only two types of grids. One that has an even
number of columns and one that has an odd number of
columns. An experienced designer knows that a specific
style of design can only be achieved by an odd number of
columns, or alternatively, by using an even number of
columns.
Illustrated on next slide are common examples of layouts
using basic layout grids. Learning to choose the right grid for
your design is crucial to its success.

The Rule of Thirds
The rule of thirds works by
splitting an image into thirds, so
you end up with 9 equal
sections, then simply place
your main subject where the
lines intersect.

The Rule of Thirds Example
Few more examples:
https://www.google.co.in/search?q=rule+of+thirds+pictures&biw=1366
&bih=583&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj33aOryrPKAhVIbY4KHa
nEADEQ_AUIBygB

The Fibonacci
Numbers or Series or Sequence

Fibonacci Sequence
The Fibonacci Sequence is the series of numbers:
0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89

Golden Ratio & Fibonacci Sequence
The Golden Spiral is based on the Golden Ratio
while the Fibonacci Spiral is a spiral based on the
Fibonacci Sequence. Both are very similar, and can
be used as a compositional tool.

Makes A Spiral
When we make squares with those widths, we get a
nice spiral:

Golden Ratio
And here is a surprise. When we take any two
successive (one after the other) Fibonacci Numbers,
their ratio is very close to the Golden Ratio "φ" or Phi
which is approximately 1.618034...
A B B / A
2 3 1.5
3 5 1.666666666...
5 8 1.6
8 13 1.625
...
…
...
144 233 1.618055556...
233 377 1.618025751...

Golden Ratio
The golden ratio (symbol is the
Greek letter "phi" shown at left) is a
special number approximately
equal to 1.618
It appears many times in geometry,
art, architecture and other areas.

Golden Ratio: The Idea Behind It
We find the golden
ratio when we divide
a line into two parts
so that:
the whole length
divided by the long
part is also equal to
the long part divided
by the short part

Golden Rectangle
This rectangle has been
made using the Golden
Ratio, Looks like a typical
frame for a painting, doesn't
it?
Some artists and architects
believe the Golden Ratio
makes the most pleasing
and beautiful shape.

Golden Rectangle
Do you think it is the "most
pleasing rectangle"?
Maybe you do or don't, that
is up to you!
But I like and love it.
I am sure you will too.....

Golden Angle
So far we have been talking
about "turns" (full rotations).
The equivalent of 0.61803...
rotations is 222.4922...
degrees, or about 222.5°.
In the other direction it is
about 137.5°, called the
"Golden Angle".

Golden Angle
So, next time you are
walking in the garden, look
for the Golden Angle,
and count petals and leaves
to find Fibonacci Numbers,
and discover how clever the
plants are ... !

Pentagram
The pentagram is more
famous as a magical or holy
symbol. And it has the
Golden Ratio in it:
a/b = 1.618...
b/c = 1.618...
c/d = 1.618...

Other Names
The Golden Ratio is also
sometimes called the
● golden section
● golden mean
● golden number
● Golden eye
● divine proportion
● divine section and
● golden proportion

Why Golden Ratio?
Using Golden ratio is a simple and easy way to define
a pleasing composition.
Scientists claim that the closer to the golden ratio an
object is, the more the human brain finds it agreeable
and pleasant.

Why Golden Ratio?
Long since this ratio was discovered, many artists and architects
have applied it into their works. You can find the golden ratio in
several Renaissance master pieces, architecture, paintings, and
much more. The result: a beautiful and aesthetically-pleasing
masterpiece.
No one really knows what it is about the golden ratio that pleases
our eyes. Most assume that the fact that it appears everywhere
and is a “universal” proportion is what makes us accept it as a
logical, harmonic, and organic proportion. In other words, it just
“feels” right to our brains.

Where we see it in nature?
The golden ratio
and Fibonacci
sequence appears
in the petal count
of flowers. Most
flowers have petals
that are either two,
three, five, or more
petals which are all
part of the divine
sequence.

Where we see it in nature?
seeds that extend from the center and grows around the outside to fill
in the seed head. These are usually formed in spiraling patterns that
resemble the Golden spiral. What’s more is that the seed count usually
adds up to the Fibonacci numbers.
For Example, lilies have 3
petals, buttercups have 5, the
chicory flower has 21, and the
daisy has 34. Apparently, the
seed head of a flower also
follows the Golden ratio. The
sunflower, for example, has a

The Divine Proportion in the Body
● The white line is the body’s height.
● The blue line, a golden section of the white line, defines
the distance from the head to the finger tips.
● The yellow line, a golden section of the blue line, defines
the distance from the head to the navel and the elbows.
● The green line, a golden section of the yellow line,
defines the distance from the head to the pectorals and
inside top of the arms, the width of the shoulders, the
length of the forearm and the shin bone.
● The magenta line, a golden section of the green line,
defines the distance from the head to the base of the skull
and the width of the abdomen. The sectioned portions of
the magenta line determine the position of the nose and
the hairline.

Golden Ratio Examples
Que: Is the
Parthenon designed
after the Golden
Ratio?
Ans: Yes and No,
both!!!???

Top Brands Logo Using
Golden Ratio

Twitter
Though the Twitter logo has gone through a ton of changes,
many of which included no bird at all, by my count, there
have been five major iterations of the actual Twitter bird
formerly known as Larry.

The Geometry and Evolution
2 Recent Logos of Twitter.
Lets have a look on the Twitter history first to get the exact
idea of need of good logo.
https://www.youtube.com/watch?v=NzRkszaGBbY
https://www.youtube.com/watch?feature=player_embedded
&v=Fh20pdCrCAU

The Geometry and Evolution (Twitter)
There’s
something about
the geometry of
the new Twitter
logo that’s pretty
interesting.
Can you see
the Twitter bird
in this
spaghetti of
circles?

What's so special in
it, then?

See the
another logo
here. It is not
completely a
hard rule you
can add new
shapes too to
your design.

It uses the
Golden Ratio.
I can see, can
you?

Other Circle Centric Logos
PEPSI LOGO

Apple Logo
Geometry behind the Apple Logo
You can notice the
numbers in side
the golden ratio
and Apple logo.
How 1, 2, 3, 5, 8
number are being
used for the
proportion and
sizes in Apple
logo and of course
these numbers
are Fibonacci
numbers.

Top Brands Using Golden Ratio
Upper case Phi is Φ
Lower case phi is φ

Ques on Grids, Fibonacci, Rule of Thirds
Theory:
● What is a Layout Grid?
● Why Grids of Layout are so important?
● How many types of Grids are there? Please Explain with examples.
● What is the Phibonacci Sequence and how it is useful for designers?
● Can you explain the projects of few brands using Golden Ratio?
● What are the differences between Column and Modular Grids?
● What is the Rule Of Thirds and how it is helpful for designers and
photographers?
Practical:
Create a Poster or Web Template or Book Cover
Email me at: info@admecindia.co.in

Helpline 1: +91 9811-8181-22
Helpline 2: +91 9911-7823-50
Url: http://www.admecindia.co.in
Contact Us
Want to read more on visual designing, please visit
http://www.graphic-design-institute.com
Want to Learn Visual Designing?

Grid Systems in Graphic Design by ADMEC Multimedia Institute

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