Contenu connexe Similaire à Adobe Digital Insights: Stock Trends -- Drones (20) Adobe Digital Insights: Stock Trends -- Drones1. © 2016 Adobe Systems Incorporated. All Rights Reserved.
Adobe Stock Trends 2017: Drones
Adobe Digital Insights
2. © 2016 Adobe Systems Incorporated. All Rights Reserved.
Methodology
2
§ Aggregated and anonymous data from Adobe Creative & Experience Clouds:
§ 150K+ products from Oct. 2015 to Jan. 2017, classified using Adobe Sensei machine learning technology
§ 450M+ searches in Adobe Stock from Jan. 2016 to Jan. 2017, processed and classified using Adobe Sensei Natural
Language Processing and Deep Learning technologies
§ 800K+ social engagements (mentions, page likes) from Jan. 2015– Jan. 2017 via blogs, Facebook, G+, Reddit, Twitter,
Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube
o Social mentions are publically available and based off an aggregate total
§ Data from different Adobe Cloud solutions:
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All other trademarks are
the property of their respective owners.
3. © 2016 Adobe Systems Incorporated. All Rights Reserved. 3
Key Insights
Drones are the next technological advancement for entertainment and design
1. Creative professionals are early adopters in the use of new technology as a tool to enhance design and
expression
2. Drones uptick across the U.S. as consumers rush to use the new technology, retailers follow by increasing their
assortment
3. Drones create a gateway for a new content experience, driving consumer’s desire to engage and incite
emotional reactions
4. © 2016 Adobe Systems Incorporated. All Rights Reserved.
INNOVATORS IN DESIGN
Creative Industry Proves to Be An Early Adopter of Technology
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• Drone and aerial-imagery
demand started early, stayed
steady:
• A strong base existed in
January 2016
• Searches for Drone imagery
still grew 5% year-over-year in
January 2017
• Creative interest peaks in
January
• January sees 40% more
searches than the yearly
average
5. © 2016 Adobe Systems Incorporated. All Rights Reserved.
A CREATIVE PRECEDENT
U.S. Consumers Rush to Follow Creatives’ Use of Drones
§ Drones in advertising and
storytelling have spurred the
upward sale of drones.
§ Drone sales peak during the holiday
season, and grew 165% year-over-year
§ Manufacturers and retailers rush
to fill consumer demand for
drones.
§ Average number of drone products
sold during the holiday season
doubled
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6. © 2016 Adobe Systems Incorporated. All Rights Reserved.
EMOTIONAL CONTENT DRIVERS
Drones Drive Interest in Experience and Knowledge
§ Consumers use drones for an experience
§ Drone photography excitement peaks at the
beginning of Spring and Fall, outside of extreme cold
and heat
§ Social mentions increase 17% and 9% in the Spring
and Fall, respectively
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§ Drones prove to be drivers of emotion and knowledge
§ Drone social sentiment resonates with the experience and
knowledge drone photography and videography provide.
§ In June 2016, drones were used to showcase the difference between
rich and poor neighborhoods in South Africa