How social disrupted the creative process.

1. CREATIVE DEMOCRACY
HOW SOCIAL DISRUPTED THE CREATIVE PROCESS.
By Adrian Franks

2. ADRIAN FRANKS
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18 yrs as a creative pro
!
12 yrs mainly in digital
!
1st in nation to be awarded
Graphic Design Journeyman
!
Avid painter
!
Photoshop Instructor
!
Have 234,256 imaginary
Facebook friends
!
Still wants to be a astronaut

3. WHAT IS CREATIVITY

4. THE USE OF
IMAGINATION OR
ORIGINAL IDEAS
:-)

5. I HAVE
AN
IDEA!
usually begins like this...

6. I HAVE
AN
IDEA!
LETS
MAKE IT
BETTER!
...you then may tell
someone the idea
LETS
HEAR IT.

7. ...you may get feedback
(good, bad or both)
“F”
YOUR
IDEA
I HAVE
AN
IDEA!
LETS
MAKE IT
BETTER!
SOUNDS
COOL
LETS
HEAR IT.

8. BUT AT THE END YOU WILL
HAVE A BETTER IDEA!

9. EXAMPLE

10. CREATIVE CULTURAL
SOCIAL MOVEMENT

11. THE
DJ
KOOL HERC
GODFATHER OF HIP-HOP

12. THE
DJ
HIP-HOP BEGAN LIKE THIS…
I HAVE
AN
IDEA!
LETS TAKE
THIS TO THE
PEOPLE

13. …HE INVITED OTHERS TO THE IDEA
GROW
IDEA!
SOUNDS
GOOD

14. …FEEDBACK CAME FROM THE COMMUNITY
FRESH!
THATS
HYPE!!
LETS
MAKE IT
BETTER!

15. …ROLES WERE TAKEN
THE
BREAKER
GAVE IT
MOVES

16. …ROLES WERE TAKEN
THE
WRITERS
GAVE IT
VISUALS

17. …ROLES WERE TAKEN
GAVE IT
A VOICE
THE
MC

18. HIP-HOP IS MORE THAN AN IDEA, NOW IT’S
A DISRUPTIVE
CULTURAL NETWORK

19. THEN & NOW

20. Tools to create, connect, & explore ideas.

21. Cool devices, but NONE of them are
connected to a network.

23. SILO EXPERIENCES
SOCIALLY CONNECTED

24. SOCIAL + BRANDS

25. PHOTO WALKS + HANGOUTS

26. VIRTUAL PHOTO WALKS
+Virtual Photo Walks on Google+ is a project to
allow people using Google+ to be interactive citizens
again. Utilizing the hangout feature and smart
phones, people are able to visit and interact, with
smart phone enabled photographers.
Founded by
John Butterill

27. Google+: John Butterill's Virtual Photo Walks
click for video

28. THREADLESS + VOTES

29. +
=
Threadless designs are created by and chosen by an
online community. Each week, about 1,000 designs are
submitted online and are put to a public vote.

30. Meet Threadless MADE Artist Nestor Gomez
click for video

31. MUSIC + SOCIAL FUNDING

32. +
=
SOCIALLY
CONNECTED
INSTRUMENT

35. GE + BEHANCE

36. IDEAS CAN
SAVE LIVES
Rather than rely on doctors and
scientists, GE Healthcare turned to
the creative community for insights
on how to make breast-cancer
screening more comfortable.

38. HEALTH DEVICES + GAMIFICATION

41. NIKE+ FUELBAND - THE INSIDE STORY
click for link

42. AGE OF THE REMIX + YOUTUBE

43. THE
GREGORY
BROTHERS
KNOWN FOR
REMIXING THE NEWS
ANTOINE DODSON
- BED INTRUDER SONG -
CHARLES RAMSEY
- DEAD GIVEAWAY! -
CHARLIE SHEEN
- #WINNING -
116,033,148
16,206,324
49,670,563

44. Terry Crews & Old Spice Muscle Music
click for link

45. CONCLUSION

46. THE POWER OF SOCIAL
(IN MOST CASES) CAN
ENHANCE CREATIVITY BY
IMPROVING IT’S POTENTIAL

47. “THE BEST WAY TO PREDICT THE
FUTURE IS TO CREATE IT.”
PETER DRUCKER
#HELP
#peterdrucker

48. THANK YOU
Lets get
social...
Shout me out on
Twitter or Instagram
@afranks3