Democratic Creative Thinking On Experience Design

1. Democratic Creative Thinking On Experience Design
C T
T O O L B O X
CREATIVE
Presents

2. Adrian Franks
Design Director /
IBM Interactive Experience
20 yrs as a creative pro
17 yrs mainly in digital
1st in nation to be awarded
Graphic Design Journeyman
Avid painter
Love of everything Design
Worked on various Fortune 500
& 100 brands & compaines
Still wants to be a astronaut
“ Stay hungry,
stay curious
and work hard.”
@afranks3

3. What is Design?
3

4. Design is the art and practice
of planning and projecting
ideas and experiences with
visual and textual content.
- AIGA

5. Design is the art and practice
of planning and projecting
ideas and experiences with
visual and textual content.
- AIGA

6. Design is the art and practice
of planning and projecting
ideas and experiences with
visual and textual content.
- AIGA
Why/What
Tangible
Action

7. TangibleWhy/What Action
planning
projecting
ideas
experiences
visual
textual content.
+ +
Creative Formula
=
Transformative
Experiences

8. “Good design is good business.”
– Thomas Watson, Jr.

9. experience
is everything…

10. …That includes the experience around your tools

11. Let’s Compare

13. Great tools, but NONE of them
are connected to a network.

15. SOCIALLY CONNECTED
SILOED TOOLS

16. ‹#›
Types of Tools: Blast from the Past

17. Products Made With Those Tools

18. ‹#›
Types of Tools: Contemporary Creative Tools
Sketch

19. Products Made With Those Tools

20. 7 Tools For Collaboration

21. #1 - Good Ol’ Fashion Paper

23. #2 - Mobile + P.O.P App (by Marvel)

24. • Brings sketches to life on devices
• Supports on iPhone, iPad, Apple Watch,
Apple TV and Android.
• Integrates into work flows well
• Creates different types prototypes (phone, wearables, tablets, etc)

25. Fast Importing Organizing Transitions Share

26. #3 - Sketch

27. • Created for designing digital products
• Super fast & Easy
• Developer Friendly
• Works well with 3rd party Plug-ins

29. Reason to Switch
www.switchtosketchapp.com

30. #4 - Sketch Sync with Invision

31. • Can place flows directly into InVision
• Lots of 3rd party plug-ins
• Real - time feedback
• Easy collaboration with team + client
+ =

32. #5 - Sketch & Mirror

33. FREE

34. #6 - Keynote

35. Lots of themes at
Prototyping that comes with every Mac

36. #7 - Your Community
Photo: Offset

39. Conclusion

40. shift from the past to the future
We’re in a brand new world
Storytelling Experience The Story

41. Now go out & create
beautiful experiences:-)

42. Shout me out on
Twitter or Instagram
@afranks3
Lets get
social...