SXSW 2013 panel by Adrian Hon, Alex Macmillan, Matt Wieteska and Naomi Alderman

1. Zombies Run!
Transforming Fitness,
Games & Story
@zombiesrungame
Six to Start and Naomi Alderman
#zrpanel

2. Adrian Hon CEO, Six to Start
@adrianhon @sixtostart
Alex Macmillan Lead Developer, Six to Start
@arexx
Matt Wieteska Audio Director, Six to Start
@gamecat
Naomi Alderman Lead Writer, Co-Creator
@naomiallthenews
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12. • 400,000+ sales
• 4,000,000+ runs
• iOS & Android
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14. We’re not health experts,
so why does it work?
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15. How do we keep Runner 5
running all the time?
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16. Why do we have such a
high proportion of women
players?
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17. How did the tech and game
experience change the
story (and vice versa)?
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18. Why Android 4.0+ and iOS 6+
for Zombies, Run! 2?
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19. How and why did we provide
VoiceOver support?
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20. How did we develop it so
quickly? What were the
trade-offs?
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21. How did we record the audio
on our Kickstarter budget?
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22. What did we learn during
recording and production?
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23. $7.99?! Are we insane? Why
not freemium?
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24. Why aren’t we ‘really’
location-based?
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25. zombiesrungame.com
@zombiesrungame
feedback at sxsw.tv/ch8
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