SlideShare une entreprise Scribd logo

Module 6 pricing products

•
•
JeVaughn Ferguson
JeVaughn Ferguson
Business
1  sur  28
Télécharger pour lire hors ligne
Chapter Ten Pricing Understanding and Capturing Customer Value
Pricing Concepts Understanding and Capturing Customer Value ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],What Is a Price?
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],Costs as a Function of Production Experience
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cost-Plus Pricing
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors to Consider When Setting Prices ,[object Object]
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall

Recommandé

Pricing
PricingPricing
PricingSyed Islam
 
Pricing fundamentals
Pricing fundamentalsPricing fundamentals
Pricing fundamentalsafontanini
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing StrategiesBenn_Hurr
 
Price strategy
Price strategyPrice strategy
Price strategyjagdishraghuvanshi
 
Pricing
PricingPricing
PricingNagendra Dewangan
 
Pricing Method and Pricing Strategies
Pricing Method and Pricing StrategiesPricing Method and Pricing Strategies
Pricing Method and Pricing Strategiesshubham verma
 
Kotler pom13e instructor_11
Kotler pom13e instructor_11Kotler pom13e instructor_11
Kotler pom13e instructor_11Universidad de Monterrey
 
The Law of Supply and Demand, and Government Intervention
The Law of Supply and Demand, and Government InterventionThe Law of Supply and Demand, and Government Intervention
The Law of Supply and Demand, and Government InterventionJeremy Paul Gecolea
 

Contenu connexe

Tendances

Pricing strategies
Pricing strategiesPricing strategies
Pricing strategiesAVVA2001
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategiesramyasn16
 
Using Game Theory in Your Economics Exams
Using Game Theory in Your Economics ExamsUsing Game Theory in Your Economics Exams
Using Game Theory in Your Economics Examstutor2u
 
The International Economy
The International Economy The International Economy
The International Economy reoharsa
 
Price adjustment strategies
Price adjustment strategiesPrice adjustment strategies
Price adjustment strategiesansz888
 
Theory of the firm
Theory of the firmTheory of the firm
Theory of the firmRaymond Lin
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategiesAsmitha P
 
Pricce Adjustment strategies Presentation
Pricce Adjustment strategies PresentationPricce Adjustment strategies Presentation
Pricce Adjustment strategies PresentationMehvish Rehman
 
Chp 4 pricing considerations
Chp 4 pricing considerationsChp 4 pricing considerations
Chp 4 pricing considerationscheqala5626
 
Price Slides
Price SlidesPrice Slides
Price SlidesRobbieA
 
"Product Pricing strategy" @ the 11th Prod.active meetup
"Product Pricing strategy" @ the 11th Prod.active meetup"Product Pricing strategy" @ the 11th Prod.active meetup
"Product Pricing strategy" @ the 11th Prod.active meetupprodactive
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValueAkib Hasan Srabon
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programsdona_sia
 
Methods of Price Control
Methods of Price ControlMethods of Price Control
Methods of Price ControlBhargav Dangar
 
Basics of supply & market equilibrium
Basics of supply & market equilibriumBasics of supply & market equilibrium
Basics of supply & market equilibriumGaurav Khatri
 

Tendances (20)

Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Pricing Strategies
Pricing StrategiesPricing Strategies
Pricing Strategies
 
Using Game Theory in Your Economics Exams
Using Game Theory in Your Economics ExamsUsing Game Theory in Your Economics Exams
Using Game Theory in Your Economics Exams
 
The International Economy
The International Economy The International Economy
The International Economy
 
Pricing
PricingPricing
Pricing
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Price adjustment strategies
Price adjustment strategiesPrice adjustment strategies
Price adjustment strategies
 
Theory of the firm
Theory of the firmTheory of the firm
Theory of the firm
 
Pricing strategies
Pricing strategiesPricing strategies
Pricing strategies
 
Pricce Adjustment strategies Presentation
Pricce Adjustment strategies PresentationPricce Adjustment strategies Presentation
Pricce Adjustment strategies Presentation
 
Chp 4 pricing considerations
Chp 4 pricing considerationsChp 4 pricing considerations
Chp 4 pricing considerations
 
Price Slides
Price SlidesPrice Slides
Price Slides
 
Product and pricing
Product and pricing Product and pricing
Product and pricing
 
Pricing
PricingPricing
Pricing
 
"Product Pricing strategy" @ the 11th Prod.active meetup
"Product Pricing strategy" @ the 11th Prod.active meetup"Product Pricing strategy" @ the 11th Prod.active meetup
"Product Pricing strategy" @ the 11th Prod.active meetup
 
Pricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer ValuePricing- Understanding & Capturing Customer Value
Pricing- Understanding & Capturing Customer Value
 
Kotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and ProgramsKotler Chapter 14 Developing Pricing Strategies and Programs
Kotler Chapter 14 Developing Pricing Strategies and Programs
 
Module 6 pricing products
Module 6 pricing productsModule 6 pricing products
Module 6 pricing products
 
Methods of Price Control
Methods of Price ControlMethods of Price Control
Methods of Price Control
 
Basics of supply & market equilibrium
Basics of supply & market equilibriumBasics of supply & market equilibrium
Basics of supply & market equilibrium
 

En vedette

Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...Warrick Pleash
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyJeVaughn Ferguson
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing worldJeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketingJeVaughn Ferguson
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)JeVaughn Ferguson
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systemsJeVaughn Ferguson
 
Principles of marketing course outline
Principles of marketing course outlinePrinciples of marketing course outline
Principles of marketing course outlineJeVaughn Ferguson
 
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...Marketing for hospitality and tourism chapter 7 organizational buyer behavior...
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...Dr. John V. Padua
 
Online Marketing
Online MarketingOnline Marketing
Online MarketingHoeun Ros
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsJeVaughn Ferguson
 
Chapter 5. The Professional Sales Manager.
Chapter 5. The Professional Sales Manager.Chapter 5. The Professional Sales Manager.
Chapter 5. The Professional Sales Manager.Zenaida Albarasin
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)JeVaughn Ferguson
 

En vedette (20)

Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...
Cracking the Di Vinci Code of Professional Sales Excellence - FPA Conference...
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 
Ap aformat
Ap aformatAp aformat
Ap aformat
 
Module 1 marketing in a changing world
Module 1 marketing in a changing worldModule 1 marketing in a changing world
Module 1 marketing in a changing world
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 8 the promotional mix (2)
Module 8 the promotional mix (2)Module 8 the promotional mix (2)
Module 8 the promotional mix (2)
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
 
Module 3 marketing research and information systems
Module 3 marketing research and information systemsModule 3 marketing research and information systems
Module 3 marketing research and information systems
 
Principles of marketing course outline
Principles of marketing course outlinePrinciples of marketing course outline
Principles of marketing course outline
 
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...Marketing for hospitality and tourism chapter 7 organizational buyer behavior...
Marketing for hospitality and tourism chapter 7 organizational buyer behavior...
 
Online Marketing
Online MarketingOnline Marketing
Online Marketing
 
Module 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting marketsModule 4 identifying market segments and selecting targeting markets
Module 4 identifying market segments and selecting targeting markets
 
Chapter 5. The Professional Sales Manager.
Chapter 5. The Professional Sales Manager.Chapter 5. The Professional Sales Manager.
Chapter 5. The Professional Sales Manager.
 
Module 8 the promotional mix (3)
Module 8 the promotional mix (3)Module 8 the promotional mix (3)
Module 8 the promotional mix (3)
 

Similaire à Module 6 pricing products

2011.10 marketing principles
2011.10 marketing principles2011.10 marketing principles
2011.10 marketing principlesStephan Langdon
 
Chapter 10 (pricing) (customer perceptions of value) visual bee
Chapter 10 (pricing) (customer perceptions of value) visual beeChapter 10 (pricing) (customer perceptions of value) visual bee
Chapter 10 (pricing) (customer perceptions of value) visual beeSoftSol
 
Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingFaHaD .H. NooR
 
pricing decisions
pricing decisionspricing decisions
pricing decisionsVTU,Belgaum
 
Unit ii pricing
Unit ii pricingUnit ii pricing
Unit ii pricingIndira
 
Marketing Chapter 21
Marketing Chapter 21Marketing Chapter 21
Marketing Chapter 21WanBK Leo
 
M10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesM10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesNCVPS
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph KotlerFahad Aziz
 
Pricing strategy and management
Pricing strategy and managementPricing strategy and management
Pricing strategy and managementBabasab Patil
 
Pricing techniques
Pricing techniques Pricing techniques
Pricing techniques Hari C
 
Pricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and StrategiesPricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and StrategiesGhila Valenzuela
 
Ch.10 marketing .pdf
Ch.10 marketing .pdfCh.10 marketing .pdf
Ch.10 marketing .pdfAnjumTayyab
 
price is to set a monetary cost for products and services of financial and ba...
price is to set a monetary cost for products and services of financial and ba...price is to set a monetary cost for products and services of financial and ba...
price is to set a monetary cost for products and services of financial and ba...MengsongNguon
 
2011.11 marketing principles
2011.11 marketing principles2011.11 marketing principles
2011.11 marketing principlesStephan Langdon
 
Lecture 9 pricing considerations and approaches
Lecture 9 pricing considerations and approachesLecture 9 pricing considerations and approaches
Lecture 9 pricing considerations and approachesLisamarieTamange
 

Similaire à Module 6 pricing products (20)

Kotler pom13e instructor_10
Kotler pom13e instructor_10Kotler pom13e instructor_10
Kotler pom13e instructor_10
 
2011.10 marketing principles
2011.10 marketing principles2011.10 marketing principles
2011.10 marketing principles
 
Chapter 10 (pricing) (customer perceptions of value) visual bee
Chapter 10 (pricing) (customer perceptions of value) visual beeChapter 10 (pricing) (customer perceptions of value) visual bee
Chapter 10 (pricing) (customer perceptions of value) visual bee
 
Pricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - MarketingPricing Understanding and Capturing Customer Value - Marketing
Pricing Understanding and Capturing Customer Value - Marketing
 
Pricing decisions
Pricing decisionsPricing decisions
Pricing decisions
 
pricing decisions
pricing decisionspricing decisions
pricing decisions
 
Unit ii pricing
Unit ii pricingUnit ii pricing
Unit ii pricing
 
Marketing Chapter 21
Marketing Chapter 21Marketing Chapter 21
Marketing Chapter 21
 
M10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and StrategiesM10 L5 Pricing Policies and Strategies
M10 L5 Pricing Policies and Strategies
 
Chap 10 e161
Chap 10 e161Chap 10 e161
Chap 10 e161
 
Pricing by Philiph Kotler
Pricing by Philiph KotlerPricing by Philiph Kotler
Pricing by Philiph Kotler
 
Pricing strategy and management
Pricing strategy and managementPricing strategy and management
Pricing strategy and management
 
Pricing techniques
Pricing techniques Pricing techniques
Pricing techniques
 
Pricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and StrategiesPricing Products: Pricing Considerations and Strategies
Pricing Products: Pricing Considerations and Strategies
 
Ch.10 marketing .pdf
Ch.10 marketing .pdfCh.10 marketing .pdf
Ch.10 marketing .pdf
 
price is to set a monetary cost for products and services of financial and ba...
price is to set a monetary cost for products and services of financial and ba...price is to set a monetary cost for products and services of financial and ba...
price is to set a monetary cost for products and services of financial and ba...
 
2011.11 marketing principles
2011.11 marketing principles2011.11 marketing principles
2011.11 marketing principles
 
Pricing decision
Pricing decisionPricing decision
Pricing decision
 
Pricing considerations in Marketing
Pricing considerations in MarketingPricing considerations in Marketing
Pricing considerations in Marketing
 
Lecture 9 pricing considerations and approaches
Lecture 9 pricing considerations and approachesLecture 9 pricing considerations and approaches
Lecture 9 pricing considerations and approaches
 

Plus de JeVaughn Ferguson

Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyJeVaughn Ferguson
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketingJeVaughn Ferguson
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mixJeVaughn Ferguson
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channelsJeVaughn Ferguson
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environmentJeVaughn Ferguson
 

Plus de JeVaughn Ferguson (6)

Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Module 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategyModule 5 integrated marketing communication strategy
Module 5 integrated marketing communication strategy
 
Module 5 product and service marketing
Module 5 product and service marketingModule 5 product and service marketing
Module 5 product and service marketing
 
Module 8 the promotional mix
Module 8 the promotional mixModule 8 the promotional mix
Module 8 the promotional mix
 
Module 7 managing distribution channels
Module 7 managing distribution channelsModule 7 managing distribution channels
Module 7 managing distribution channels
 
Module 2 scanning the marketing environment
Module 2 scanning the marketing environmentModule 2 scanning the marketing environment
Module 2 scanning the marketing environment
 

Dernier

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBFundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBGregory DeShields
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 

Dernier (20)

trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Paul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate ProfessionalPaul Turovsky - Real Estate Professional
Paul Turovsky - Real Estate Professional
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseInteroperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Fundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIBFundamentals Welcome and Inclusive DEIB
Fundamentals Welcome and Inclusive DEIB
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 

Module 6 pricing products

  • 1. Chapter Ten Pricing Understanding and Capturing Customer Value
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2010 Pearson Education, Inc.   Publishing as Prentice Hall

Notes de l'éditeur

  1. Check with pdf