Content marketing is hard. Set yourself up for the best chances of success by figuring out how to overcome the most common reasons content marketing programs fail.
15. Know what motivates gatekeepers:
@adriasaracinoAdria Saracino
THE ISSUES…FIXED
MONEY AUTHENTICITY VISIBILITY
Further reading: How to Master Working with Bloggers
18. 1. Don’t compromise for data
2. Have “checks and balances”
3. Consider testing
o Feedback Army or UserTesting.com
o Ask the gatekeepers
@adriasaracinoAdria Saracino
THE ISSUES…FIXED
45. @adriasaracinoAdria Saracino
THE ISSUES…FIXED
1. Invite others into your process
2. Scratch their back
3. Provide ninja education
4. Let results do the talking
Further reading: How to Get Your Boss to Care about Content Marketing