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Legendary campaigns of  The Economist  www.advertrips.com
About the logo <ul><li>The corporate logotype of  The Economist  has evolved from the gothic lettering used on the cover o...
Print Legendary campaign of The Economist  www.advertrips.com
 
 
 
 
 
 
 
 
<ul><li>Brain </li></ul>
<ul><li>Spoon </li></ul>
<ul><li>Newton’s Cradle  </li></ul>
 
 
 
 
Alternative Marketing Legendary campaigns of The Economist  www.advertrips.com
<ul><li>Ostrich  </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
 
 
 
 
 
 
<ul><li>Wheat </li></ul><ul><li>To reach college students from Philadephia area over 20 pizzerias,  in close proximity to ...
 
<ul><li>Brain </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
<ul><li>Newton’s Cradle  </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
<ul><li>Newton’s Cradle  </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
 
 
 
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The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.

The Economist Creative Advertising

  1. 1. Legendary campaigns of The Economist www.advertrips.com
  2. 2. About the logo <ul><li>The corporate logotype of The Economist has evolved from the gothic lettering used on the cover of the first issue, published in 1843, to the box device designed in 1959 by Reynolds Stone, a British engraver and typographer. </li></ul><ul><li>It now incorporates a font from The Economist Typefamily, a typeface created specifically for our use. </li></ul>
  3. 3. Print Legendary campaign of The Economist www.advertrips.com
  4. 12. <ul><li>Brain </li></ul>
  5. 13. <ul><li>Spoon </li></ul>
  6. 14. <ul><li>Newton’s Cradle </li></ul>
  7. 19. Alternative Marketing Legendary campaigns of The Economist www.advertrips.com
  8. 20. <ul><li>Ostrich </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
  9. 27. <ul><li>Wheat </li></ul><ul><li>To reach college students from Philadephia area over 20 pizzerias, in close proximity to large campuses, were supplied with The Economist-branded pizza boxes. Each one reinforces the “Get a world” platform with a pie chart that applies to pizza consumption </li></ul><ul><li>Brand: The Economist Agency: BBDO New York Chief Creative Officer: David Lubars, Bill Bruce Creative Director, Art director: James Clunie Creative Director, Copywriter: Kara Goodrich Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill </li></ul>
  10. 29. <ul><li>Brain </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
  11. 30. <ul><li>Newton’s Cradle </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
  12. 31. <ul><li>Newton’s Cradle </li></ul><ul><li>Advertising Agency: </li></ul><ul><li>Ogilvy & Mather, Singapore </li></ul>
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The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.

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