The Regulatory Landscape for Advertisers, Affiliates, Networks
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The FTC and state AGs are aggressively attacking affiliate networks. Anyone in the chain-advertiser, network, affiliate-could be liable. Learn how to avoid a regulatory attack against you! Experience level: Beginner, Intermediate Target audience: Affiliates/Publishers, Merchants/Advertisers, Networks Niche/vertical: Legal Brian Clark, CEO, Copyblogger Media (Twitter @copyblogger) (Moderator) Thomas Cohn, Of Counsel, Venable LLP Dean Graybill, Assistant Regional Director, Western Region – San Francisco, Federal Trade Commission William Rothbard, Attorney, Law Offices of William I. Rothbard
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The Regulatory Landscape for Advertisers, Affiliates, Networks
- 1. Affiliate Summit West 2011 The Regulatory Landscape for Advertisers, Affiliates, Networks William I. Rothbard, Law Offices of William I. Rothbard Thomas A. Cohn , Of Counsel , Venable LLP
- 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
- 5. SAME STANDARDS APPLY TO ALL PRODUCTS SAME STANDARDS APPLY IN ALL ADVERTISING MEDIA
- 8. Before disseminating an ad, the advertiser must be able to support all objective claims with: COMPETENT AND RELIABLE EVIDENCE SUBSTANTIATION Advertisers must substantiate all objective performance, efficacy, health, and safety claims — express and implied — with: COMPETENT AND RELIABLE SCIENTIFIC EVIDENCE What would independent scientists with expertise in the field rely on?
- 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Notes de l'éditeur
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjAwMTA0MTI0NQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:
- Press F5 or use the tool bar to enter presentation mode in order to see the poll. http://www.polleverywhere.com/free_text_polls/MjAwMTA0MTI0NQ If you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone. In an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser: