agenda21 The Future of Search - @mattjbush talks about the Moments that matter

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agenda21

Another chance to see the presentation from Matt Bush, Head of Agency, Google UK

Business

UNDERSTANDING THE MOMENTS
THAT MATTER
Matt Bush
Head of Performance, Google

81% of consumers research online
before buying FMCG products

Between 2010 and 2011, the average
number of information sources used
by shoppers DOUBLED

Stimulus First Moment Second
of Truth Moment of
Truth

Stimulus First Second
Moment Moment
of Truth of Truth

Which becomes the next person’s ZMOT

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agenda21 The Future of Search - @mattjbush talks about the Moments that matter

1. UNDERSTANDING THE MOMENTS THAT MATTER Matt Bush Head of Performance, Google

2. PROCESSING CONNECTIVIT POWER Y

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18. 81% of consumers research online before buying FMCG products

19. Between 2010 and 2011, the average number of information sources used by shoppers DOUBLED

20. Stimulus First Moment Second of Truth Moment of Truth

21. Stimulus First Second Moment Moment of Truth of Truth Which becomes the next person’s ZMOT

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27. UNDERSTAND THE CONSUMER JOURNEY

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33. WE CAN HELP

34. 3 simple questions • What categories should my brand own? • When are my consumers searching? • How do I make their lives easier? ?

35. THANK YOU mbush@google.com

Notes de l'éditeur

Sadly, their site is not optimised for a mobile device. I can’t possibly read it and I can’t be bothered to zoom in and out. So I bounce back out to search to see what else is there.