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Grey Swan Guild
Sensemaking Realm

2021/22 Path Ahead
Welcome to Grey Swan Guild - Sensemaking 


Four Parts, One Realm


The world is polarized, driven by agendas, super
fi
cial at times and stuck in
the present mode, so... 


The people


The work


The gathering The invitation
GOOD NEWS
DING! MILESTONE ACHIEVEMENT


1,000th


Grey Swan


Guild Member
250th


Sensemaker
25 in this
fi
rst week


of April alone
Markus Stoisser


Strategy & innovation


Bridgehead - Haufe Group


Germany/Austria


https:/
/www.linkedin.com/in/quergedacht/
WHO ARE THE SENSEMAKERS


55


countries
6.9 hours


Willing to spend


Guild (averagely)
Interested in:

#1 Trends & Futurism (78%)

#2 Social Norms & Psychology
(72%)

#3 Sustainability/Impact (60%)

#4 Leadership & Governance
(58%)

#5 Education & Learning
(58%)
WHAT THE ^&$(* DO WE LIKE TO DO:


#1 Discovery of


meaning, signi
fi
cance


and patterns (83%)
Other Things

#3 Virtual & Global Collaboration

#4 Creating New-to-the-World
Concepts/Narratives

#5 Curating & Synthesicing Research

#6 Social Intelligence - Connectionwith
Others, Stimulating reactions

#7 Hosting & Being Panelists for
Events, Webcasts & Podcasts

#8 Training, Teaching & Demonstrating

Approaches 

#2 Building


alternatives and


future scenarios (75%)
YOUR GUILD, YOUR SAY:


Top Motivation to Join Guild:

Making Sense of The
World’s Biggest
Challenges & Next Grey
Swans (59%)
How many members would you like us to be:

41% of us want to be Mid-sized
(500-10,000 members)

37% of us want to be Large-esque
(10,000-500,000 members) 

23% of us want to be Smallish 

(100-500 members)

What problem/challenge can we solve as a Guild

#1 We can drive positive
change and engagement of a
leader and change agent
community (26%)

#2 We can rally an on-demand

group of people taht care about
the world and its issues
YOUR WORDS:


“Goodness, in a world of complacency,
indi
ff
erence, resignation, fear and anxiety, 

to
fi
nd people willing to look to the future and
be courageous enough to be positive, hopeful
and imagine a better future, 

well that is something I want to be a part of. “
CLUBHOUSE:


Today at 2pm ET/7pm UTC -
Future Grey Swans

Every Sunday at 12pm ET/5pm
UTC - Weekly News Wrap

https://www.joinclubhouse.com/club/grey-swan-guild
THE DAY OF THE SWAN - THURS APRIL 15/16th:


VIDEO - AUDIO - CHAT
Day of the Swan Contacts
• Rob Tyrie (event strategy, tech and promotion) rob.tyrie@gmail.com

• Sean Mo
ffi
tt (session ideas/team captains) sean@wiki-brands.com

• Lindsey Fraser (event production, tra
ffi
c
fl
ow, communication and logistics)
lindsay.anderson.fraser@gmail.com

• Augustin Borrazas (Clubhouse and podcasts) agustinjoseborrazasra
ff
o@gmail.com

• Jill Rosenberg (visuals, creative & brand assets) jill@ideascentral.ca

• Elaine Pratt (website and schedule) pratt.elaine@gmail.com

• Google Doc http://bit.ly/dayoftheswandashboard 

• Future Webpage : www.greyswanguild.org/dayoftheswan
We will

incorporate as a 

not for pro
fi
t by

the summer
Day to day

will be

facilitated

by 5-7 stewards
Value Proposition:

Inspire people to 

think di
ff
erently

about world

Uncommon Sense 

for Uncommon
Times
THE GUILD - 5 KEY DECISIONS


Looking at 10-12

guiderails to 

steer

our actvities
The Guild is

Three Realms
Sensemakers/

Global League

of Sensemakers
The Foundry

- Learning/Co-
Crafting
THE GUILD - 5 KEY DECISIONS - 3 REALMs
Leader’s
Alliance

- Business
Actviation
5 Things SENSEMAKERS WANT TO DO in 2021/22
Stewards (3) Core Team (8)
GETTING INVOLVED
The Hive (25)
jennifer.he@voyoconsulting.com

Nominataion

Bio

Why You Would Be Motivated to be a Steward

Why are You Quali
fi
ed

Open to be Chef and Vice or on or the other
- Medium - Newswrap Editors (2)/Tuesday
Sensemaking (13) & Sunday Futurism (13)


- Curators - Grey Swans (3)/ Problems (3) / Solutions
(3)


- Day of the Swan - Captains (4)/Panelists (10)


- Radar - (9) - post in social media twice per week


- 10 Things TBD - (54) (3)
GETTING INVOLVED -150 ROLES
Segment #1 & Breakouts


- Themes &Weathervanes - Intelligence
Efforts


- Events, Experiences and Salons


- Ventures & Member-Driven Experiments


- Growing Audiences/Memberships
TODAY - BREAKOUTS #1
Segment #2 & Breakouts


- Open Forums & Challenges


- Productions/Publications/Media Formats


- Improving the Craft of Sensemaking


- Revenues/$$$$
TODAY - BREAKOUTS #2
Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22

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Grey Swan Guild - Sensemaker's Realm Kickoff 2021/22

  • 1. Grey Swan Guild Sensemaking Realm 2021/22 Path Ahead
  • 2. Welcome to Grey Swan Guild - Sensemaking  Four Parts, One Realm The world is polarized, driven by agendas, super fi cial at times and stuck in the present mode, so...  The people The work The gathering The invitation
  • 4. DING! MILESTONE ACHIEVEMENT 1,000th Grey Swan Guild Member 250th Sensemaker 25 in this fi rst week of April alone Markus Stoisser Strategy & innovation Bridgehead - Haufe Group Germany/Austria https:/ /www.linkedin.com/in/quergedacht/
  • 5. WHO ARE THE SENSEMAKERS 55 countries 6.9 hours Willing to spend Guild (averagely) Interested in: #1 Trends & Futurism (78%) #2 Social Norms & Psychology (72%) #3 Sustainability/Impact (60%) #4 Leadership & Governance (58%) #5 Education & Learning (58%)
  • 6. WHAT THE ^&$(* DO WE LIKE TO DO: #1 Discovery of meaning, signi fi cance and patterns (83%) Other Things #3 Virtual & Global Collaboration #4 Creating New-to-the-World Concepts/Narratives #5 Curating & Synthesicing Research #6 Social Intelligence - Connectionwith Others, Stimulating reactions #7 Hosting & Being Panelists for Events, Webcasts & Podcasts #8 Training, Teaching & Demonstrating Approaches #2 Building alternatives and future scenarios (75%)
  • 7. YOUR GUILD, YOUR SAY: Top Motivation to Join Guild: Making Sense of The World’s Biggest Challenges & Next Grey Swans (59%) How many members would you like us to be: 41% of us want to be Mid-sized (500-10,000 members) 37% of us want to be Large-esque (10,000-500,000 members) 23% of us want to be Smallish (100-500 members) What problem/challenge can we solve as a Guild #1 We can drive positive change and engagement of a leader and change agent community (26%) #2 We can rally an on-demand group of people taht care about the world and its issues
  • 8. YOUR WORDS: “Goodness, in a world of complacency, indi ff erence, resignation, fear and anxiety, to fi nd people willing to look to the future and be courageous enough to be positive, hopeful and imagine a better future, well that is something I want to be a part of. “
  • 9. CLUBHOUSE: Today at 2pm ET/7pm UTC - Future Grey Swans Every Sunday at 12pm ET/5pm UTC - Weekly News Wrap https://www.joinclubhouse.com/club/grey-swan-guild
  • 10. THE DAY OF THE SWAN - THURS APRIL 15/16th: VIDEO - AUDIO - CHAT
  • 11. Day of the Swan Contacts • Rob Tyrie (event strategy, tech and promotion) rob.tyrie@gmail.com • Sean Mo ffi tt (session ideas/team captains) sean@wiki-brands.com • Lindsey Fraser (event production, tra ffi c fl ow, communication and logistics) lindsay.anderson.fraser@gmail.com • Augustin Borrazas (Clubhouse and podcasts) agustinjoseborrazasra ff o@gmail.com • Jill Rosenberg (visuals, creative & brand assets) jill@ideascentral.ca • Elaine Pratt (website and schedule) pratt.elaine@gmail.com • Google Doc http://bit.ly/dayoftheswandashboard • Future Webpage : www.greyswanguild.org/dayoftheswan
  • 12. We will incorporate as a not for pro fi t by the summer Day to day will be facilitated by 5-7 stewards Value Proposition: Inspire people to think di ff erently about world Uncommon Sense for Uncommon Times THE GUILD - 5 KEY DECISIONS Looking at 10-12 guiderails to steer our actvities The Guild is Three Realms
  • 13. Sensemakers/ Global League of Sensemakers The Foundry - Learning/Co- Crafting THE GUILD - 5 KEY DECISIONS - 3 REALMs Leader’s Alliance - Business Actviation
  • 14. 5 Things SENSEMAKERS WANT TO DO in 2021/22
  • 15. Stewards (3) Core Team (8) GETTING INVOLVED The Hive (25) jennifer.he@voyoconsulting.com Nominataion Bio Why You Would Be Motivated to be a Steward Why are You Quali fi ed Open to be Chef and Vice or on or the other
  • 16. - Medium - Newswrap Editors (2)/Tuesday Sensemaking (13) & Sunday Futurism (13) - Curators - Grey Swans (3)/ Problems (3) / Solutions (3) - Day of the Swan - Captains (4)/Panelists (10) - Radar - (9) - post in social media twice per week - 10 Things TBD - (54) (3) GETTING INVOLVED -150 ROLES
  • 17. Segment #1 & Breakouts - Themes &Weathervanes - Intelligence Efforts - Events, Experiences and Salons - Ventures & Member-Driven Experiments - Growing Audiences/Memberships TODAY - BREAKOUTS #1
  • 18. Segment #2 & Breakouts - Open Forums & Challenges - Productions/Publications/Media Formats - Improving the Craft of Sensemaking - Revenues/$$$$ TODAY - BREAKOUTS #2